Browsing articles tagged with "Las Vegas | Transamerican Auto Parts"

GREG ADLER SEIZES VICTORY IN ICONIC MINT 400 OFF-ROAD RACE

Mar 7, 2017 // by admin // Company News // No Comments

Compton, California (March 7, 2017) – 4 Wheel Parts President and CEO, Greg Adler, raced to the 4400 Class win in this past weekend’s Mint 400 off-road race in the grueling desert just outside of Las Vegas, Nevada. Teaming up with off-road racing icon, Rob MacCachren, the duo attacked the three 116-mile loops in a blistering time that saw them completing the 348-mile race nearly an hour ahead of their nearest competitor. The victory came just three weeks after they battled to the finish line in the King of the Hammers event in Johnson Valley, California.

“I can’t say enough about our team,” said Adler. “We made the decision to run the Mint 400 after Hammers and Brian Kirby and Justin Bodewitz busted their tails preparing to get us ready to race. Racing over 500 miles of some of the most grueling terrain imaginable in the last three weeks, this car has taken a ton of abuse. The guys gave us a great car and we had zero issues the entire day.”

Taking the start, MacCachren set a pace that saw the #4444 quickly put a 20-minute gap on the field before turning the car over to Adler for the second and third laps. As the course deteriorated and became littered with vehicles that had succumbed to the desert and attrition, Adler increased the lead with each subsequent lap in bringing home the Team 4 Wheel Parts Ultra4 to the checkered flag and a resounding class win.

“We had a lot of fun racing today,” Adler said. “We hopped in the car with a nice lead and set off to find our pace, keep moving forward and not make any mistakes. As the race went on, the course got rougher, but as we were counting down the miles to the finish, it started to sink in that we were headed to our first Mint 400 win. Some of my first races in the early ‘90s were at the Mint 400, so to come back here and bring home a win is extremely special. This really is a bucket list moment for me.”

For Adler and Team 4 Wheel Parts, the triumph put the exclamation point on a week of Mint 400 festivities that exemplified the renaissance of the iconic event as it has returned to its former glory. The week kicked off with the 4 Wheel Parts vehicle procession that saw the #4444 leading the field of competitors down the famed Las Vegas strip on Wednesday and continued through Friday with a festive contingency party.

“The Martelli Brothers have brought The Mint 400 back from the ashes to become the biggest desert race in the nation,” said Adler. “They have restored the Mint 400 to glory with its pageantry and a nod toward tradition. Honoring the history of the sport and paying homage to the legends that laid the foundation, not only for this event, but for off-road racing, make it a truly distinctive experience. We’re proud to be a part of this historic race and look forward to attending for years to come.”

Follow Greg Adler Motorsports on Twitter, Instagram, Facebook and Team4WheelParts.com.

Greg Adler Motorsports is Supported by:

4 Wheel Parts · BFGoodrich Tires · ODYSSEY Battery · MagnaFlow Exhaust · AMP Research / AVS · LUND · Rigid Industries · G2 Axle & Gear · Bushwacker · Makita Industrial Power Tools · Impact Racing · MasterCraft Safety · King Shocks · K&N Filters · FiberwerX · AAM

About 4 Wheel Parts

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 78 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

4 WHEEL PARTS SPONSORING AND COMPETING IN 2017 MINT 400 OFF-ROAD RACE

Feb 28, 2017 // by admin // Company News // No Comments

Compton, California (February 28, 2017) Global leader in off-road performance product sales and installation, 4 Wheel Parts, is among the sponsors of the Mint 400 held March 1-5 at the Nevada state line, with multiple activities scheduled in Las Vegas. In addition to leading the vehicle procession down the famed Las Vegas Strip, 4 Wheel Parts President and CEO Greg Adler will compete in the “The Great American Off-Road Race” on Saturday, March 4.

The annual Polaris RZR Mint 400 presented by BFGoodrich Tires began in 1968 with six classes and today it boasts over 20 as it attracts the sport’s elite from around the country. Team 4 Wheel Parts driver Greg Adler returns to the iconic event in his #201 4400 Class Jeep after completing the King of the Hammers Race earlier in the month.

The event also marks the fifth straight year 4 Wheel Parts participates as a sponsor of the Mint 400 Vehicle Parade featuring race vehicles in a procession down the Strip on Wednesday, March 1. Powered by ODDYSSEY Battery, the 10-mile parade will give off-road enthusiasts an up close look at over 350 of the world’s most rugged off-road vehicles before they compete.

“The Mint 400 has a rich history dating back to the origins of off-road racing in the wide open Nevada desert,” said Greg Adler, President and CEO of 4 Wheel Parts. “Kicking off the festivities with 4 Wheel Parts Vehicle Parade presented by ODDYSSEY Battery with all that horsepower roaring down the Strip is quite a sight for fans. When you combine that with contingency and activities right in the heart of downtown on Fremont Street, it’s developed into so much more than an off-road race. We’re proud to share in the continued legacy of this storied event.”

Thursday, March 2 at 11 a.m., time trials sponsored by Method Race Wheels will commence and teams competing in the Pit Crew Challenge will have a chance at 7:30 that night to qualify and compete in the single elimination contest. The Limited Race gets underway at 6 a.m. Saturday, March 4, with the Unlimited class race beginning at 12:30 p.m.

The Mint 400 began in 1968 and after a 20-year hiatus, the legendary race resumed in Las Vegas in 2008. The 400-mile battle pits the world’s premier off-road racers against each other. Among the stars who have competed in past races are actors Patrick Dempsey and James Garner and celebrated off-road champions Mickey Thompson and Walker Evans.

Greg Adler Motorsports is Supported by:

About 4 Wheel Parts

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 77 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

TRANSAMERICAN AUTO PARTS ANNOUNCES WINNER OF 2016 LIFE IS BETTER OFF-ROAD™ SEMA VEHICLE BUILD AWARD

Nov 3, 2016 // by admin // Company News // No Comments

Compton, California (November 3, 2016) – Transamerican Auto Parts has named the winner in its second annual “Life is Better Off-Road™” SEMA vehicle build competition held at the 2016 SEMA automotive aftermarket industry trade show in Las Vegas, Nevada. This year’s best presented, truly off-road capable truck, Jeep or SUV on display at the show was the Daystar Products’ 1941 Dodge Powerwagon “Bootlegger,” as deemed by a panel of off-road industry experts in a ceremony held at the Pro Comp/Transamerican Auto Parts SEMA Show booth.

The winning entry was revealed today at the event hosted by legendary Motocross, Supercross and off-road racing champion, Ricky Johnson. The panel of judges featured some of the most distinguished names in off-road vehicle engineering and development, fabrication, journalism and motorsports.

“The Bootlegger captures the essence of the Life is Better Off-Road Award for its on and off-road capabilities and customized update of the vintage vehicles associated with bootlegging,” said Transamerican Auto Parts President and CEO Greg Adler. “The powerwagon took the bootlegger theme and ran with it and the creative use of aftermarket parts impressed us with a nod to history and a keen eye for design.”

Mark Turner of Daystar Products wanted to employ a bootlegger theme throughout the build and chose copper because it was the prime metal commonly used to make bootlegger stills. The engine sports a copper radiator hose and copper air intake while the firewall was changed to copper then covered with dynamite. Bootlegging’s roots are intertwined with NASCAR mythology and moonshine-running vehicles were made to look stock while their inner workings included supercharged engines and weighty shocks and springs to prevent sag as they transported Mason jars full of liquor.

The powerwagon’s supercharged power, racing transmission, custom driveshafts and longer leaf springs made it stand out as supremely off-road capable in a field of remarkable entries ranging from Rubicons to Titan XDs. Completed in 50 days, the Bootlegger was driven to Tennessee for Whiskey & Wheeling with Xtreme Off-Road Adventure then shipped to Alaska for wheeling where it was driven on a glacier.

The Bootlegger’s build list includes:

Edelbrock LS3 6.2L Supercharged Engine
Daystar Products Engine and Transmission Mounts
G2 Axle & Gear Gears
Optima Batteries
Skyjacker Leaf Springs
Interco Super Swamper Tires

The select panel of judges featured off-road icons and personalities including short course off-road racing Pro Lite and Pro 2 Division champion Brian Deegan, DIY fabricator and racer Bill Caswell, celebrated Trophy Truck developer and builder Rick Geiser, Content Director for the Truck Trend Network Sean P. Holman and Editor and Publisher for 4 Wheel Parts’ Off-Road Adventures magazine Craig Perronne.

Entries were submitted up until just days before the SEMA Show began and 10 semi-finalists were selected based on criteria such as off-road reliability and capability, quality of craftsmanship, real-world functionality and overall vehicle presentation. From this field, one truck/SUV and one Jeep were chosen as finalists competing to be awarded as the most authentic off-road-capable vehicle at the 2016 SEMA Show.

The 10 Semi-Finalists were:

Daystar Products Dodge Powerwagon Bootlegger
Fab Fours Chevrolet Colorado Kymera
Westin Snyper 2-Door JK
Hellwig Titan XD
PIAA JK Unlimited
High Country Complete Customs
Addictive Desert Designs Springfield Armory Ford F-150
Addictive Desert Designs Titan XD
BruiserConversions JK
Truck Guru Chevrolet Colorado Long Travel

The Bootlegger will receive a professional photo shoot and a cover feature and multi-page vehicle spotlight in ORA Magazine. Additionally, the Daystar Products vehicle will be recognized across the spectrum of Transamerican social media and digital channels, including a promotional email campaign, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award. The semi-finalists will also be included in the full media campaign and receive ribbons in recognition of their accomplishment.

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

TRANSAMERICAN AUTO PARTS AND BASS PRO SHOPS TO BUILD ULTIMATE SPORTSMAN TOYOTA TUNDRA AT 2016 SEMA SHOW

Oct 17, 2016 // by admin // Company News // No Comments

Compton, California (October 17, 2016) – Transamerican Auto Parts (TAP), in conjunction with Bass Pro Shops, a leading national retailer of outdoor gear and apparel, will be building “The Ultimate Sportsman Toyota Tundra” on-site at the 2016 SEMA show in Las Vegas, Nevada. The “live” build to be featured at booth #62112 within the SEMA SCORE Baja 1000 Experience Area (located outside of the South Hall in the Silver Lot) will be one of the featured SEMA activities for Transamerican, the industry leader in the manufacturing and distribution of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center November 1-4, the SEMA Show is the premier automotive specialty products trade event in the world.

The “Ultimate Sportsman Toyota Tundra” will begin life at the show as a brand new 2016 Toyota Tundra SR5 as delivered from the factory. Over the course of the four show days, the truck will be outfitted with an array of parts and accessories from leading manufacturers in an effort led by Transamerican Manufacturing Group (TMG) Director of Engineering, Ted Moncure. Headlining the recognized list of suppliers will be an extensive inventory of products from TMG product divisions, Pro Comp and Smittybilt. Additional suppliers providing accessories to enhance the project include MagnaFlow Exhaust, Rigid Industries, All-Pro Off-Road, Bedslide, AMP Research and Yeti.

The vehicle will also receive a complete interior package in addition to a full exterior visual transformation featuring the exclusive “Urban Viper” pattern from camouflage company, TrueTimber®.

“We are thrilled to be launching this collaboration with our friends at Bass Pro Shops through this exciting build live at SEMA,” said TMG President, Sean Angues. “Over the course of the week, show attendees will be treated to the transformation of an entirely stock Tundra truck into an outdoor-ready dream vehicle showcasing our industry leading products that when completed, will be thoroughly equipped to tackle the outdoors.”

During the build process, the “Ultimate Sportsman Toyota Tundra” will be outfitted with comprehensive exterior parts and accessories including the recently released Pro Comp long travel suspension system, Smittybilt front and rear bumpers, Defender rack and rooftop tent along with a Pro Comp wheel and tire package. Interior and bed accessories the Tundra will feature include TrueTimber® seat covers, a Smittybilt Adventure Box and Yeti cooler.

Upon completion, the truck will become the centerpiece of a 2017 national campaign jointly promoted by TAP off-road retail division, 4 Wheel Parts and Bass Pro Shops where one lucky winner will have the opportunity to win the highly-modified outdoor adventure vehicle.

“Bass Pro Shops and 4 Wheel Parts customers share a common passion for outdoor adventure and the Ultimate Sportsman Tundra will be the definitive go-anywhere, do-anything vehicle,” said Luke Snyder, manager of partnership marketing and sponsorships at Bass Pro Shops. “We are excited to collaborate with Transamerican on this project and we look forward to sharing the Tundra in many of our activities and events throughout the upcoming year.”

About Transamerican Auto Parts

Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

About Bass Pro Shops®

Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today 100 retail and marine centers host 120 million people annually. The company also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors. The company has been named by Forbes as “one of America’s Best Employers.”

TRANSAMERICAN AUTO PARTS RENEWS THE “LIFE IS BETTER OFF-ROAD™” SEMA VEHICLE BUILD AWARD

Sep 27, 2016 // by admin // Company News // No Comments

Compton, California (Sept 26, 2016) – Transamerican Auto Parts is proud to announce the 2016 renewal of the “Life is Better Off-Road™” SEMA builder award. After a tremendously successful launch last year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award has established itself as the premier industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.

“With the off-road performance aftermarket category firmly entrenched into the landscape at SEMA, the Transamerican Auto Parts “Life is Better Off-Road™” award uniquely recognizes the technical achievements and engineering advancements exclusive to the development of aftermarket products for off-road trucks, Jeeps and SUVs,” said Transamerican Auto Parts President and CEO, Greg Adler. “It’s an honor for us to recognize the individuals responsible for these incredible, off-road capable builds.”

The Award’s inaugural winner, The CC Legend Jeep by Addictive Desert Designs, was chosen from among hundreds of submissions by the carefully selected panel of leading industry authorities at the 2015 SEMA show in a ceremony hosted by television personality and noted automotive enthusiast Rutledge Wood. This year’s panel of judges will once again represent a broad section of the off-road industry to include fabricators, journalists, industry personalities and professional off-road racers.

The award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show and will once again be judged by an elite panel of the off-road industry’s leading authorities who select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. The panel will then choose one Jeep and one truck/SUV as the two finalists to be considered for recognition as the most authentic, off-road-capable vehicle at the SEMA Show.

The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 3 at the Pro Comp/Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).

In addition to the trophy itself, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, a professional photo shoot and recognition across the spectrum of Transamerican social media and digital channels. A promotional email campaign will highlight the award and winners and TAP will extend an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows and Truck & Jeep Fests. The 10 semi-finalists will also be included in the full media campaign as well as receiving ribbons in recognition of the accomplishment.

To submit your off-road SEMA display vehicle for award consideration, please visit www.transamericanautoparts.com/award.There you may complete your entry on-line or download the PDF application that may be completed and emailed to [email protected] .

For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award or email questions to [email protected].

Life is Better Off-Road™

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