POISON SPYDER’S LARRY MCRAE ANNOUNCES RETIREMENT
Compton, California (February 16, 2016) – Recently, Larry McRae announced his retirement from Poison Spyder. While building Poison Spyder into an industry leading brand, Larry has been an innovator, establishing himself as an icon and entrenching himself in the off-road aftermarket industry and Jeep culture. Under Larry’s stewardship, Poison Spyder has become the benchmark in premium aftermarket Jeep armor while setting a high watermark for quality and brand authenticity. Larry’s engagement through the transition of Poison Spyder’s acquisition by Transamerican Manufacturing Group has served to ensure that the quality, craftsmanship and faithfulness to the PSC brand has and will remain, while products will continue to be manufactured in the same Banning, California facility.
Although Larry has moved into retirement, Poison Spyder will continue to be guided by the management, production, marketing and sales team that has been the foundation of the company alongside him and will be instrumental to the sustained growth of PSC. Together with this team, TMG is committed to serving PSC customers with the same level of quality, workmanship and product innovation that they have relied on while preserving and protecting the beloved Poison Spyder brand.
Transamerican Auto Parts and Transamerican Manufacturing Group extends our best wishes to Larry McRae as he now embarks on this next phase of his journey.
TRANSAMERICAN AUTO PARTS RETURNS WITH KEY SPONSORSHIPS FOR 2016 KING OF THE HAMMERS
Compton, California (January 11, 2016) – Multiple Transamerican Auto Parts business divisions including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Smittybilt, Pro Comp, Rubicon Express and G2 Axle & Gear. The weeklong “Ultimate Desert Race” featuring multiple classes from motorcycles to the high horse powered Unlimited Class 4400 Ultra4 cars runs from January 30 – February 6, and includes 4 Wheel Parts’ sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.
Team 4 Wheel Parts racers Greg Adler, Brent Goegebuer and Kevin Adler are all slated to compete, with Greg Adler and Goegebuer in Friday’s 4400 marquee event and Kevin Adler running in the Every Man Challenge. As an official partner, 4 Wheel Parts will have a significant retail presence with their Showroom on Wheels providing parts and services for teams in addition to the tens of thousands of off-road enthusiasts expected to descend upon the region dubbed “Hammertown.” Parts and accessories such as tires, tow straps and winches will be available on-site along with expert advice from seasoned off-roaders.
“King of the Hammers continues to provide us with one of the most unique opportunities to engage with our customers right here in our back yard in Southern California,” says Greg Adler, who along with competing in the event, serves as President and CEO of TAP. “This has become one of the largest gatherings of off-roaders in the country and while the races themselves are the highlights of the week, the open desert and spectacular trails attract countless wheelers who make the pilgrimage out to Johnson Valley each year for Hammers. We are all looking forward to the 10th anniversary of this incredible event. ”
Complementing its sponsorship of the King of the Hammers Stock Class, Pro Comp recently launched its new Tire Racing Program helmed by Kevin Adler, offering racers in various classes the opportunity to benefit from special pricing on select Pro Comp Xtreme MT2 tires. Rubicon Express is also sponsoring Modified division and for the first time, the Legends class will have a sponsor in G2 Axle & Gear.
“We are honored to have lent our support to King of the Hammers from the beginning,” says Chloe Eady, TMG Brands Marketing Manager. “We are excited for the numerous promotions we are running at the event along with the services our brands are providing such as free tire mounting from Pro Comp and drivetrain servicing provided by G2. With all of this in addition to Smittybilt’s return as the 2016 Every Man Challenge title sponsor, it’s going to be quite a week.”
The countdown to the 2016 King of the Hammers begins this Tuesday, January 12 as 4 Wheel Parts teams up with Ultra4 Racing to present the drawing for the Smittybilt Every Man at its Compton 4 Wheel Parts location.
About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps and SUVs, including off-road tires and wheels and Jeep Wrangler bumpers. Transamerican operations are comprised of 72 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.
TRANSAMERICAN AUTO PARTS OPENS 67th 4 WHEEL PARTS NORTH AMERICAN STORE IN LITTLE ROCK, ARKANSAS
For Immediate Release
Compton, California (February 9, 2015) 4 Wheel Parts, the global leader in off-road performance product sales and installation, continues its North American expansion by opening its most recent retail location in Little Rock, Arkansas. The store becomes the 67th retail location for Transamerican Auto Parts (TAP). As a corporation dedicated to serving the Jeep and truck enthusiast, TAP recognizes the importance of establishing itself in new markets.
Transamerican Auto Parts is additonally the parent company of Transamerican Manufacturing Group (TMG) which includes Smittybilt, Pro Comp USA, LRG Rims, G2 Axle & Gear, Rubicon Express Suspension and Trail Master Suspension, along with its latest acquisition, Poison Spyder Customs.
“It’s exciting for us to bring the products and service of 4 Wheel Parts to Little Rock,” said Sam Cervantes, 4 Wheel Parts Director of Store Operations. “Now, we’re looking forward to getting to know the off-roaders in the area, both in the store and on the trail.”
The 12,000 sq.ft. store, located at 5620 Warden Road in North Little Rock, is the region’s only off-road performance center, and features an interactive showroom, a four wheel alignment rack and multiple service bays.
Along with expert advice and product selection, the store features services such as installation, routine vehicle maintenance and diagnostics, and tire mounting and balancing, all conducted by ASE-certified mechanics. Customers will also benefit from Transamerican’s National distribution and warehouse network, which will allow the majority of products to be delivered to the store in just one day.
Having recently opened six Canadian locations, 4 Wheel Parts projects the addition of multiple new locations in the United States this year. While focused on opening new stores in new markets, the company is also in the process of a major remodel project for all of its existing locations. This project, expected to be complete by 2017, will bring 4 Wheel Parts customers across North America the innovations found in the newest showrooms.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
Transamerican Manufacturing Group Displays Innovative Products at SEMA 2014
Transamerican Manufacturing Group (TMG) brands Pro Comp, Rubicon Express, Smittybilt, Trail Master, LRG Rims and G2 Axle & Gear were all featured in the TMG booth at SEMA 2014. Products like the G2 air locker and pneumatic sway bar disconnect and the Rubicon Express coilover conversion kit for JKs impressed aftermarket industry insiders at the Las Vegas show.
The 47th annual SEMA Show happened November 4-7 with manufacturers showcasing the latest off-road truck and Jeep accessories. The TMG brands booth housed four builds – two Jeeps and two trucks. Parts included were a Long-Travel Suspension System and Series 41 Pro Comp wheels displayed on a 2014 Toyota Tundra Pro Runner truck. Smittybilt SRC bumpers with tire carrier and G2 lockers showed up on a 2011 Jeep JK Atlas.
“The TMG booth at SEMA was a hive of activity and we had a lot of interest in new products,” says TMG Marketing Manager Chloe Eady. “Particularly, Pro Comp’s Long-Travel Suspension was well-received.” Eady added that a lot of the products at SEMA will be displayed and on competing vehicles at the 2015 King of the Hammers.
Started in 1963, the SEMA (Specialty Equipment Market Association) Show is the top worldwide trade show for automotive specialty products. Industry insiders flock to Las Vegas, where vendors showcase their new products including 4×4 parts and accessories for off-roading.
