4 Wheel Parts Supports 2011 Tread Lightly! Charity Auction on eBay
4 Wheel Parts has donated parts in support of the the 4th Annual Tread Lightly! Charity Auction on eBay. Tread Lightly!, a nonprofit organization, strives to protect access to outdoor recreation areas through education, stewardship, and restoration projects. Between November 1 and November 11, 2011, Tread Lightly! auctioned off more than 150 products that were donated to the cause by 4 Wheel Parts and other companies in the off-road industry. Auction proceeds will fund Tread Lightly’s 2012 initiatives to protect outdoor recreation access.
“We’ve just developed some remarkable new campaigns, tools and programs to help protect outdoor recreation access, and we hope to implement these initiatives fully in 2012,” said Tread Lightly!’s executive director Lori McCullough. “Money raised from this auction is key to helping us save access and curtail closures.”
For more information on Tread Lightly! initiatives, visit www.treadlightly.org.
4 Wheel Parts To Host 4-Wheeling Event in Texas over Labor Day Weekend
Off-road enthusiasts in Texas are invited to join 4 Wheel Parts for a Labor Day celebration and customer appreciation event at Hidden Falls Adventure Park in Marble Falls. The event begins September 3 and runs through September 5. Throughout the weekend, attendees will have access to the park’s 200 miles of off-road driving trails. Camping sites are available for those who want to stay all weekend.
Scheduled activities include a women-only driving competition, silent auction, free barbecue dinner, scavenger hunt, and a presentation on Wheelers for the Wounded, a group that organizes outdoor activities for wounded military personnel. Two custom lifted Jeeps will also be on display, courtesy of Northwest Jeep in Houston.
Hidden Falls Adventure Park is located at 7030 East FM 1431 in Marble Falls. Registration is not required to attend, but enthusiasts are encouraged to sign up on the event Facebook page. For more information, visit or call a 4 Wheel Parts store in Austin, Houston, or San Antonio. Find a 4 Wheel Parts store.
Truck & Jeep Fest Arrives in Orlando on August 20, 2011
Truck & Jeep Fest, a successful off-road show organized by Transamerican Auto Parts, will complete its 2011 tour in Orlando, Fla., on August 20-21, 2011 at the Orlando Orange County Center. Truck & Jeep Fest draws thousands of off-road enthusiasts looking to explore vehicles on display and take advantage of factory-direct pricing offered by the industry’s most popular manufacturers.
Admission to Truck & Jeep Fest is free. The doors open at 10am on Saturday, August 20, and at 11am on Sunday, August 21. The event closes at 4pm on both days.
Truck & Jeep Fest features manufacturer exhibits, custom trucks and Jeeps, product demonstrations, flash sales, product giveaways, and off-road-themed activities. Manufacturers regularly in attendance include BFGoodrich, K&N, KMC Wheels, MagnaFlow, and WARN. While event-exclusive product discounts are a big draw, attendees also appreciate the opportunity to ask manufacturer representatives for product advice and insight.
In 2011, Truck & Jeep Fest was held in San Mateo, Calif.; Honolulu, Hawaii; Puyallup, Wash.; Dallas, Texas; Houston, Texas; Atlanta, Ga.; Denver, Colo.; and Ontario, Calif. For more information about the event, visit the Truck & Jeep Fest page at 4WheelParts.com.
Transamerican Auto Parts Purchases Rubicon Express
Transamerican Auto Parts has purchased Rubicon Express, an innovative off-road suspension manufacturer with a loyal following among Jeep owners.
Transamerican President and CEO Greg Adler explains, “This acquisition is a perfect fit for Transamerican.” He continues, “Jeep enthusiasts have come to know Rubicon Express as the ultimate system for their vehicles. Our 4Wheel Parts stores and our 4Wheel Drive Hardware business serve these enthusiasts, and the Rubicon brand will strengthen this core segment. Our 25 years of experience in suspension manufacturing at Pro Comp will help in the integration of the Rubicon business.”
The Rubicon Express transaction was announced in May, 2011, and Transamerican quickly began honoring warranty requests. In August, 2011, Rubicon Express products and replacement parts were re-launched to the marketplace. Transamerican is working closely with the Rubicon team to maintain the same manufacturing processes and to protect the integrity and quality of the Rubicon Express brand.
Rubicon Express was established in the 1990s by Jeep owners who set out to make tougher, better performing suspension parts for extreme off-road applications. Trail-tested Rubicon Express products are now recognized within the off-road community for their quality, durability, and performance.
Happy 50th Birthday, 4 Wheel Parts
In 2011, 4 Wheel Parts/Transamerican Auto Parts (TAP) celebrates its 50th year in business. Only a select few companies in the off-road industry have five decades of experience behind them. We know we couldn’t have done it without you, our loyal customer — and we want to say thanks by giving away two custom Jeeps! Our lucky customers can enter for a chance to win either a completely restored, vintage 1960′s Jeep CJ-5 or one-of-a kind 2011 Jeep Wrangler JK, outfitted with special-edition products from our favorite 4×4 manufacturers.
Visit Team4WheelParts.com to enter for your chance to win a custom Jeep!
