Browsing articles tagged with "4 wheel parts | Transamerican Auto Parts"
Compton, California (February 28, 2017) Global leader in off-road performance product sales and installation, 4 Wheel Parts, is among the sponsors of the Mint 400 held March 1-5 at the Nevada state line, with multiple activities scheduled in Las Vegas. In addition to leading the vehicle procession down the famed Las Vegas Strip, 4 Wheel Parts President and CEO Greg Adler will compete in the “The Great American Off-Road Race” on Saturday, March 4.
The annual Polaris RZR Mint 400 presented by BFGoodrich Tires began in 1968 with six classes and today it boasts over 20 as it attracts the sport’s elite from around the country. Team 4 Wheel Parts driver Greg Adler returns to the iconic event in his #201 4400 Class Jeep after completing the King of the Hammers Race earlier in the month.
The event also marks the fifth straight year 4 Wheel Parts participates as a sponsor of the Mint 400 Vehicle Parade featuring race vehicles in a procession down the Strip on Wednesday, March 1. Powered by ODDYSSEY Battery, the 10-mile parade will give off-road enthusiasts an up close look at over 350 of the world’s most rugged off-road vehicles before they compete.
“The Mint 400 has a rich history dating back to the origins of off-road racing in the wide open Nevada desert,” said Greg Adler, President and CEO of 4 Wheel Parts. “Kicking off the festivities with 4 Wheel Parts Vehicle Parade presented by ODDYSSEY Battery with all that horsepower roaring down the Strip is quite a sight for fans. When you combine that with contingency and activities right in the heart of downtown on Fremont Street, it’s developed into so much more than an off-road race. We’re proud to share in the continued legacy of this storied event.”
Thursday, March 2 at 11 a.m., time trials sponsored by Method Race Wheels will commence and teams competing in the Pit Crew Challenge will have a chance at 7:30 that night to qualify and compete in the single elimination contest. The Limited Race gets underway at 6 a.m. Saturday, March 4, with the Unlimited class race beginning at 12:30 p.m.
The Mint 400 began in 1968 and after a 20-year hiatus, the legendary race resumed in Las Vegas in 2008. The 400-mile battle pits the world’s premier off-road racers against each other. Among the stars who have competed in past races are actors Patrick Dempsey and James Garner and celebrated off-road champions Mickey Thompson and Walker Evans.
Greg Adler Motorsports is Supported by:
4 Wheel Parts · BFGoodrich Tires · ODYSSEY Battery · MagnaFlow Exhaust · AMP Research / AVS · LUND · Rigid Industries · G2 Axle & Gear · Bushwacker · Makita Industrial Power Tools · Impact Racing · MasterCraft Safety · FOX Racing Shox · K&N Filters · FiberwerX · AAM
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 77 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
Transamerican Auto Parts (“TAP”, “Transamerican” or “ the “Company”), the world’s leading manufacturer, wholesaler, retailer, and installer of aftermarket parts and accessories for trucks, Jeeps®, SUVs and four-wheel drive vehicles, has entered into an agreement to be acquired by Polaris Industries, Inc. (“Polaris”), a public company on the NYSE (PII) based in Medina, Minnesota. Polaris is a global off-road leader with popular vehicles such as RZR®, RANGER®, SPORTSMAN® and Polaris GENERAL™.
“Polaris is a terrific fit for TAP,” said Transamerican President and CEO Greg Adler. “Scott Wine, CEO of Polaris and his team share our enthusiast-based culture of ‘We Own it. We Sell it. We Live it.’ and our collective customers share a passion for the off-road.” TAP will continue to operate as it does today under the leadership of Adler and the current management team. “TAP is committed to expanding our footprint of retail, distribution and industry leading brands,” stated Adler. “Our focus will remain in the growing truck and Jeep category while adding the adjacent power sports accessory segment and other potential synergies with Polaris. The strength of Polaris will fuel TAP’s growth plans and ensure a long and successful future for all TAP employees, partners and customers.”
Jefferies acted as lead financial advisor to Transamerican. Houlihan Lokey also served as financial advisor to TAP and Sullivan & Cromwell acted as TAP’s legal advisor. BofA Merrill Lynch acted as exclusive financial advisor to Polaris, and Faegre Baker Daniels LLP acted as Polaris’ legal advisor.
About Transamerican Auto Parts
Transamerican Auto Parts is the world’s leading manufacturer, wholesaler and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four-wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Rims and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group,, please visit: transamericanautoparts.com.
About Polaris
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales $4.7 billion. Polaris fuels the passion of riders, workers and outdoors enthusiast with our Ranger®, RZR® and Polaris GENERAL™ side-by-side off road vehicles; our SPORTSMAN® and Polaris ACE® all-terrain off-road vehicles; Victory® and Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.
Compton, California (August 1, 2016) – 4 Wheel Parts, the global leader in off-road performance product sales and service, has announced its entrance into the immensely popular and growing UTV aftermarket. In launching its foray into the emerging UTV marketplace, 4 Wheel Parts has formed a multi-tiered alliance with the influential digital portal, UTVUnderground that will include content creation, marketing collaboration and the launch of the “UTVUnderground Garage” which will provide a vital retail resource to the UTV enthusiast.
“We’re enthusiasts ourselves and we have seen firsthand the explosion of excitement surrounding the UTV market,” said Rich Botello, 4 Wheel Parts COO. “UTVUnderground is the leading destination for UTV reviews, news, information and unique content. We are excited about this multifaceted collaboration as it will provide us with an authentic platform in which to connect with the UTV enthusiast.”
With the widening popularity of UTVs as a performance platform, UTVUnderground and its online destination UTVUnderground.com has emerged as the preeminent authority in the category. Along with many first to market product reviews and significant manufacturer engagement, UTVUnderground has established itself as the leading influencer in the continually expanding UTV marketplace.
“There are millions of UTV enthusiasts looking for information and products every day and we are inundated with inquiries from people looking to purchase the products we feature on UTVUnderground.com,” said Joey DiGiovanni, founder and CEO of UTVUnderground.
4 Wheel Parts sales and distribution of UTV performance parts and accessories will provide consumers the opportunity to shop by phone, in-store and online with the same convenience and dependability truck and Jeep owners have come to rely on for decades. Retail sales and installations of UTV products will be first introduced to select Southern California, Nevada and Arizona 4 Wheel Parts locations as all 75 stores nationwide will subsequently be retrofitted with UTV focused displays and in-store inventory.
“In addition to numerous customers inquiring about UTV products, many of our suppliers are adding UTV parts and accessories to their existing lineups. Having over 55 years of experience servicing the off-road enthusiast, it is a natural fit for 4 Wheel Parts to expand into this category,” added Botello.
“This partnership with 4 Wheel Parts allows us to complete the circle and sell directly to customers with a combination of 4 Wheel Parts brick and mortar retail infrastructure and a significant online presence. Our goal will be to create an exceptional retail experience. After all, we are selling this exciting lifestyle,” said DiGiovanni.
Spearheaded by motorsports content powerhouse Mad Media, the creators of the Polaris XP1K viral video series franchise that has collected over 24 million views, UTVUnderground and 4 Wheel Parts will be collaborating on an aggressive marketing program designed to introduce UTV enthusiasts to 4 Wheel Parts and UTVUnderground Garage through unique, compelling content.
“We have a proven history of creating some of the most engaging content in the off-road and UTV industry,” said Mad Media CEO, Matt Martelli. “We will be launching an aggressive content plan that includes a television package, online video and photography as well as editorial content. It’s a new way to entertain, inform and sell to UTV enthusiasts along with mainstream consumers. We are just barely scratching the surface in the UTV aftermarket. This partnership with 4 Wheel Parts will radically evolve mainstream UTV retail targeting,” concluded Martelli.
UTV enthusiasts will have their first opportunity to see elements of this partnership at the official unveiling of the 4 Wheel Parts/UTVUnderground Garage on Friday, September 16th at the Sand Sports Expo in Costa Mesa, Ca. Visitors to the massive 4 Wheel Parts/UTVUnderground Garage display at the show will have an opportunity to check out several insane UTV builds, purchase accessories from some of the best brands in the industry and enter to win a brand new 2016 Polaris RZR 1000.
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
About UTVUnderground.com:
The world’s fastest growing all-inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV culture. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series. Owner of The Mint 400 off-road race and UTV World Championship off-road race, Mad Media has pioneered marketing campaigns integrating events with print, online, social media, TV content and merchandise to create fully integrated brand experiences.
Compton, California (July 15, 2016) – This Saturday, July 16, 4 Wheel Parts will hold the grand opening celebration for its newest retail store in Richmond, Virginia. The official opening of this 75th retail location represents a new milestone for the global leader in off-road performance product sales and installation. With the company in the midst of an aggressive North American expansion, the event comes on the heels of recent grand openings in Jacksonville, Florida and Langley, BC, Canada.
“We’re truly humbled by the growth that we’ve experienced in recent years,” said 4 Wheel Parts President and CEO, Greg Adler. “Through the support of tremendous communities and, of course, passionate off-road enthusiasts, we are proud to reach this milestone with the opening of our newest 4 Wheel Parts store in Richmond, Virginia. This company began with a catalog at the kitchen table and for us to now be opening this 75th store is exceedingly rewarding.”
Led by Brandon Holmberg, who has been tapped to manage the new location, 4 Wheel Parts Richmond will be opening its doors to customers on Saturday morning to an immaculate, state-of-the-art showroom featuring installation facilities outfitted with cutting-edge equipment and the industry’s most advanced diagnostic tools.
“This is a very special store and opening the 75th 4 Wheel Parts location is an incredible opportunity for us here in Richmond,” said Holmberg, an industry veteran. “It’s a wonderful community to be a part of and whether someone is a hardcore off-roader or a truck, Jeep or SUV owner seeking accessories for their daily driver, we look forward to providing expert advice and the largest selection of parts and accessories in the business.”
Saturday, guests will be treated to a family-friendly, atmosphere with the special opportunity to discover products from many leading manufacturers while participating in activities that include live remote radio broadcasts, hourly giveaways, vendor and vehicle displays along with complimentary Southern BBQ.
“We’re thrilled to be joined by our friends from the RVA Rock Crawlers along with the Virginia 4 Wheel Drive Association as we showcase our new store,” added Holmberg.
The free gathering will offer discounted grand opening specials on a spectrum of products while onsite, ASE-certified technicians will provide installation discounts on select parts.
What: 4 Wheel Parts – Richmond, Virginia Grand Opening Celebration
When: Saturday, July 16 from 9 a.m. – 5 p.m.
Location: 4 Wheel Parts – Richmond, Virginia
8400 Midlothian Turnpike, Suite B
Richmond VA 23235
804-272-1216
Free Admission
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 Wheel Parts, the global leader in off-road performance product sales and installation, has signed an agreement to be an Official Partner for the 2016 SCORE World Desert Championship. The agreement allows 4 Wheel Parts retail operations and their associated product divisions and social media platforms to be part of shared SCORE race and custom content video programs for viewing in retail show rooms.
“Off-Road racing is steeped in the DNA of 4 Wheel Parts and with the advance of SCORE International’s multiple content channels this is an exciting partnership for our brand,” said 4 Wheel Parts President and CEO, Greg Adler. “We look forward to utilizing this platform to join not only the thousands of passionate desert racing fans, but to develop a stronger connection to the teams and support crews who are the backbone of the sport.”
“We are excited to add another powerful brand to the growing list of our SCORE family of sponsor partners,” said SCORE Sales and Marketing Director Jim Ryan. “4 Wheel Parts and their large and expanding retail operations and customer base will enhance the already strong marketing and promotional assets that SCORE has now developed.”
Per the agreement, SCORE International race promotions as well as continuing SCORE SEMA Baja 1000 Qualifier ticket allocation promotions will be available exclusively at the Las Vegas 4 Wheel Parts location.
“Together, our two companies can increase the exposure level of the SCORE World Desert Championship series to our global fan base,” added Ryan. “Further, it will provide 4 Wheel Parts increased exposure for all their brands to SCORE’s industry leading connections to the Off-Road Motorsports and performance global enthusiast base.”
The announcement comes just prior to the 48th anniversary of the SCORE Baja 500 held June 1-5. Over 250 entries are expected at the start line for the 477.52-mile loop race course that starts and finishes in Ensenada, Mexico. The green flag on Saturday (June 4) will drop first for the motorcycles and quads at 5:30 a.m. and at approximately 10 a.m. for the cars, trucks and UTVs. There is a 21-hour time limit in the elapsed-time race to become an official finisher.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits and Jeep accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
