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TRANSAMERICAN AUTO PARTS AND BASS PRO SHOPS TO BUILD ULTIMATE SPORTSMAN TOYOTA TUNDRA AT 2016 SEMA SHOW

Oct 17, 2016   //   by admin   //   Company News  //  No Comments

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Compton, California (October 17, 2016) Transamerican Auto Parts (TAP), in conjunction with Bass Pro Shops, a leading national retailer of outdoor gear and apparel, will be building “The Ultimate Sportsman Toyota Tundra” on-site at the 2016 SEMA show in Las Vegas, Nevada. The “live” build to be featured at booth #62112 within the SEMA SCORE Baja 1000 Experience Area (located outside of the South Hall in the Silver Lot) will be one of the featured SEMA activities for Transamerican, the industry leader in the manufacturing and distribution of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center November 1-4, the SEMA Show is the premier automotive specialty products trade event in the world.

The “Ultimate Sportsman Toyota Tundra” will begin life at the show as a brand new 2016 Toyota Tundra SR5 as delivered from the factory. Over the course of the four show days, the truck will be outfitted with an array of parts and accessories from leading manufacturers in an effort led by Transamerican Manufacturing Group (TMG) Director of Engineering, Ted Moncure. Headlining the recognized list of suppliers will be an extensive inventory of products from TMG product divisions, Pro Comp and Smittybilt. Additional suppliers providing accessories to enhance the project include MagnaFlow Exhaust, Rigid Industries, All-Pro Off-Road, Bedslide, AMP Research and Yeti.

The vehicle will also receive a complete interior package in addition to a full exterior visual transformation featuring the exclusive “Urban Viper” pattern from camouflage company, TrueTimber®.

“We are thrilled to be launching this collaboration with our friends at Bass Pro Shops through this exciting build live at SEMA,” said TMG President, Sean Angues. “Over the course of the week, show attendees will be treated to the transformation of an entirely stock Tundra truck into an outdoor-ready dream vehicle showcasing our industry leading products that when completed, will be thoroughly equipped to tackle the outdoors.”

During the build process, the “Ultimate Sportsman Toyota Tundra” will be outfitted with comprehensive exterior parts and accessories including the recently released Pro Comp long travel suspension system, Smittybilt front and rear bumpers, Defender rack and rooftop tent along with a Pro Comp wheel and tire package. Interior and bed accessories the Tundra will feature include TrueTimber® seat covers, a Smittybilt Adventure Box and Yeti cooler.

Upon completion, the truck will become the centerpiece of a 2017 national campaign jointly promoted by TAP off-road retail division, 4 Wheel Parts and Bass Pro Shops where one lucky winner will have the opportunity to win the highly-modified outdoor adventure vehicle.

“Bass Pro Shops and 4 Wheel Parts customers share a common passion for outdoor adventure and the Ultimate Sportsman Tundra will be the definitive go-anywhere, do-anything vehicle,” said Luke Snyder, manager of partnership marketing and sponsorships at Bass Pro Shops. “We are excited to collaborate with Transamerican on this project and we look forward to sharing the Tundra in many of our activities and events throughout the upcoming year.”

About Transamerican Auto Parts

Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

About Bass Pro Shops®

Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today 100 retail and marine centers host 120 million people annually. The company also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors. The company has been named by Forbes as “one of America’s Best Employers.”

 

TRANSAMERICAN AUTO PARTS ANNOUNCES ACQUISITION BY POLARIS INDUSTRIES, INC.

Oct 12, 2016   //   by admin   //   Company News  //  No Comments

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Transamerican Auto Parts (“TAP”, “Transamerican” or “ the “Company”), the world’s leading manufacturer, wholesaler, retailer, and installer of aftermarket parts and accessories for trucks, Jeeps®, SUVs and four-wheel drive vehicles, has entered into an agreement to be acquired by Polaris Industries, Inc. (“Polaris”), a public company on the NYSE (PII) based in Medina, Minnesota. Polaris is a global off-road leader with popular vehicles such as RZR®, RANGER®, SPORTSMAN® and Polaris GENERAL™.

“Polaris is a terrific fit for TAP,” said Transamerican President and CEO Greg Adler. “Scott Wine, CEO of Polaris and his team share our enthusiast-based culture of ‘We Own it. We Sell it. We Live it.’ and our collective customers share a passion for the off-road.” TAP will continue to operate as it does today under the leadership of Adler and the current management team. “TAP is committed to expanding our footprint of retail, distribution and industry leading brands,” stated Adler. “Our focus will remain in the growing truck and Jeep category while adding the adjacent power sports accessory segment and other potential synergies with Polaris. The strength of Polaris will fuel TAP’s growth plans and ensure a long and successful future for all TAP employees, partners and customers.”

Jefferies acted as lead financial advisor to Transamerican. Houlihan Lokey also served as financial advisor to TAP and Sullivan & Cromwell acted as TAP’s legal advisor. BofA Merrill Lynch acted as exclusive financial advisor to Polaris, and Faegre Baker Daniels LLP acted as Polaris’ legal advisor.

About Transamerican Auto Parts

Transamerican Auto Parts is the world’s leading manufacturer, wholesaler and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four-wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Rims and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group,, please visit: transamericanautoparts.com.

About Polaris

Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales $4.7 billion. Polaris fuels the passion of riders, workers and outdoors enthusiast with our Ranger®, RZR® and Polaris GENERAL™ side-by-side off road vehicles; our SPORTSMAN® and Polaris ACE® all-terrain off-road vehicles; Victory® and Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.

TRANSAMERICAN AUTO PARTS RENEWS THE “LIFE IS BETTER OFF-ROAD™” SEMA VEHICLE BUILD AWARD

Sep 27, 2016   //   by admin   //   Company News  //  No Comments

Compton, California (Sept 26, 2016) Transamerican Auto Parts is proud to announce the 2016 renewal of the “Life is Better Off-Road™” SEMA builder award. After a tremendously successful launch last year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award has established itself as the premier industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.

“With the off-road performance aftermarket category firmly entrenched into the landscape at SEMA, the Transamerican Auto Parts “Life is Better Off-Road™” award uniquely recognizes the technical achievements and engineering advancements exclusive to the development of aftermarket products for off-road trucks, Jeeps and SUVs,” said Transamerican Auto Parts President and CEO, Greg Adler. “It’s an honor for us to recognize the individuals responsible for these incredible, off-road capable builds.”

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The Award’s inaugural winner, The CC Legend Jeep by Addictive Desert Designs, was chosen from among hundreds of submissions by the carefully selected panel of leading industry authorities at the 2015 SEMA show in a ceremony hosted by television personality and noted automotive enthusiast Rutledge Wood. This year’s panel of judges will once again represent a broad section of the off-road industry to include fabricators, journalists, industry personalities and professional off-road racers.

The award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show and will once again be judged by an elite panel of the off-road industry’s leading authorities who select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. The panel will then choose one Jeep and one truck/SUV as the two finalists to be considered for recognition as the most authentic, off-road-capable vehicle at the SEMA Show.

The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 3 at the Pro Comp/Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).

 

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In addition to the trophy itself, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, a professional photo shoot and recognition across the spectrum of Transamerican social media and digital channels. A promotional email campaign will highlight the award and winners and TAP will extend an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows and Truck & Jeep Fests. The 10 semi-finalists will also be included in the full media campaign as well as receiving ribbons in recognition of the accomplishment.

To submit your off-road SEMA display vehicle for award consideration, please visit www.transamericanautoparts.com/award.There you may complete your entry on-line or download the PDF application that may be completed and emailed to lifeisbetteroffroadaward@transamericanautoparts.com .

For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award or email questions to lifeisbetteroffroadaward@transamericanautoparts.com.

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

 

4 WHEEL PARTS UTVUNDERGROUND GARAGE TO INVADE SAND SPORTS SUPER SHOW

Sep 14, 2016   //   by admin   //   Company News  //  No Comments

4 Wheel Parts, the global leader in off-road performance product sales and service has released further details of its upcoming launch into the immensely popular UTV retail marketplace in collaboration with influential UTV Internet portal, UTVUnderground. The alliance, uniting the off-road performance products sales and distribution powerhouse with the Internet’s leading resource for UTV-related content and information, has resulted in the forthcoming introduction of 4 Wheel Parts UTVUnderground Garage – the ultimate UTV parts and accessory shopping experience. The retail marketplace will provide UTV owners enhanced safety, performance and customization with a singular destination backed by 4 Wheel Parts’ industry leading product selection, installation, customer service and nationwide distribution.

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With the official launch of the 4 Wheel Parts UTVUnderground Garage at the Sand Sports Super Show September 16-18 at the Orange County Fair and Events Center in Costa Mesa, CA, consumers will have the first opportunity to experience the comprehensive selection of UTV parts and accessories available.

The move into the UTV aftermarket is a natural fit for the off-road retailer explains 4 Wheel Parts Chief Operating Officer, Rich Botello. “The off-road landscape continues to evolve,” said Botello. “Whether they’re out on the trail, the dunes or headed out to a favorite hunting or fishing spot, UTVs provide a unique level of accessibility and affordability for consumers with all levels of off-road driving experience. We’re well positioned to service these consumers with the infrastructure we’ve built and the expertise we’ve acquired over 55 years in the off-road performance and accessory business.” This infrastructure includes 75 retail and installation locations, e-commerce and mail order services, same day pick up or next day delivery and over $125M in inventory of products for off-road enthusiasts.

Visitors to the Sand Sports Super Show will have the opportunity to visit the new 4 Wheel Parts UTVUnderground Garage display which will be overflowing with the latest products from Rigid Industries, Cagewrx, Walker Evans Racing, Cognito Motorsports, FOX SHOX, SDR Motorsports, Tensor Tires, Method Race Wheels, HCR Racing, Nelson & Nelson, MSA Wheels, EFX Tires, Sand Tires Unlimited, BFGoodrich, Factory UTV, King Shocks, PRP Seats, Simpson, K&N Engineering, Racepak, Trinity Racing, HMF, Vision-X, Gorilla Whips, PCI Communications, SSV Works, Mob Armor, Axia Alloys, Assault Industries, Grant Steering Wheels, Motor Master Powersports and more.

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The 4 Wheel Parts UTVUnderground Garage booth will also feature four newly built custom vehicles showcasing parts and accessories available through The Garage. These four unique builds represent the wide range of UTV performance and capabilities for the desert and the dunes.

“With these four custom builds we wanted to illustrate that in addition to finding the latest UTV parts and accessories via 4 Wheel Parts UTVUnderground Garage, you can also drop your UTV off and have it built without the hassle of chasing down parts and installers,” said Joey DiGiovanni, Founder and CEO of UTVUnderground.com. “We have now made it easy for UTV enthusiasts to customize their UTVs.”

The 4 Wheel Parts UTVUnderground Garage at the Sand Sports Super Show can be found inside the blue gate entrance. Don’t miss this unique opportunity to check out the custom builds and the best selection of the newest UTV parts and accessories.

4 Wheel Parts, UTVUnderground and Polaris RZR are celebrating the launch of The UTVUnderground Garage with a kickoff party at the Sand Sports Super Show booth Friday night September 16 at 6 p.m. It will include free drinks, music, merchandise giveaways and more and UTV enthusiasts are welcome to attend.

What: 4 Wheel Parts UTVUnderground Garage

Where: Sand Sports Super Show

             OC Fair and Events Center – Costa Mesa, CA

Inside by the Blue Gate Entrance

When: September 16-18

About 4 Wheel Parts: 

4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821

About UTVUnderground.com:

The world’s fastest growing all-inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV culture. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

4 WHEEL PARTS ENTERS INTO POPULAR UTV AFTERMARKET

Aug 1, 2016   //   by admin   //   Company News  //  No Comments

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Compton, California (August 1, 2016) – 4 Wheel Parts, the global leader in off-road performance product sales and service, has announced its entrance into the immensely popular and growing UTV aftermarket. In launching its foray into the emerging UTV marketplace, 4 Wheel Parts has formed a multi-tiered alliance with the influential digital portal, UTVUnderground that will include content creation, marketing collaboration and the launch of the “UTVUnderground Garage” which will provide a vital retail resource to the UTV enthusiast.

“We’re enthusiasts ourselves and we have seen firsthand the explosion of excitement surrounding the UTV market,” said Rich Botello, 4 Wheel Parts COO. “UTVUnderground is the leading destination for UTV reviews, news, information and unique content. We are excited about this multifaceted collaboration as it will provide us with an authentic platform in which to connect with the UTV enthusiast.”

With the widening popularity of UTVs as a performance platform, UTVUnderground and its online destination UTVUnderground.com has emerged as the preeminent authority in the category. Along with many first to market product reviews and significant manufacturer engagement, UTVUnderground has established itself as the leading influencer in the continually expanding UTV marketplace.

“There are millions of UTV enthusiasts looking for information and products every day and we are inundated with inquiries from people looking to purchase the products we feature on UTVUnderground.com,” said Joey DiGiovanni, founder and CEO of UTVUnderground.

4 Wheel Parts sales and distribution of UTV performance parts and accessories will provide consumers the opportunity to shop by phone, in-store and online with the same convenience and dependability truck and Jeep owners have come to rely on for decades. Retail sales and installations of UTV products will be first introduced to select Southern California, Nevada and Arizona 4 Wheel Parts locations as all 75 stores nationwide will subsequently be retrofitted with UTV focused displays and in-store inventory.

“In addition to numerous customers inquiring about UTV products, many of our suppliers are adding UTV parts and accessories to their existing lineups. Having over 55 years of experience servicing the off-road enthusiast, it is a natural fit for 4 Wheel Parts to expand into this category,” added Botello.

“This partnership with 4 Wheel Parts allows us to complete the circle and sell directly to customers with a combination of 4 Wheel Parts brick and mortar retail infrastructure and a significant online presence. Our goal will be to create an exceptional retail experience. After all, we are selling this exciting lifestyle,” said DiGiovanni.

Spearheaded by motorsports content powerhouse Mad Media, the creators of the Polaris XP1K viral video series franchise that has collected over 24 million views, UTVUnderground and 4 Wheel Parts will be collaborating on an aggressive marketing program designed to introduce UTV enthusiasts to 4 Wheel Parts and UTVUnderground Garage through unique, compelling content.

“We have a proven history of creating some of the most engaging content in the off-road and UTV industry,” said Mad Media CEO, Matt Martelli. “We will be launching an aggressive content plan that includes a television package, online video and photography as well as editorial content. It’s a new way to entertain, inform and sell to UTV enthusiasts along with mainstream consumers. We are just barely scratching the surface in the UTV aftermarket. This partnership with 4 Wheel Parts will radically evolve mainstream UTV retail targeting,” concluded Martelli.

UTV enthusiasts will have their first opportunity to see elements of this partnership at the official unveiling of the 4 Wheel Parts/UTVUnderground Garage on Friday, September 16th at the Sand Sports Expo in Costa Mesa, Ca. Visitors to the massive 4 Wheel Parts/UTVUnderground Garage display at the show will have an opportunity to check out several insane UTV builds, purchase accessories from some of the best brands in the industry and enter to win a brand new 2016 Polaris RZR 1000.

About 4 Wheel Parts: 

4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821

About UTVUnderground.com:

The world’s fastest growing all-inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV culture. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

About Mad Media

Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series. Owner of The Mint 400 off-road race and UTV World Championship off-road race, Mad Media has pioneered marketing campaigns integrating events with print, online, social media, TV content and merchandise to create fully integrated brand experiences.

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