WINNERS NAMED IN BFGOODRICH® TIRES OUTSTANDING TRAILS PROGRAM, PRESENTED BY 4 WHEEL PARTS
4 Wheel Parts, the global leader in off-road performance product sales and installation, in collaboration with BFGoodrich® Tires, has announced the winners of the 2015 Outstanding Trails program. Nominated for uniqueness, terrain type and enthusiast following, four trails and their associated clubs were selected for this year’s honor, presented by 4 Wheel Parts. The United Four Wheel Drive Associations, Blue Ribbon Coalition and Off Road Business Association also partnered with BFGoodrich® Tires to conduct the program.
The 2015 winning programs are:
- Applegate-Lassen Wagon Trail, Nev., High Rock Trekkers
- Bald Mountain OHV Trails, Sierra National Forest, Calif., Clovis Independent 4 Wheelers
- Barrett Lake Trail, El Dorado National Forest, Calif., Hi-Landers 4WDC
- Black Bear Pass, Silverton, Colo., Creeper Jeepers Gang of Durango
BFGoodrich® Tires builds truck tires for any adventure, including those that take drivers off their daily roadways. Through its Outstanding Trails program that promotes sustainable and responsible off-road driving, BFGoodrich Tires once again will award grants of $4,000 each to these qualified and passionate off-road clubs in North America. These clubs will use their grants to continue their efforts that preserve and protect their hometown trails.
“BFGoodrich Tires stands shoulder-to-shoulder with enthusiast off-road communities in seeking to preserve and protect responsible off-road activities,” said Duane Thomas, brand communications manager for BFGoodrich Tires. “The Outstanding Trails program promotes getting out and challenging the four-wheel drive culture to prove they are driver enough to explore their world. After receiving more than 150 nominations, we are proud to recognize and reward these four clubs and their efforts to enhance their trails.”
As Outstanding Trails celebrates its 10th year, BFGoodrich selected 4 Wheel Parts as presenting sponsor of this year’s program. 4 Wheel Parts helped promote the program and provided a critical outreach extension to four-wheel-drive clubs across North America. The program also is conducted in collaboration with United Four Wheel Drive Associations (UFWDA), Blue Ribbon Coalition and the Off Road Business Association (ORBA).
“4 Wheel Parts is proud to join BFGoodrich Tires as an Official Partner of the Outstanding Trails Program,” said 4 Wheel Parts President and CEO, Greg Adler. “We are pleased to share in this opportunity to recognize the passionate members of some of North America’s prominent off-road clubs for their commitment to the preservation of these significant trails.”
To date, Outstanding Trails has awarded grants to 36 off-road trails nominated by 35 local clubs throughout North America. The program has provided more than $140,000 in grants in support of these trail conservation efforts.
About BFGoodrich Tires
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter at @BFGoodrichTires.
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 72 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
4 WHEEL PARTS NATIONAL STORE RENOVATION INITIATIVE CONTINUES
For Immediate Release
Compton, California (July 16, 2015) – Transamerican Auto Parts (TAP) retail subsidiary, 4 Wheel Parts, the global leader in off-road performance product sales and installation, will hold multiple Grand Reopening events this Saturday, July 18 in Houston, Texas and Las Vegas, Nevada, as 4 Wheel Parts continues its national store renovation initiative.
The reopening celebrations will feature vehicles and premium aftermarket products on display, exclusive discounts, and hourly giveaways while attendees have the opportunity to win prizes including $500 shopping sprees at each location. Both Houston retail stores have received major renovations while the Las Vegas store was completely relocated before receiving the signature look that has become the standard for renovated 4 Wheel Parts stores. All three locations are now ready to re-join the ever-growing lineup of 70 4 Wheel Parts stores throughout North America.
“It’s exciting to be launching three events simultaneously in Houston and Las Vegas,” said 4 Wheel Parts Director of Retail Operations, Sam Cervantes. “With live radio broadcasts on-site, live bands at the Houston location and great food for everyone, there is an electric atmosphere at the stores. We have put a great deal of hard work and investment into these locations and now this is a fantastic opportunity for people to come on down, check out the stores and pick something up for their truck or Jeep. ”The free, family-friendly events offer plenty of activities for off-road enthusiasts including product displays from the industry’s leading manufacturers including MHT Wheels, Fab Fours, N-Fab and Skyjacker Suspension. ASE-certified technicians will be onsite performing installations with exclusive pricing on select parts purchased at the Grand Reopenings.
In conjunction with the Las Vegas retail store celebration, attendees will have the unique opportunity to watch the 4 Wheel Parts’ Ironman 4 Competition, featuring the top off-road industry technicians as they compete head-to-head in multiple challenges.
“This is the fourth year of 4 Wheel Parts’ Ironman Competition and the competition gets better and more intense each year,” said Mark Allen, 4 Wheel Parts Director of Service Operations. “Over the last few months we have narrowed the competitors from 300 down to just six of the best technicians in the off-road industry. Now they’re going to compete in a Jeep build-off that will include bumpers, suspension lift and tires and wheels to determine who the best 4 Wheel Parts technician really is.”
Having recently doubled the size and capacity of its distribution center in Coppell, Texas, 4 Wheel Parts’ parent company Transamerican Auto Parts (TAP), has also recently unveiled plans to open a new warehouse distribution center in the Pacific Northwest as part of its expansion initiative. The 75,000 sq. ft. Post Falls, Idaho location will increase supply and inventory levels at retail stores in western Canada and the Pacific Northwest while the two newly re-opened Texas locations will continue to be served by TAP’s Coppell distribution center.
What: 4 Wheel Parts Grand Reopening Celebrations
When: Saturday, July 18 from 9 a.m. – 5 p.m.
Locations:
13820 Westheimer Rd.
Houston, TX 77077
281-556-6444
1410 S. Loop West
Houston, TX 77054
713-797-9503
3901 W. Russell Rd
Las Vegas, NV 89118
702-871-1717
About 4 Wheel Parts 4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 70 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts like tires, wheels, ARB bumpers and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS CONTINUES NATIONAL EXPANSION AND RETAIL SHOWROOM RENOVATIONS
For Immediate Release
Compton, California (June 10, 2015) – Transamerican Auto Parts (TAP) subsidiary, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, is advancing an aggressive expansion strategy with the grand opening of their newest location this Saturday, June 13, in Baton Rouge, Louisiana in addition to the simultaneous grand reopenings of their retail showrooms in Denver and Westminster, Colorado that same day.
Joining its neighboring Bossier City location in Louisiana, the Baton Rouge 4 Wheel Parts store expands the company’s total to 69 retail locations in North America, while bringing 4×4, truck, Jeep and SUV owners in the region access to the industries’ top brands presented within 4 Wheel Parts interactive retail store model.
Following the same interactive model, the renovated Denver and Westminster stores in Colorado have been redesigned to feature state-of-the-art showrooms and installation facilities as the newest locations to receive the company’s progressive updates.
“4 Wheel Parts is committed to providing our customers with the best in class customer experience and service to complement our exceptional selection of products,” said Sam Cervantes, the company’s Director of Retail Operations. “As we continue to open new locations such as Baton Rouge and introduce our industry leading store remodels throughout each of our existing locations, customers will have the opportunity to enjoy an experiential shopping environment that is unparalleled in the off-road vehicle performance and aftermarket.”
In addition to this new location in Baton Rouge, the company recently expanded its operations north of the border with stores in both Langley, BC and Edmonton, AB. Earlier this year, 4 Wheel Parts announced the doubling in size and capacity of its distribution center in Coppell, TX, significantly increasing available inventory and servicing wholesale and retail customers in the Southeastern U.S.
Additional objectives for 2015 include a new distribution center to serve the Pacific Northwest and Western Canada slated to open in September and several more new stores as 4 Wheel Parts’ continued growth initiatives reaffirm its position as North America’s only coast to coast retailer catering to the off-road, 4×4, Jeep SUV and Truck performance aftermarket.
“Our customers love to get outside with their 4x4s and get dirty. We take pride in bringing our stores into new regions where we can fill this need for accessible, affordable products for their trucks, Jeeps and SUVs at a lower cost and with more choices and deliver this to them faster than ever before,” said Cervantes.
Grand Opening and Reopening events at all stores are free and family-friendly, providing attendees the opportunity to view the latest truck and Jeep products from popular manufacturers in a setting designed for enthusiasts. ASE-certified technicians are available to perform installs on parts and accessories purchased.
The Baton Rouge Grand Opening Celebration will take place from 9 a.m. to 5 p.m. Saturday, June 13 at the newly-opened Baton Rouge, LA store at 10625 Airline Highway Service Road. For more information, call the store at (225)293-2910 or email [email protected].
The Grand Reopening Events at 4 Wheel Parts’ Denver and Westminster locations are this Saturday June 13 from 9 a.m. to 5 p.m. The Denver store is at 12655 E. 42nd Ave. Suite 1, Denver, CO 80239, Phone 303-341-5337 and Westminster is at 7001 Federal Blvd., Westminster, CO 80030, Phone 303-430-9300.
About 4 Wheel Parts: 4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts like tires and wheels, suspension systems and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS NEW LANGLEY, BC STORE CELEBRATES GRAND OPENING
For Immediate Release
Compton, California (April 23, 2015) – 4 Wheel Parts, the global leader in off-road performance product sales and installation, is celebrating the grand opening of its new Canadian store in Langley, BC with a special event. This Saturday, April 25, off-road enthusiasts will descend upon the brand new location for installation specials, hourly prize drawings, giveaways and tours of the state-of-the-art service bay. This newly opened Langley location joins the fleet of 69 4 Wheel Parts stores serving the 4×4 community across North America.
Transamerican Auto Parts (TAP) is rapidly expanding its retail operations throughout the United States and Canada. Recently, TAP expanded its distribution center in Coppell, Texas to extend its regional reach in the southern United States and satisfy the high customer demand for off-road parts and accessories. The company’s Canadian growth initiative now numbers a total of seven 4 Wheel Parts locations in Alberta, Burlington, Calgary, Fredericton, Langley, Montreal and Red Deer.
“The Langley, BC store has been open a week and so far the response has been great,” said Brad Gilbert, Regional Manager for Western Canada. “People walk through the doors and their eyes grow wide. It’s a harder core 4×4 crowd here in Langley and the new store design has been very well-received.”
4 Wheel Parts store showrooms are being updated with state-of-the-art interactive displays and increased inventory onsite including suspension systems and truck wheels. New locations are providing local off-road fans a first time look at the future of the off-roading industry.
The Langley opening celebration this Saturday is a free, family-friendly occasion that will happen from 9 a.m. to 5 p.m. Popular manufacturers like ARB 4×4 Accessories, KC HiLiTES and Poison Spyder Customs will have their products there for off-road enthusiasts to receive an up close look at the latest innovations. Installation deals from ASE-certified 4 Wheel Parts onsite technicians will be offered for many of the products offered at the grand opening.
About 4 Wheel Parts Canada
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 7 locations in Edmonton, Montreal, Calgary, Burlington, Fredericton, Red Deer and Langley, and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining Canada’s largest inventory of all-terrain tires, off-road wheels and winches, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS TO SPONSOR LOST HIGHWAY MOTORCYCLE SHOW & CONCERT
For Immediate Release
Compton, California (March 26, 2015) – 4 Wheel Parts, the global leader in truck and Jeep aftermarket and performance products and installation, is partnering with promoter SGE Entertainment to sponsor the Lost Highway Motorcycle Show & Concert. Parent company Transamerican Auto Parts (TAP) has finalized an agreement with SGE Entertainment that names its subsidiary 4 Wheel Parts as one of the official sponsors of the May 30 festival.
Held at the San Manuel Amphitheater in Glen Helen, California, Lost Highway features stunt performances, motorcycle builders, parts, accessories and gear vendors along with a music concert presenting a lineup of rock and country acts. Renowned, retired X Games motorcycle racer and owner of Las Vegas-based Hart & Huntington Tattoo Co., Carey Hart will also appear at the festival.
This partnership continues TAP’s initiative to extend its reach into segments beyond aftermarket parts and accessories. Having a presence in the rapidly growing motorcycle enthusiast market enhances the 4 Wheel Parts brand and demonstrates the company’s dedication to advancement and growth. “We’re excited to join forces with SGE to bring 4 Wheel Parts into the motorcycle community,” says Dan Mickelsen, 4 Wheel Parts Director of Marketing. “4 Wheel Parts is ingrained in the Southern California culture and lifestyle and this event is the perfect opportunity for us to engage with fans, enthusiasts and music lovers alike.”
Recognized as Southern California’s largest motorcycle show and concert, the Lost Highway Motorcycle Show & Concert is estimated to bring in a crowd of tens of thousands of music fans and enthusiasts of everything motorcycle and automotive to the San Manuel Amphitheater. Country singer-songwriter Toby Keith will headline the show and the Reverend Horton Heat, Social Distortion and the Eli Young Band are among acts scheduled to perform. The 4×4 and off-road crowd has an affinity for Keith from his starring roles in Ford truck commercials and his penchant for driving Ford trucks.
Lost Highway tickets went on sale last Friday, March 20. In its Southern California locations and on its Facebook page, 4 Wheel Parts will feature ticket giveaways to promote the festival. Additionally, 4 Wheel Parts will be among vendors displaying and retailing aftermarket parts and accessories for trucks, Jeeps and 4x4s.
Transamerican Auto Parts. We Sell It. We Own It. We Live It.
For more information about Transamerican Auto Parts, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road products like wheels, tires, lift kits and 4×4 accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
Visit them at 4wheelparts.com or call toll-free 877-474-4821.
