TRANSAMERICAN AUTO PARTS TO DESCEND ON MOAB, UTAH FOR EASTER JEEP SAFARI
For Immediate Release
Compton, California (March 29, 2015) – This week, thousands of Jeep and off-road enthusiasts will be making their annual pilgrimage to the picturesque off-road destination of Moab, Utah and multiple subsidiaries of Transamerican Auto Parts (TAP) will be among them. TAP subsidiaries will introduce and display the most recent off-road and Jeep products and vehicles, conduct research and development as well as participate in trail runs sponsored by both 4 Wheel Parts and the Transamerican Auto Parts Wholesale Division.
Featuring some of the best off-road environment in the nation, the event, hosted by Red Rock 4-Wheelers, invites four-wheelers to challenge themselves on trails ranging from a scenic cruise to intense hardcore rock crawling that extracts the most out of man and machine. The event is enhanced by a two day Exposition at the Spanish Trail Arena where the industry’s top manufacturers, including Transamerican Manufacturing Group (TMG) brands Rubicon Express, G2 Axle & Gear, LRG Wheels, SmittyBilt, Pro Comp and TMG’s most recent acquisition, Poison Spyder Customs are showing off their newest products and incredible Jeep builds.
A significant number of TAP employees will be on-site and on the trails throughout the week to engage with enthusiasts and vendors while taking in the atmosphere of one of the nation’s most unique off-road events along the majestic slickrock trails of Moab. While making the trek to Utah from the company’s Southern California headquarters, TAP Marketing Director, Dan Mickelsen views Easter Jeep Safari as a vital event on the off-road calendar. “There is something truly unique about Moab that brings together off-roaders from all over the country,” he said. “The varied trails offer something for everyone, while each is an opportunity to join in the camaraderie and atmosphere of the event. We look forward to spending time on the trails with our customers and vendors as together we put our products to the test.”
As Moab becomes the epicenter of the off-road universe for nine days leading up to Easter, TAP is utilizing the opportunity to make two significant announcements during the week. The first announcement to be officially released on Wednesday, April 1, is the presentation of partnership between BFGoodrich Tires and 4 Wheel Parts that will make a contribution to the off-road community while expanding their combined off-road trail preservation efforts.
Thursday, TAP business unit, Dealer Services International, will be unveiling the COMMANDO Jeep Concept Vehicle designed by DSI and modeled after the Hendrick Dynamics COMMANDO Jeep featuring products from Pro Comp, Smittybilt and G2 Axle & Gear.
“It’s certainly going to be a busy week for us. Between the trails runs, expo and the exciting new Jeep Commando Concept Vehicle, we’re looking forward to a great event,” concluded Mickelsen.
About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 69 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products we sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS TO SPONSOR LOST HIGHWAY MOTORCYCLE SHOW & CONCERT
For Immediate Release
Compton, California (March 26, 2015) – 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, is partnering with promoter SGE Entertainment to sponsor the Lost Highway Motorcycle Show & Concert. Parent company Transamerican Auto Parts (TAP) has finalized an agreement with SGE Entertainment that names its subsidiary 4 Wheel Parts as one of the official sponsors of the May 30 festival.
Held at the San Manuel Amphitheater in Glen Helen, California, Lost Highway features stunt performances, motorcycle builders, parts, accessories and gear vendors along with a music concert presenting a lineup of rock and country acts. Renowned, retired X Games motorcycle racer and owner of Las Vegas-based Hart & Huntington Tattoo Co., Carey Hart will also appear at the festival.
This partnership continues TAP’s initiative to extend its reach into segments beyond aftermarket parts and accessories. Having a presence in the rapidly growing motorcycle enthusiast market enhances the 4 Wheel Parts brand and demonstrates the company’s dedication to advancement and growth. “We’re excited to join forces with SGE to bring 4 Wheel Parts into the motorcycle community,” says Dan Mickelsen, 4 Wheel Parts Director of Marketing. “4 Wheel Parts is ingrained in the Southern California culture and lifestyle and this event is the perfect opportunity for us to engage with fans, enthusiasts and music lovers alike.”
Recognized as Southern California’s largest motorcycle show and concert, the Lost Highway Motorcycle Show & Concert is estimated to bring in a crowd of tens of thousands of music fans and enthusiasts of everything motorcycle and automotive to the San Manuel Amphitheater. Country singer-songwriter Toby Keith will headline the show and the Reverend Horton Heat, Social Distortion and the Eli Young Band are among acts scheduled to perform. The 4×4 and off-road crowd has an affinity for Keith from his starring roles in Ford truck commercials and his penchant for driving Ford trucks.
Lost Highway tickets went on sale last Friday, March 20. In its Southern California locations and on its Facebook page, 4 Wheel Parts will feature ticket giveaways to promote the festival. Additionally, 4 Wheel Parts will be among vendors displaying and retailing aftermarket parts and accessories for trucks, Jeeps and 4x4s.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road products like wheels, tires, lift kits and 4×4 accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS RENEWS LUCAS OIL OFF ROAD RACING SERIES PARTNERSHIP
For Immediate Release
Compton, California (March 17, 2015) – Today, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, announced its return as the “Official Off Road Parts Retailer” of the Lucas Oil Off Road Racing Series. The popular off-road racing organization kicks off the 2015 season March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, California.
The agreement extends the long time partnership for another year as the series continues to expand into new markets and experience increases in attendance and broadcast viewership. With 4 Wheel Parts President and CEO, Greg Adler competing behind the wheel of a 900-HP truck in the series’ marquee Pro 4 division, the company’s immersion in the sport as both competitor and sponsor truly exemplifies the 4 Wheel Parts mantra, “We Sell It. We Own It. We Live It.”
“Participation and support of off-road motorsports is a cornerstone of our marketing efforts,” said Adler in the midst of preparations for the season opener. “Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that Life is Better Off Road.”
As part of the agreement, 4 Wheel Parts will be recognized with their official designation as a series sponsor in addition to receiving title sponsorship of Round 15 when the series returns to Lake Elsinore Motorsports Park in October. This season, 4 Wheel Parts will also be distributing complimentary tickets to youth under 12 years of age in each region where the series visits throughout the year in a joint promotion with series owner Lucas Oil Products. These free youth tickets will also be made available at participating 4 Wheel Parts stores.
“Lucas Oil Products and 4 Wheel Parts share the same passion for motorsports and of course, short course off-road racing,” said Series Director, Ritchie Lewis. “This passion has fueled a tremendous partnership that we are looking forward to sharing once again this season.”
The Lucas Oil Off Road Racing Series kicks off Friday, March 20 under the lights of Lake Elsinore and continues for 18 rounds of racing visiting California, Arizona, Nevada, and for the first time, Ensenada, Mexico. The complete schedule is available at lucasoiloffroad.com.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.lucasoiloffroad.com.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS SUPPORTED BY WIENERSCHNITZEL AT 2015 LUCAS OIL OFF ROAD RACES
For Immediate Release
Compton, California (March 16, 2015) – 4 Wheel Parts, the global leader in off-road truck and Jeep aftermarket performance products, will be supported by its partnership with the world’s largest hot dog chain, Wienerschnitzel, at the 2015 Lucas Oil Off Road Races. Wienerschnitzel will serve hot dogs and chili dogs at the 4 Wheel Parts hospitality tent during select events at the Lucas Oil short course race series, deemed one of the world’s most intense off-road competitions. 4 Wheel Parts President, CEO and driver, Greg Adler, #10, will be supported by Wienerschnitzel in the Pro 4 racing division as an extension of the developing collaboration between 4 Wheel Parts parent company, Transamerican Auto Parts and Wienerschitzel.
Wienerschnitzel will be present as the season kicks off at Lake Elsinore Motorsports Park on March 21, 2015, with additional appearances in California, Utah and Nevada. To view a schedule of Wienerschnitzel’s race participation, visit: www.wienerschnitzel.com/events
“We could not be more excited about extending our partnership with Greg Adler and the 4 Wheel Parts team while supporting these extreme off-road events,” said Wienerschnitzel’s Chief Visionary Officer, J.R. Galardi. “We’re looking forward to expanding our footprint in the racing world, while serving our world-famous hot dogs to the race community!”
4 Wheel Parts Director of Marketing, Dan Mickelsen shared his enthusiasm for this new facet of the growing partnership. “The Greg Adler Motorsports program provides us with an outstanding opportunity to expand our relationship with Wienerschnitzel,” he said. “Short course off-road racing is one of the most exciting and dynamic forms of motorsports there is and we are thrilled to have our friends at Wienershtzel along with us for the ride.”
To celebrate Wienerschnitzel’s participation at the 2015 Lucas Oil Off Road Races, event ticket giveaways will be held on Wienerschnitzel’s Facebook and Instagram pages. Connect with Wienerschnitzel for your chance to win.
About Wienerschnitzel
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez LLC.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products it sells. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
For more information visit 4wheelparts.com or call toll free 877-474-4821.
TRANSAMERICAN AUTO PARTS EXPANDS SOUTHEASTERN DISTRIBUTION CENTER
For Immediate Release
Compton, California (March 1, 2015) – Today, Transamerican Auto Parts (TAP) announced the major expansion of its Jeep and truck products distribution center adjacent to its 4 Wheel Parts retail store location in Coppell, Texas.
The facility serves as the regional distribution hub for Transamerican subsidiary, 4 Wheel Parts, the global leader in off-road performance product sales and installation. It will also serve Transamerican’s Jeep and truck performance products manufacturers Pro Comp USA, Rubicon Express Suspension, LRG Rims, G2 Axle & Gear, Trail Master Suspension, Smittybilt and Poison Spyder Customs, in addition to Transamerican’s regional wholesale operations. It is one of five such facilities nationwide that also includes locations in California, Florida, Ohio and Colorado.
With this expansion, the second such addition to the Dallas area distribution center in the past eight months, the facility has now doubled in size and capacity allowing for improved regional reach and supply while significantly increasing inventory levels.
4 Wheel Parts continues to grow its retail operations which now includes new locations in Bossier City and Baton Rouge, Louisiana and Little Rock, Arkansas to bring the total number of stores to 68 across North America.
Transamerican Auto Parts Director of Distribution and Operations, Bruce Siminiak said, “The expansion of the Texas distribution center is an integral step in order to ensure the product supply chain will continue to support future growth initiatives while providing best in class regional reach and increased customer service levels.” Continuing, he said, “We are able to meet increased customer demand in the rapidly growing enthusiast market that continues to be driven by robust light truck and Jeep sales over the last few years.”
The strategic location of the expanded facility will provide retail and wholesale customers the benefit of reduced freight costs, economic delivery and in many cases next day pick-up of most products in retail stores.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 68 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.
