4 WHEEL PARTS ANNOUNCES RENEWAL OF PARTNERSHIP WITH LUCAS OIL OFF ROAD RACING SERIES
Compton, California (March 14, 2016) – 4 Wheel Parts, the global leader in aftermarket performance products and accessories for 4x4s, trucks, Jeeps and SUVs, announced today the renewal of their multi-tiered partnership with Lucas Oil Products and the Lucas Oil Off Road Racing Series. The agreement is comprised of 4 Wheel Parts being named “Official Off Road Parts Retailer” of the popular short course off road racing series, the expansion of their successful “Youth Ticket Program,” along with a dynamic Lucas Oil Products marketing and promotional effort in all seventy-four North American 4 Wheel Parts retail store locations.
The pact for the longtime partners comes as 4 Wheel Parts continues an aggressive national expansion while Lucas Oil continues to solidify itself as the premier destination for grassroots motorsports with the recent launch of its signature Lucas Oil Racing TV online network.
With their 16-round season set to kick-off on March 19 in Chandler, Arizona, the Lucas Oil Off Road Racing Series has well established itself as the preeminent short course off road racing series in the nation. 4 Wheel Parts’ corporate message of “Life is Better Off-Road” is personified by President and CEO, Greg Adler as he prepares to challenge for a championship in the series’ marquee Pro 4 division.
“4 Wheel Parts has enjoyed a long and successful affiliation with our friends at Lucas Oil,” said Adler. “We have their products on our shelves, we rely on them in our racecars and we connect with our customers through our participation in their series both as a sponsor and as a team. Our collaboration with Lucas demonstrates what can be achieved through a truly great partnership.”
This season, 4 Wheel Parts will once again partner with the series in distributing complimentary tickets to youth under 12 years of age throughout the regions where short course off-road events will be held. The free youth tickets will also be available at participating 4 Wheel Parts stores. 4 Wheel Parts will also be bestowed the official designation as a series sponsor in addition to the being recognized as title sponsor of the year-end, season finale at Chandler’s Wild Horse Motorsports Park in October.
“We take immense pride in the fact that our connection with 4 Wheel Parts extends well beyond a traditional sponsorship,” said Jamie Devney, Team Lucas Vice President of Brand Development. “With our business to business relationship along with our joint promotional efforts complementing their engagement, 4 Wheel Parts is a valued partner. We are thrilled to be embarking on a new season with them alongside us.”
Chandler, Arizona will welcome the Lucas Oil Off Road Racing Series for its season opener March 19-20 followed by 14 rounds of racing as the series visits California, Nevada, and Ensenada, Mexico before returning to Arizona for the season finale October 22-23. You may view the complete 2016 schedule at LucasOilOffRoad.com.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 74 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS REVVED UP FOR THE MINT 400 OFF-ROAD RACE
Compton, California (March 8, 2016) – Las Vegas is geared up for the Polaris Mint 400 off-road race presented by BFGoodrich Tires this weekend and 4 Wheel Parts is revved up for an exciting week of activities as an official sponsor. President and CEO, Greg Adler will represent Team 4 Wheel Parts in the grueling “Great American Off-Road Race” on the outskirts of Sin City as he campaigns his Unlimited Ultra4 car in the competition.
The festivities kick off on Wednesday at 12:45 p.m. with the 4 Wheel Parts Vehicle Parade, as many of the race entrants including Adler’s Ultra4, will bring the thunder of over 75,000 horsepower down the famed Las Vegas Strip to Fremont Street. The green flag drops on the race itself on March 12 and features a field of over 350 of desert racing’s most prominent competitors.
The Mint 400 has built a reputation for attracting thousands of enthusiasts to Las Vegas to join the hundreds of race participants, creating what has become the greatest spectacle in American off-road racing. For the drivers and teams, the weeklong event culminates in a desert battle where the attrition rate makes merely finishing the first step on the way to capturing one of the many coveted class victories.
For Greg Adler, an experienced desert and short course competitor who raced in the Mint early in his off-road career, this Mint 400 represents his return to the desert as he brings his four-wheel drive Ultra4, purpose-built machine, normally reserved for King of the Hammers duty, to the open desert environment.
“We are proud to be a part of The Mint 400 and its tradition for being a very special event for racers and fans alike,” said Adler. “Beyond our support of the weeklong activities, we are looking forward to seeing what we can do in our Ultra4 car. It’s a rough course and this car has been built to take on anything that’s thrown at it. It’s going to be a lot of fun.”
4 Wheel Parts is returning to sponsor the Mint 400 Vehicle Parade for the fourth consecutive year. The 4 Wheel Parts Vehicle Parade down the world renowned Las Vegas Strip, will showcase some of the toughest off-road vehicles on the planet with a procession spanning 10 miles. Grand Marshal and off-road legend Rod Hall will lead the immense group of racecars past the Las Vegas crowds eager to catch a glimpse of their favorites.
Time trials will be at 11 a.m. on Thursday, March 10 and teams competing in the Mint 400’s Pit Crew Challenge sponsored by Method Race Wheels will have a chance to qualify and contend in the finals on Thursday night at 7:30 p.m. On Saturday, the Limited Race starts at 6 a.m. with the Unlimited class racing at 12:30 p.m. The Awards Brunch at the Golden Nugget Hotel is slated to happen at 11 a.m. Sunday.
About the Mint 400
The Mint 400 began in 1967 and has established itself as a classic 400-mile battle between the world’s premier off-road racers. In 1988, after the Mint Hotel was sold, the race took a 20-year sabbatical until 2008 when it was restarted. Actor/director Steve McQueen, astronaut Gordon Cooper and power boat champion Bill Muncey number among the luminaries who have competed in past races.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 74 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS RENEWS LUCAS OIL OFF ROAD RACING SERIES PARTNERSHIP
For Immediate Release
Compton, California (March 17, 2015) – Today, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, announced its return as the “Official Off Road Parts Retailer” of the Lucas Oil Off Road Racing Series. The popular off-road racing organization kicks off the 2015 season March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, California.
The agreement extends the long time partnership for another year as the series continues to expand into new markets and experience increases in attendance and broadcast viewership. With 4 Wheel Parts President and CEO, Greg Adler competing behind the wheel of a 900-HP truck in the series’ marquee Pro 4 division, the company’s immersion in the sport as both competitor and sponsor truly exemplifies the 4 Wheel Parts mantra, “We Sell It. We Own It. We Live It.”
“Participation and support of off-road motorsports is a cornerstone of our marketing efforts,” said Adler in the midst of preparations for the season opener. “Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that Life is Better Off Road.”
As part of the agreement, 4 Wheel Parts will be recognized with their official designation as a series sponsor in addition to receiving title sponsorship of Round 15 when the series returns to Lake Elsinore Motorsports Park in October. This season, 4 Wheel Parts will also be distributing complimentary tickets to youth under 12 years of age in each region where the series visits throughout the year in a joint promotion with series owner Lucas Oil Products. These free youth tickets will also be made available at participating 4 Wheel Parts stores.
“Lucas Oil Products and 4 Wheel Parts share the same passion for motorsports and of course, short course off-road racing,” said Series Director, Ritchie Lewis. “This passion has fueled a tremendous partnership that we are looking forward to sharing once again this season.”
The Lucas Oil Off Road Racing Series kicks off Friday, March 20 under the lights of Lake Elsinore and continues for 18 rounds of racing visiting California, Arizona, Nevada, and for the first time, Ensenada, Mexico. The complete schedule is available at lucasoiloffroad.com.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.lucasoiloffroad.com.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS SUPPORTED BY WIENERSCHNITZEL AT 2015 LUCAS OIL OFF ROAD RACES
For Immediate Release
Compton, California (March 16, 2015) – 4 Wheel Parts, the global leader in off-road truck and Jeep aftermarket performance products, will be supported by its partnership with the world’s largest hot dog chain, Wienerschnitzel, at the 2015 Lucas Oil Off Road Races. Wienerschnitzel will serve hot dogs and chili dogs at the 4 Wheel Parts hospitality tent during select events at the Lucas Oil short course race series, deemed one of the world’s most intense off-road competitions. 4 Wheel Parts President, CEO and driver, Greg Adler, #10, will be supported by Wienerschnitzel in the Pro 4 racing division as an extension of the developing collaboration between 4 Wheel Parts parent company, Transamerican Auto Parts and Wienerschitzel.
Wienerschnitzel will be present as the season kicks off at Lake Elsinore Motorsports Park on March 21, 2015, with additional appearances in California, Utah and Nevada. To view a schedule of Wienerschnitzel’s race participation, visit: www.wienerschnitzel.com/events
“We could not be more excited about extending our partnership with Greg Adler and the 4 Wheel Parts team while supporting these extreme off-road events,” said Wienerschnitzel’s Chief Visionary Officer, J.R. Galardi. “We’re looking forward to expanding our footprint in the racing world, while serving our world-famous hot dogs to the race community!”
4 Wheel Parts Director of Marketing, Dan Mickelsen shared his enthusiasm for this new facet of the growing partnership. “The Greg Adler Motorsports program provides us with an outstanding opportunity to expand our relationship with Wienerschnitzel,” he said. “Short course off-road racing is one of the most exciting and dynamic forms of motorsports there is and we are thrilled to have our friends at Wienershtzel along with us for the ride.”
To celebrate Wienerschnitzel’s participation at the 2015 Lucas Oil Off Road Races, event ticket giveaways will be held on Wienerschnitzel’s Facebook and Instagram pages. Connect with Wienerschnitzel for your chance to win.
About Wienerschnitzel
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez LLC.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products it sells. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
For more information visit 4wheelparts.com or call toll free 877-474-4821.
4 WHEEL PARTS TABBED AS PRESENTING SPONSOR OF 2015 KING OF THE HAMMERS
For Immediate Release
Compton, California (January 27, 2015) – An agreement has been finalized between Transamerican Auto Parts (TAP) and Hammerking Productions that names TAP subsidiary, 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, as presenting sponsor of the 2015 King of the Hammers (KOH) event. The alliance enhances Transmerican’s existing support of the weeklong event which includes title sponsorship of the Every Man Challenge race by Smittybilt, a division of the Transamerican Manufacturing Group.
This year’s 215-mile course spans through Johnson Valley, California, blending technical rock climbing with high-speed desert racing. King of the Hammers is renowned as the most grueling one-day, off-road race in America.
Greg Adler, TAP President and CEO, and competitor in the elite Ultra4 division, recognizes the partnership as a perfect fit for the 4 Wheel Parts brand. “From wheels and tires to suspension components, King of the Hammers provides us with the ultimate proving ground to test the products we sell and install at our stores,” said Adler. “While we’re also out there competing, this arena is the perfect opportunity for us to showcase our brands while interacting with the true off-road enthusiasts out on the rocks and in the desert. We’re proud to elevate our support of the event as it has grown into such a significant race on the calendar.”
Helmed by Hammerking Productions President Dave Cole, the King of the Hammers has grown from a small gathering of competitors into a nationally-acclaimed occasion attracting immense crowds flocking to the California desert to watch participants from across the globe scale creatively named obstacles and race purpose-built vehicles across the open terrain.
“When we started this, we had no idea it would grow to this size. It’s humbling,” said Cole. We’ve been very fortunate to have people like Greg Adler and 4 Wheel Parts to build this event alongside us over time. In the beginning Greg and I would talk about the event and he’d give me his insights and now, they are a fantastic partner of ours. We wouldn’t be where we are without amazing sponsors and great racers who are bringing in the crowds. Together we are growing King of the Hammers and Ultra4 Racing.”
An estimated 60,000 people descended on the Means Dry Lake Bed in Johnson Valley in 2014 for the King of the Hammers. Close to 400,000 viewers took in the off-road action courtesy of live internet broadcast, establishing it as the largest watched off-road racing event in the country.
“There is nothing like it in all of off-road,” concluded Adler.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
