TRANSAMERICAN AUTO PARTS OPENS 67th 4 WHEEL PARTS NORTH AMERICAN STORE IN LITTLE ROCK, ARKANSAS
For Immediate Release
Compton, California (February 9, 2015) 4 Wheel Parts, the global leader in off-road performance product sales and installation, continues its North American expansion by opening its most recent retail location in Little Rock, Arkansas. The store becomes the 67th retail location for Transamerican Auto Parts (TAP). As a corporation dedicated to serving the Jeep and truck enthusiast, TAP recognizes the importance of establishing itself in new markets.
Transamerican Auto Parts is additonally the parent company of Transamerican Manufacturing Group (TMG) which includes Smittybilt, Pro Comp USA, LRG Rims, G2 Axle & Gear, Rubicon Express Suspension and Trail Master Suspension, along with its latest acquisition, Poison Spyder Customs.
“It’s exciting for us to bring the products and service of 4 Wheel Parts to Little Rock,” said Sam Cervantes, 4 Wheel Parts Director of Store Operations. “Now, we’re looking forward to getting to know the off-roaders in the area, both in the store and on the trail.”
The 12,000 sq.ft. store, located at 5620 Warden Road in North Little Rock, is the region’s only off-road performance center, and features an interactive showroom, a four wheel alignment rack and multiple service bays.
Along with expert advice and product selection, the store features services such as installation, routine vehicle maintenance and diagnostics, and tire mounting and balancing, all conducted by ASE-certified mechanics. Customers will also benefit from Transamerican’s National distribution and warehouse network, which will allow the majority of products to be delivered to the store in just one day.
Having recently opened six Canadian locations, 4 Wheel Parts projects the addition of multiple new locations in the United States this year. While focused on opening new stores in new markets, the company is also in the process of a major remodel project for all of its existing locations. This project, expected to be complete by 2017, will bring 4 Wheel Parts customers across North America the innovations found in the newest showrooms.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS TABBED AS PRESENTING SPONSOR OF 2015 KING OF THE HAMMERS
For Immediate Release
Compton, California (January 27, 2015) – An agreement has been finalized between Transamerican Auto Parts (TAP) and Hammerking Productions that names TAP subsidiary, 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, as presenting sponsor of the 2015 King of the Hammers (KOH) event. The alliance enhances Transmerican’s existing support of the weeklong event which includes title sponsorship of the Every Man Challenge race by Smittybilt, a division of the Transamerican Manufacturing Group.
This year’s 215-mile course spans through Johnson Valley, California, blending technical rock climbing with high-speed desert racing. King of the Hammers is renowned as the most grueling one-day, off-road race in America.
Greg Adler, TAP President and CEO, and competitor in the elite Ultra4 division, recognizes the partnership as a perfect fit for the 4 Wheel Parts brand. “From wheels and tires to suspension components, King of the Hammers provides us with the ultimate proving ground to test the products we sell and install at our stores,” said Adler. “While we’re also out there competing, this arena is the perfect opportunity for us to showcase our brands while interacting with the true off-road enthusiasts out on the rocks and in the desert. We’re proud to elevate our support of the event as it has grown into such a significant race on the calendar.”
Helmed by Hammerking Productions President Dave Cole, the King of the Hammers has grown from a small gathering of competitors into a nationally-acclaimed occasion attracting immense crowds flocking to the California desert to watch participants from across the globe scale creatively named obstacles and race purpose-built vehicles across the open terrain.
“When we started this, we had no idea it would grow to this size. It’s humbling,” said Cole. We’ve been very fortunate to have people like Greg Adler and 4 Wheel Parts to build this event alongside us over time. In the beginning Greg and I would talk about the event and he’d give me his insights and now, they are a fantastic partner of ours. We wouldn’t be where we are without amazing sponsors and great racers who are bringing in the crowds. Together we are growing King of the Hammers and Ultra4 Racing.”
An estimated 60,000 people descended on the Means Dry Lake Bed in Johnson Valley in 2014 for the King of the Hammers. Close to 400,000 viewers took in the off-road action courtesy of live internet broadcast, establishing it as the largest watched off-road racing event in the country.
“There is nothing like it in all of off-road,” concluded Adler.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
Two New 4 Wheel Parts Stores Throw Successful Grand Openings
On September 27, 4 Wheel Parts held grand opening celebrations for new stores in Edmonton, Alberta Canada and Bossier City, Louisiana. Festivities at the locations included $1,000 shopping sprees, prize drawings and exclusive onsite deals.
“These stores represent the next level of retailing for the off-road industry,” says Transamerican Auto Parts president and CEO Greg Adler. Interactive onsite displays and Google See Inside virtual tours of showrooms and service bays make the stores impressive, state-of-the art destinations for 4×4 enthusiasts.
The Bossier City, Louisiana store is located at 2001 Airline Drive, Bossier City, LA 71111. “We had a 20-foot-tall monster truck bounce house and slide for the kids, two Jeep clubs attending and a car crush,” says Terry Baker, Bossier City store manager. The Edmonton location is at 4220 99 St NW Edmonton, Alberta T6E 5B3 Canada and becomes the sixth 4 Wheel Parts store to open its doors in Canada. Both stores staged ribbon-cutting ceremonies and offered 50% off onsite installation on any one item and heavily discounted Smittybilt XRC 9500 winches.
Greg Adler to Serve a New Term on SEMA Board
On July 18, SEMA welcomed Transamerican Auto Parts President and CEO Greg Adler to another term on their board. The installation banquet was held at the Sheraton Fairplex Hotel & Conference Center in Pomona, California. The gala event was devoted to announcing the new inductees into SEMA’s Hall of Fame as well as the appointed board members.
Adler’s first term on the board spanned from July 2011 to last year. “I’m proud to serve another term on the SEMA Board of Directors and to support the aftermarket industry,” he says. “I look forward to continuing as a strong advocate for the entire truck and Jeep segment of our industry.”
“Leaders and Legends” was the theme of this year’s SEMA Installation Gala. Aftermarket automotive industry rising stars rubbed elbows with established achievers in the 4×4 industry. “It was our privilege to pay tribute to some of these amazing leaders at our annual SEMA Installation Gala,” says SEMA President and CEO Chris Kersting.
Transamerican Auto Parts is a leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for light trucks, Jeeps, sport utility vehicles, and other 4x4s. Its 4 Wheel Parts stores have over 60 retail locations throughout North America.
