TRANSAMERICAN AUTO PARTS OPENS 67th 4 WHEEL PARTS NORTH AMERICAN STORE IN LITTLE ROCK, ARKANSAS
For Immediate Release
Compton, California (February 9, 2015) 4 Wheel Parts, the global leader in off-road performance product sales and installation, continues its North American expansion by opening its most recent retail location in Little Rock, Arkansas. The store becomes the 67th retail location for Transamerican Auto Parts (TAP). As a corporation dedicated to serving the Jeep and truck enthusiast, TAP recognizes the importance of establishing itself in new markets.
Transamerican Auto Parts is additonally the parent company of Transamerican Manufacturing Group (TMG) which includes Smittybilt, Pro Comp USA, LRG Rims, G2 Axle & Gear, Rubicon Express Suspension and Trail Master Suspension, along with its latest acquisition, Poison Spyder Customs.
“It’s exciting for us to bring the products and service of 4 Wheel Parts to Little Rock,” said Sam Cervantes, 4 Wheel Parts Director of Store Operations. “Now, we’re looking forward to getting to know the off-roaders in the area, both in the store and on the trail.”
The 12,000 sq.ft. store, located at 5620 Warden Road in North Little Rock, is the region’s only off-road performance center, and features an interactive showroom, a four wheel alignment rack and multiple service bays.
Along with expert advice and product selection, the store features services such as installation, routine vehicle maintenance and diagnostics, and tire mounting and balancing, all conducted by ASE-certified mechanics. Customers will also benefit from Transamerican’s National distribution and warehouse network, which will allow the majority of products to be delivered to the store in just one day.
Having recently opened six Canadian locations, 4 Wheel Parts projects the addition of multiple new locations in the United States this year. While focused on opening new stores in new markets, the company is also in the process of a major remodel project for all of its existing locations. This project, expected to be complete by 2017, will bring 4 Wheel Parts customers across North America the innovations found in the newest showrooms.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
TRANSAMERICAN AUTO PARTS ACQUIRES PREMIUM OFF-ROAD ACCESSORIES MANUFACTURER, POISON SPYDER CUSTOMS
For Immediate Release
Compton, California (February 5, 2015) – Transamerican Auto Parts has announced the acquisition of premium off-road accessory manufacturer Poison Spyder Customs as the most recent addition to its manufacturing subsidiary, Transamerican Manufacturing Group (TMG) which also includes Pro Comp USA, Rubicon Express Suspension, LRG Rims, G2 Axle & Gear, Trail Master Suspension, and Smittybilt.
Transamerican Auto Parts is also the parent company of 4 Wheel Parts, the global leader in off-road performance product sales and installation with 67 retail locations across North America.
The acquisition will allow Poison Spyder Customs to benefit from the manufacturing expertise and extensive resources of TMG while maintaining the high standard of quality that Poison Spyder Customs has established with their superior off-road product line and strong brand equity.
With the agreement, Poison Spyder Customs founder, Larry McRae, will continue to guide the company as President while he and the team that has built a remarkably loyal following with their quality and service, will remain in place to execute the same level of excellence and authenticity to which PSC customers are accustomed.
Greg Adler, President and CEO of Transamerican Auto Parts, completed the agreement to establish Poison Spyder as the newest TMG brand. “Poison Spyder is an innovative company that has experienced rapid growth by developing unique, high quality products for the off-road marketplace,” said Adler. “We will continue along that path as we combine the leadership of Larry McRae with the expertise that TMG will bring.”
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS TABBED AS PRESENTING SPONSOR OF 2015 KING OF THE HAMMERS
For Immediate Release
Compton, California (January 27, 2015) – An agreement has been finalized between Transamerican Auto Parts (TAP) and Hammerking Productions that names TAP subsidiary, 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, as presenting sponsor of the 2015 King of the Hammers (KOH) event. The alliance enhances Transmerican’s existing support of the weeklong event which includes title sponsorship of the Every Man Challenge race by Smittybilt, a division of the Transamerican Manufacturing Group.
This year’s 215-mile course spans through Johnson Valley, California, blending technical rock climbing with high-speed desert racing. King of the Hammers is renowned as the most grueling one-day, off-road race in America.
Greg Adler, TAP President and CEO, and competitor in the elite Ultra4 division, recognizes the partnership as a perfect fit for the 4 Wheel Parts brand. “From wheels and tires to suspension components, King of the Hammers provides us with the ultimate proving ground to test the products we sell and install at our stores,” said Adler. “While we’re also out there competing, this arena is the perfect opportunity for us to showcase our brands while interacting with the true off-road enthusiasts out on the rocks and in the desert. We’re proud to elevate our support of the event as it has grown into such a significant race on the calendar.”
Helmed by Hammerking Productions President Dave Cole, the King of the Hammers has grown from a small gathering of competitors into a nationally-acclaimed occasion attracting immense crowds flocking to the California desert to watch participants from across the globe scale creatively named obstacles and race purpose-built vehicles across the open terrain.
“When we started this, we had no idea it would grow to this size. It’s humbling,” said Cole. We’ve been very fortunate to have people like Greg Adler and 4 Wheel Parts to build this event alongside us over time. In the beginning Greg and I would talk about the event and he’d give me his insights and now, they are a fantastic partner of ours. We wouldn’t be where we are without amazing sponsors and great racers who are bringing in the crowds. Together we are growing King of the Hammers and Ultra4 Racing.”
An estimated 60,000 people descended on the Means Dry Lake Bed in Johnson Valley in 2014 for the King of the Hammers. Close to 400,000 viewers took in the off-road action courtesy of live internet broadcast, establishing it as the largest watched off-road racing event in the country.
“There is nothing like it in all of off-road,” concluded Adler.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 Wheel Parts Stores Collect Christmastime Toys for Tots
Continuing a Christmastime tradition, 4 Wheel Parts stores throughout North America are conducting Toys for Tots collections to aid less fortunate children. 52 of the 60 locations in the U.S. are participating to distribute unwrapped toys to kids with drop offs inside stores.
Toys can be truck and Jeep gifts related to off-roading or anything else children would enjoy. “Our goal is to make kids happy with new toys, and to make it easy for our customers to contribute toys through an easy and quick drop off site,” says Laura Hansen, 4 Wheel Parts Marketing Assistant.
Loyal 4 Wheel Parts customers have dropped off toys like puzzles, dolls, games and Hot Wheels to be distributed. Customers can contact their local 4 Wheel Parts store by calling or stopping by for more information and drop off deadlines. The Toys for Tots program was launched by the U.S. Marine Corps nearly 20 years ago with a mission to dispense unwrapped toys to less fortunate children.
Transamerican Manufacturing Group Displays Innovative Products at SEMA 2014
Transamerican Manufacturing Group (TMG) brands Pro Comp, Rubicon Express, Smittybilt, Trail Master, LRG Rims and G2 Axle & Gear were all featured in the TMG booth at SEMA 2014. Products like the G2 air locker and pneumatic sway bar disconnect and the Rubicon Express coilover conversion kit for JKs impressed aftermarket industry insiders at the Las Vegas show.
The 47th annual SEMA Show happened November 4-7 with manufacturers showcasing the latest off-road truck and Jeep accessories. The TMG brands booth housed four builds – two Jeeps and two trucks. Parts included were a Long-Travel Suspension System and Series 41 Pro Comp wheels displayed on a 2014 Toyota Tundra Pro Runner truck. Smittybilt SRC bumpers with tire carrier and G2 lockers showed up on a 2011 Jeep JK Atlas.
“The TMG booth at SEMA was a hive of activity and we had a lot of interest in new products,” says TMG Marketing Manager Chloe Eady. “Particularly, Pro Comp’s Long-Travel Suspension was well-received.” Eady added that a lot of the products at SEMA will be displayed and on competing vehicles at the 2015 King of the Hammers.
Started in 1963, the SEMA (Specialty Equipment Market Association) Show is the top worldwide trade show for automotive specialty products. Industry insiders flock to Las Vegas, where vendors showcase their new products including 4×4 parts and accessories for off-roading.
