4 WHEEL PARTS CONTINUES NATIONAL EXPANSION AND RETAIL SHOWROOM RENOVATIONS
For Immediate Release
Compton, California (June 10, 2015) – Transamerican Auto Parts (TAP) subsidiary, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, is advancing an aggressive expansion strategy with the grand opening of their newest location this Saturday, June 13, in Baton Rouge, Louisiana in addition to the simultaneous grand reopenings of their retail showrooms in Denver and Westminster, Colorado that same day.
Joining its neighboring Bossier City location in Louisiana, the Baton Rouge 4 Wheel Parts store expands the company’s total to 69 retail locations in North America, while bringing 4×4, truck, Jeep and SUV owners in the region access to the industries’ top brands presented within 4 Wheel Parts interactive retail store model.
Following the same interactive model, the renovated Denver and Westminster stores in Colorado have been redesigned to feature state-of-the-art showrooms and installation facilities as the newest locations to receive the company’s progressive updates.
“4 Wheel Parts is committed to providing our customers with the best in class customer experience and service to complement our exceptional selection of products,” said Sam Cervantes, the company’s Director of Retail Operations. “As we continue to open new locations such as Baton Rouge and introduce our industry leading store remodels throughout each of our existing locations, customers will have the opportunity to enjoy an experiential shopping environment that is unparalleled in the off-road vehicle performance and aftermarket.”
In addition to this new location in Baton Rouge, the company recently expanded its operations north of the border with stores in both Langley, BC and Edmonton, AB. Earlier this year, 4 Wheel Parts announced the doubling in size and capacity of its distribution center in Coppell, TX, significantly increasing available inventory and servicing wholesale and retail customers in the Southeastern U.S.
Additional objectives for 2015 include a new distribution center to serve the Pacific Northwest and Western Canada slated to open in September and several more new stores as 4 Wheel Parts’ continued growth initiatives reaffirm its position as North America’s only coast to coast retailer catering to the off-road, 4×4, Jeep SUV and Truck performance aftermarket.
“Our customers love to get outside with their 4x4s and get dirty. We take pride in bringing our stores into new regions where we can fill this need for accessible, affordable products for their trucks, Jeeps and SUVs at a lower cost and with more choices and deliver this to them faster than ever before,” said Cervantes.
Grand Opening and Reopening events at all stores are free and family-friendly, providing attendees the opportunity to view the latest truck and Jeep products from popular manufacturers in a setting designed for enthusiasts. ASE-certified technicians are available to perform installs on parts and accessories purchased.
The Baton Rouge Grand Opening Celebration will take place from 9 a.m. to 5 p.m. Saturday, June 13 at the newly-opened Baton Rouge, LA store at 10625 Airline Highway Service Road. For more information, call the store at (225)293-2910 or email [email protected].
The Grand Reopening Events at 4 Wheel Parts’ Denver and Westminster locations are this Saturday June 13 from 9 a.m. to 5 p.m. The Denver store is at 12655 E. 42nd Ave. Suite 1, Denver, CO 80239, Phone 303-341-5337 and Westminster is at 7001 Federal Blvd., Westminster, CO 80030, Phone 303-430-9300.
About 4 Wheel Parts: 4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts like tires and wheels, suspension systems and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
GREG ADLER STANDS ON LUCAS OIL OFF ROAD PODIUM AT LAKE ELSINORE
For Immediate Release
Compton, California (June 2, 2015) – Greg Adler withstood numerous late race challenges to capture a spot on the podium at this past weekend’s Lucas Oil Off Road Racing Series Pro4 finale at Lake Elsinore Motorsports Park. After a disappointing Saturday main event in which Adler’s charge through the field was halted by a late race mechanical issue causing him to settle for a 6th place finish, Team 4 Wheel Parts found redemption on Sunday afternoon, completing the race weekend with a hard fought third place trophy and renewed momentum as they make their climb through the Pro4 standings.
“Today was great for the team,” said Adler from the podium. “These guys work so hard to give me a fast truck and now we’re standing up here for not only them, but for everyone who supports us from the crew to our sponsors and our fans.”
As temperatures soared into the 90s, Saturday’s capacity crowd was treated to a thundering rush of high-octane fueled adrenaline at the series’ signature track in Lake Elsinore, California.
Although a strong qualifying effort found Adler on the front row of the grid for Round 5, the drop of the green flag saw the Pro4 field charge into turn one and in the ensuing chaos Adler was shuffled back into the pack of 900HP machines. Once settled into his rhythm, Adler maintained sight of the leaders as he charged his way back into contention. Now in fourth place and setting his sights on a podium finish, he found himself battling with another competitor as they soared toward the track’s signature “ski jump,” launching the two through the air and bringing them together in the process. The contact resulted in a brake issue for the #10, causing Adler to adjust his pace accordingly and bring the truck home to a 6th place result.
“We knew we had a lot of work to do after the fifth round,” commented Adler. Adding, “after the contact, we lost the brakes and you don’t have any idea how much you need them until you don’t have them. We had an issue with the transmission so we changed that out overnight as well, but we knew that going into Sunday morning we were going to have the truck sorted out.”
Once again qualifying well, Adler’s second row position on the grid put him toward the front of one of the most competitive Pro4 fields in recent memory. Holding his ground through the start, he pushed his way into third on the track as he worked to catch the leaders. With just a small handful of laps to go late in the race, a yellow flag brought the pack back together for a sprint to the finish. Although he was challenged for the spot through the final laps, Adler held his ground and brought the truck home for his best finish of the young season.
For Adler, his strongest showing of the season was a reflection of the combined efforts of the veteran team. “This is the result of hard work from an experienced group of guys who do whatever it takes to get it done,” he said. “We accomplished our goal of qualifying strong and we ran consistent laps all weekend. We were holding strong through the race and the last restart made things interesting, but we were able to put the power down and hold them off. The payoff was a solid finish to the weekend and some momentum going into Utah.”
The 18-round Lucas Oil Off Road Racing Series now heads to the picturesque Tooele Valley, just outside of Salt Lake City, Utah for Rounds 7 & 8 at Miller Motorsports Park on June 20-21. The 2015 Lucas Oil Off Road calendar includes one more visit to Lake Elsinore this season in addition to California’s Glen Helen Raceway, stops in Reno and Las Vegas Nevada and for the first time ever, Ensenada, Mexico. Follow Greg Adler Motorsports on Twitter, Instagram, Facebook and Team4WheelParts.com. Lucas Oil Off Road Racing is broadcast all season long on CBS, the CBS Sports Network and MAVTV.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of truck tires, wheels and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS TO OPEN NEW DISTRIBUTION CENTER AND STORE IN IDAHO
Compton, California (May 28 2015) – Transamerican Auto Parts has announced a major expansion with plans to open a new distribution center and retail store located in Post Falls, Idaho. The 75,000 sq. ft. warehouse distribution center will serve the Pacific Northwest and western Canada and the 10,000 sq. ft. store will service customers with off-road performance product sales and installation.
Transamerican subsidiary, 4 Wheel Parts currently has 69 stores across North America. Transamerican’s manufacturing subsidiaries include Pro Comp USA, Rubicon Express Suspension, LRG Rims, G2 Axle & Gear, Trail Master Suspension, Smittybilt and Poison Spyder Customs, in addition to its regional wholesale operations. This Pacific Northwest facility becomes the newest of six such facilities nationwide that also includes locations in California, Florida, Ohio, Colorado and Coppell, Texas.
With a total of 85,000 combined sq. ft., this expansion significantly increases distribution capacity and improves regional reach and supply with increased inventory levels.
4 Wheel Parts continues to grow its retail operations which now includes new locations in Bossier City and Baton Rouge, Louisiana and Little Rock, Arkansas to bring the total of stores to 69 across North America.
Transamerican Auto Parts Director of Distribution and Operations, Brent Goegebuer said, “The expansion of our distribution network into the Pacific Northwest is a vital component that ensures our product supply chain will continue to support continued growth enterprise.” Continuing, he said, “We are able to meet increased customer demand in the quickly growing enthusiast market that continues to be driven by strong light truck and Jeep sales over the last few years.”
The location of the facility at 4752 W. Riverbend in Post Falls, Idaho will provide retail and wholesale customers throughout the Pacific Northwest and Canada the benefit of reduced freight costs, economic delivery and in many cases next day pick-up of most products in retail stores.
Transamerican Auto Parts. We Sell It. We Own It. We Live It
For more information about Transamerican Auto Parts and Transamerican Manufacturing Group, please visit: https://transamericanautoparts.com/
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
GREG ADLER AND TEAM 4 WHEEL PARTS CHARGE INTO ULTRA4 STAMPEDE
For Immediate Release
Compton, California (May 7, 2015) – Team 4 Wheel Parts (T4WP) will be in Sacramento, California this weekend when Ultra4 action returns to the Prairie City SRVA Park May 8-9 for the MetalCloak Stampede. Greg Adler, Brent Goegebuer and Kevin Adler will take on over 100 of the country’s toughest off-road racers on a unique, two-mile course featuring technical rock crawling, high-flying jumps and high speed open racing that has become the signature of Ultra4 competition.
While Greg Adler and Goegebuer will be contesting for the Ultra4 Unlimited Class title, Kevin Adler will be competing in the stock vehicle class, pitting factory 4x4s with limited modifications on the same challenging course.
The Team’s participation in the event coincides with the expansion of 4 Wheel Parts’ corporate partnership with Ultra4 Racing which now extends beyond the support of the annual King of the Hammers event and includes sponsorship of the yearlong series. King of the Hammers, the organization’s marquee event, witnessed record crowds and this weekend’s race, the second of the season, is expected to attract a large audience to the spectator-friendly venue.
As President and CEO of 4 Wheel Parts, in addition to being a competitor in the series, Greg Adler has experienced firsthand the growth of Ultra4 Racing. “The unique racing environment is a natural fit for 4 Wheel Parts,” said Adler. “Ultra4 Racing is the ultimate test of both driver and racecar. You’re constantly faced with obstacles and challenges that you don’t get in any other form of racing. It’s been exciting to participate in the progression of the sport, the venues and the fan base. The team is onboard for the entire season this year and we’re committed to step up our game both on the track and with our presence at the events.”
With thousands of spectators anticipated to descend upon Prairie City for this exciting weekend in Sacramento, the MetalCloak Stampede is expected to be one of the largest regional Ultra4 events ever.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of BFGoodrich tires, wheels and lift kits, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS LAUNCHES FIRST EVER CANADIAN TRUCK & JEEP FEST IN EDMONTON
For Immediate Release
Compton, California (April 29, 2015) – For the first time ever, North America’s only touring off-road show and exposition is coming to Canada when 4 Wheel Parts brings Truck & Jeep Fest to Edmonton’s EXPO Centre on May 2-3. While reinforcing its position as the global leader in truck, Jeep and 4×4 performance product sales and installation, 4 Wheel Parts’ unique Truck & Jeep Fest event complements the corporation’s seven Canadian retail locations which now include the recently opened store in Langley, BC, bringing the total number of stores across North America to 69.
Edmonton Truck & Jeep Fest’s distinctive interactive experience allows visitors the opportunity to engage with leading industry experts and vendor representatives who are on-site providing product demonstrations and the latest in truck, Jeep and 4×4 technology. The free event spreads across 100,000 sq.ft. of the EXPO Centre, is open to the public and features the off-road industry’s most innovative custom trucks and Jeeps alongside displays from North America’s leading off-road performance aftermarket manufacturers. Visitors will be treated to hourly promotional pricing and giveaways while poring over $500,000 in inventory at factory-direct prices.
4 Wheel Parts Director of Canadian Operations, Terry Harvey, expressed his enthusiasm for 4 Wheel Parts’ most recent expansion into Canada as well as for what is to become an annual event in Edmonton. “We’re pleased to be providing a more extensive product offering, expert advice and a complete retail experience to off-road enthusiasts here in Canada,” he said. “Now, after visiting SEMA (Specialty Equipment Market Association Show) each of the last 25 years in Las Vegas, Nevada, it’s exciting to provide an opportunity for our customers to have access to many of the same manufacturers and cutting edge products that comprise the 4 Wheel Parts merchandise lineup in this extraordinary setting here in Edmonton.”
This event is the fourth stop on the Truck & Jeep Fest tour which also visits San Mateo, California; Honolulu, Hawaii; Puyallup, Washington; Dallas, Texas; Ontario, California; Denver, Colorado; Orlando, Florida and Columbiana, Ohio throughout the yearlong schedule.
4 Wheel Parts Truck & Jeep Fest hours on Saturday, May 2 are from 10 a.m. to 4 p.m. and on Sunday Truck & Jeep Fest is open to the public from 11 a.m. to 4 p.m. Expert ASE-certified technicians will also be on-site to provide professional advice as well as install and service event purchases at a discounted rate.
“Attendees are going to be impressed with the wide range of available products and exceptional pricing offered during this event,” concluded Harvey.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, ARB bumpers and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
