TAP Takes Home Five New Product Awards at 2012 SEMA
Transamerican Auto Parts received a total of five 2012 SEMA Show awards for new products offered by its Smittybilt and G2 brands. The company garnered Global Media Awards for four different products and a Popular Mechanics Best Car Tech Editor’s Choice Award. Thousands of inspiring new car and truck products were showcased at the Las Vegas 3,600 sq. foot exhibit during the weeklong event.
“It shows that our brands are leading the way with innovative products that set the standard for others,” says Mark Mathews, Marketing Manager for TAP’s house brands. TAP was awarded SEMA’s Global Media Award for three Smittybilt products: the XRC Rock Sliders w/step, the M1 Universal Truck Tie Down System, and the M1 Bumper for the Toyota FJ Cruiser. Popular Mechanics’ Best Car Tech Editor’s Choice award went to the M1 Universal Truck Tie Down System. The G2 Core 44 Axle Assembly was also recognized for excellence by winning a Global Media Award.
Attendees saw TAP display 50+ new auto parts and truck accessories at the October-November 2012 SEMA Show and the company debuted its new brand LRG Rims. SEMA also featured enthusiasts lining up to meet the founder of Metal Mulisha and motorsports icon Brian Deegan, fresh off his recent win at the Pro 2 Championship in the Lucas Oil Off-Road Series.
Lift Shield Warranty Plan
4 Wheel Parts, 4Wheel Drive Hardware and Performance 4 Trucks will sell lift kits protected by a groundbreaking new warranty program developed by equipment manufacturer Pro Comp. Pro Comp’s Lift Shield plan offers supplementary protection for the powertrain of new vehicles if customers follow three basic requirements – the customer must purchase a qualifying lift kit; the customer must have that lift kit installed by a participating service center; the customer must register the lift kit purchase with Pro Comp. Lift Shield is offered free with select lift kit packages.
Lift Shield covers up to five years or 60,000 miles of a vehicle’s dealer warranty, and only covers the cost of repairs to the vehicle’s drivetrain if the dealer will not cover the costs of those repairs through the factory warranty. The warranty will cover the cost of parts and labor for repairs to the powertrain only after the dealer denies coverage of those costs under the factory warranty.
Pro Comp kits featuring the Lift Shield warranty plan are available for Ford, Dodge, Chevy, Jeep, Toyota, and Nissan vehicles. For more information about the Lift Shield warranty, and for a comprehensive list of qualifying Pro Comp lift kits, please visit ProCompUSA.com/liftshield.
4 Wheel Parts Organizes Cruise Donation Event for Colorado Wildfire Victims
In response to the devastating wildfires that were ravaging Waldo Canyon in Colorado, Sean Lockwood, assistant manager of the 4 Wheel Parts store in Westminster, Colo., created a donation drive to assist victims and evacuees. To deliver the donations, including food, water, money, and pet supplies, Lockwood then organized the Cool Rides Cruise. On June 30, dozens of cool, custom off-road vehicles packed with donations embarked on the 86-mile trip from Westminster to Colorado Springs, traversing the tough terrain.
As cruise volunteers arrived at the north end of Colorado Springs, they could see and smell the smoke from the wildfires. The caravan of custom Jeeps, Ford trucks, Chevy trucks, and SUVs, pressed on to the evacuation center. Initially, the Red Cross couldn’t accept the donated items, but Salvation Army representatives were able to take the food and water, while participants finished the delivery by taking donated pet supplies to the Colorado Springs Humane Society.
Causing more than $450 million in damage, the Waldo Fire destroyed 346 homes and took several lives. The Cool Rides Cruise event received more than 100 individual donations, and 4 Wheel Parts would like to thank everyone who donated and participated in the cruise to assist the Colorado wildfire victims.
4 Wheel Parts Hosts Truck & Jeep Fest in Atlanta
4 Wheel Parts is bringing its Truck & Jeep Fest to the Atlanta Cobb Galleria for a two-day run August 4-5. At the event, off-road enthusiasts can get tips from industry experts, see modified rigs, attend product demonstrations conducted by manufacturers, and receive factory-direct bargains for services and merchandise.
Admission to the Truck & Jeep Fest is free, and the event will take place in the Cobb Galleria’s main Exhibit Hall. At the event, giveaways will take place every hour. Attendees can find deals on off-road parts and equipment, such as Jeep and truck parts, lift kits, tonneau covers, and winches, and more than $100,000 of inventory will be on-site. Merchants will also give discounts for service and installation. Hours on August 4, will be 10 a.m. to 4 p.m. Hours on August 5 will be 11 a.m. and 4 p.m.
4 Wheel Parts conducts several Truck & Jeep Fests throughout the year on its road expo tour, with events occurring across the United States. Previous 2012 Truck & Jeep Fests have taken place in Honolulu, Hawaii; Puyallup, Wash.; Dallas, Texas; Ontario, Calif.; and Denver, Colo. The final Truck & Jeep Fest on the 2012 slate will be in Orlando, Fla.
4 Wheel Parts Opens New Location in McAllen, Texas
4 Wheel Parts opened a new retail location in McAllen, Texas. The new location opened March 26, and it stocks wheels, tires, suspension components, lift kits, and other accessories for two-, four-, and all-wheel drive vehicles.
The facility features an on-site service and installation center, where ASE-certified technicians perform various services. These services include suspension and lift kit installations, alignments, wheel and tire mounting, oil changes, and preventative maintenance. The McAllen location offers several specials, including 50% off installation services for any part purchased through July 14, 2012, at the McAllen location.
McAllen is situated in the Rio Grande Valley in the southern tip of Texas, seven miles from the U.S./Mexico border, and 70 miles from the Gulf of Mexico. For the past 20 years, McAllen’s population and economy has steadily grown, and the new store joins 10 other Texas locations. The store is managed by Jeremy O’Neal, and it’s located at 2701 West Expressway 83, between 26th and 29th streets. Store staff can be reached at 956-429-3600.
