4 WHEEL PARTS TO SPONSOR LOST HIGHWAY MOTORCYCLE SHOW & CONCERT
For Immediate Release
Compton, California (March 26, 2015) – 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, is partnering with promoter SGE Entertainment to sponsor the Lost Highway Motorcycle Show & Concert. Parent company Transamerican Auto Parts (TAP) has finalized an agreement with SGE Entertainment that names its subsidiary 4 Wheel Parts as one of the official sponsors of the May 30 festival.
Held at the San Manuel Amphitheater in Glen Helen, California, Lost Highway features stunt performances, motorcycle builders, parts, accessories and gear vendors along with a music concert presenting a lineup of rock and country acts. Renowned, retired X Games motorcycle racer and owner of Las Vegas-based Hart & Huntington Tattoo Co., Carey Hart will also appear at the festival.
This partnership continues TAP’s initiative to extend its reach into segments beyond aftermarket parts and accessories. Having a presence in the rapidly growing motorcycle enthusiast market enhances the 4 Wheel Parts brand and demonstrates the company’s dedication to advancement and growth. “We’re excited to join forces with SGE to bring 4 Wheel Parts into the motorcycle community,” says Dan Mickelsen, 4 Wheel Parts Director of Marketing. “4 Wheel Parts is ingrained in the Southern California culture and lifestyle and this event is the perfect opportunity for us to engage with fans, enthusiasts and music lovers alike.”
Recognized as Southern California’s largest motorcycle show and concert, the Lost Highway Motorcycle Show & Concert is estimated to bring in a crowd of tens of thousands of music fans and enthusiasts of everything motorcycle and automotive to the San Manuel Amphitheater. Country singer-songwriter Toby Keith will headline the show and the Reverend Horton Heat, Social Distortion and the Eli Young Band are among acts scheduled to perform. The 4×4 and off-road crowd has an affinity for Keith from his starring roles in Ford truck commercials and his penchant for driving Ford trucks.
Lost Highway tickets went on sale last Friday, March 20. In its Southern California locations and on its Facebook page, 4 Wheel Parts will feature ticket giveaways to promote the festival. Additionally, 4 Wheel Parts will be among vendors displaying and retailing aftermarket parts and accessories for trucks, Jeeps and 4x4s.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road products like wheels, tires, lift kits and 4×4 accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit them at 4wheelparts.com or call toll-free 877-474-4821.
TRANSAMERICAN AUTO PARTS EXPANDS SOUTHEASTERN DISTRIBUTION CENTER
For Immediate Release
Compton, California (March 1, 2015) – Today, Transamerican Auto Parts (TAP) announced the major expansion of its Jeep and truck products distribution center adjacent to its 4 Wheel Parts retail store location in Coppell, Texas.
The facility serves as the regional distribution hub for Transamerican subsidiary, 4 Wheel Parts, the global leader in off-road performance product sales and installation. It will also serve Transamerican’s Jeep and truck performance products manufacturers Pro Comp USA, Rubicon Express Suspension, LRG Rims, G2 Axle & Gear, Trail Master Suspension, Smittybilt and Poison Spyder Customs, in addition to Transamerican’s regional wholesale operations. It is one of five such facilities nationwide that also includes locations in California, Florida, Ohio and Colorado.
With this expansion, the second such addition to the Dallas area distribution center in the past eight months, the facility has now doubled in size and capacity allowing for improved regional reach and supply while significantly increasing inventory levels.
4 Wheel Parts continues to grow its retail operations which now includes new locations in Bossier City and Baton Rouge, Louisiana and Little Rock, Arkansas to bring the total number of stores to 68 across North America.
Transamerican Auto Parts Director of Distribution and Operations, Bruce Siminiak said, “The expansion of the Texas distribution center is an integral step in order to ensure the product supply chain will continue to support future growth initiatives while providing best in class regional reach and increased customer service levels.” Continuing, he said, “We are able to meet increased customer demand in the rapidly growing enthusiast market that continues to be driven by robust light truck and Jeep sales over the last few years.”
The strategic location of the expanded facility will provide retail and wholesale customers the benefit of reduced freight costs, economic delivery and in many cases next day pick-up of most products in retail stores.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 68 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.
TRANSAMERICAN AUTO PARTS ACQUIRES BATON ROUGE, LOUISIANA OFF-ROAD PERFORMANCE CENTER CSC CUSTOMS
For Immediate Release
Compton, California (February 11, 2015) – Transamerican Auto Parts (TAP), parent company to 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, has announced the acquisition of CSC Customs, a retailer specializing in off-road performance products and vehicle customization located in Baton Rouge, Louisiana.
Founded in 2009 by truck enthusiasts and automotive industry veterans Chad Black, Chris Wagley and Scott Womack, CSC Customs has developed an exceptional reputation for excellence and service while establishing itself as the region’s premier destination to purchase and install truck and Jeep aftermarket performance parts.
As 4 Wheel Parts continues its expansion into new markets throughout North America, the Baton Rouge location joins Bossier City as the second 4 Wheel Parts store in Louisiana.
“The Baton Rouge market is a tremendous off-road enthusiast market and teaming up with CSC Customs makes great sense,” said 4 Wheel Parts President and CEO, Greg Adler. “We are excited to have Chris and his crew join the 4WP team.”
With this acquisition, CSC Customs will maintain the same dedicated staff as the location transitions into the newest 4 Wheel Parts store, while TAP continues to increase its presence in the Southeastern United States.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
TRANSAMERICAN AUTO PARTS OPENS 67th 4 WHEEL PARTS NORTH AMERICAN STORE IN LITTLE ROCK, ARKANSAS
For Immediate Release
Compton, California (February 9, 2015) 4 Wheel Parts, the global leader in off-road performance product sales and installation, continues its North American expansion by opening its most recent retail location in Little Rock, Arkansas. The store becomes the 67th retail location for Transamerican Auto Parts (TAP). As a corporation dedicated to serving the Jeep and truck enthusiast, TAP recognizes the importance of establishing itself in new markets.
Transamerican Auto Parts is additonally the parent company of Transamerican Manufacturing Group (TMG) which includes Smittybilt, Pro Comp USA, LRG Rims, G2 Axle & Gear, Rubicon Express Suspension and Trail Master Suspension, along with its latest acquisition, Poison Spyder Customs.
“It’s exciting for us to bring the products and service of 4 Wheel Parts to Little Rock,” said Sam Cervantes, 4 Wheel Parts Director of Store Operations. “Now, we’re looking forward to getting to know the off-roaders in the area, both in the store and on the trail.”
The 12,000 sq.ft. store, located at 5620 Warden Road in North Little Rock, is the region’s only off-road performance center, and features an interactive showroom, a four wheel alignment rack and multiple service bays.
Along with expert advice and product selection, the store features services such as installation, routine vehicle maintenance and diagnostics, and tire mounting and balancing, all conducted by ASE-certified mechanics. Customers will also benefit from Transamerican’s National distribution and warehouse network, which will allow the majority of products to be delivered to the store in just one day.
Having recently opened six Canadian locations, 4 Wheel Parts projects the addition of multiple new locations in the United States this year. While focused on opening new stores in new markets, the company is also in the process of a major remodel project for all of its existing locations. This project, expected to be complete by 2017, will bring 4 Wheel Parts customers across North America the innovations found in the newest showrooms.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS TABBED AS PRESENTING SPONSOR OF 2015 KING OF THE HAMMERS
For Immediate Release
Compton, California (January 27, 2015) – An agreement has been finalized between Transamerican Auto Parts (TAP) and Hammerking Productions that names TAP subsidiary, 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, as presenting sponsor of the 2015 King of the Hammers (KOH) event. The alliance enhances Transmerican’s existing support of the weeklong event which includes title sponsorship of the Every Man Challenge race by Smittybilt, a division of the Transamerican Manufacturing Group.
This year’s 215-mile course spans through Johnson Valley, California, blending technical rock climbing with high-speed desert racing. King of the Hammers is renowned as the most grueling one-day, off-road race in America.
Greg Adler, TAP President and CEO, and competitor in the elite Ultra4 division, recognizes the partnership as a perfect fit for the 4 Wheel Parts brand. “From wheels and tires to suspension components, King of the Hammers provides us with the ultimate proving ground to test the products we sell and install at our stores,” said Adler. “While we’re also out there competing, this arena is the perfect opportunity for us to showcase our brands while interacting with the true off-road enthusiasts out on the rocks and in the desert. We’re proud to elevate our support of the event as it has grown into such a significant race on the calendar.”
Helmed by Hammerking Productions President Dave Cole, the King of the Hammers has grown from a small gathering of competitors into a nationally-acclaimed occasion attracting immense crowds flocking to the California desert to watch participants from across the globe scale creatively named obstacles and race purpose-built vehicles across the open terrain.
“When we started this, we had no idea it would grow to this size. It’s humbling,” said Cole. We’ve been very fortunate to have people like Greg Adler and 4 Wheel Parts to build this event alongside us over time. In the beginning Greg and I would talk about the event and he’d give me his insights and now, they are a fantastic partner of ours. We wouldn’t be where we are without amazing sponsors and great racers who are bringing in the crowds. Together we are growing King of the Hammers and Ultra4 Racing.”
An estimated 60,000 people descended on the Means Dry Lake Bed in Johnson Valley in 2014 for the King of the Hammers. Close to 400,000 viewers took in the off-road action courtesy of live internet broadcast, establishing it as the largest watched off-road racing event in the country.
“There is nothing like it in all of off-road,” concluded Adler.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
