4 WHEEL PARTS SPONSORING AND COMPETING IN 2017 MINT 400 OFF-ROAD RACE
Compton, California (February 28, 2017) Global leader in off-road performance product sales and installation, 4 Wheel Parts, is among the sponsors of the Mint 400 held March 1-5 at the Nevada state line, with multiple activities scheduled in Las Vegas. In addition to leading the vehicle procession down the famed Las Vegas Strip, 4 Wheel Parts President and CEO Greg Adler will compete in the “The Great American Off-Road Race” on Saturday, March 4.
The annual Polaris RZR Mint 400 presented by BFGoodrich Tires began in 1968 with six classes and today it boasts over 20 as it attracts the sport’s elite from around the country. Team 4 Wheel Parts driver Greg Adler returns to the iconic event in his #201 4400 Class Jeep after completing the King of the Hammers Race earlier in the month.
The event also marks the fifth straight year 4 Wheel Parts participates as a sponsor of the Mint 400 Vehicle Parade featuring race vehicles in a procession down the Strip on Wednesday, March 1. Powered by ODDYSSEY Battery, the 10-mile parade will give off-road enthusiasts an up close look at over 350 of the world’s most rugged off-road vehicles before they compete.
“The Mint 400 has a rich history dating back to the origins of off-road racing in the wide open Nevada desert,” said Greg Adler, President and CEO of 4 Wheel Parts. “Kicking off the festivities with 4 Wheel Parts Vehicle Parade presented by ODDYSSEY Battery with all that horsepower roaring down the Strip is quite a sight for fans. When you combine that with contingency and activities right in the heart of downtown on Fremont Street, it’s developed into so much more than an off-road race. We’re proud to share in the continued legacy of this storied event.”
Thursday, March 2 at 11 a.m., time trials sponsored by Method Race Wheels will commence and teams competing in the Pit Crew Challenge will have a chance at 7:30 that night to qualify and compete in the single elimination contest. The Limited Race gets underway at 6 a.m. Saturday, March 4, with the Unlimited class race beginning at 12:30 p.m.
The Mint 400 began in 1968 and after a 20-year hiatus, the legendary race resumed in Las Vegas in 2008. The 400-mile battle pits the world’s premier off-road racers against each other. Among the stars who have competed in past races are actors Patrick Dempsey and James Garner and celebrated off-road champions Mickey Thompson and Walker Evans.
Greg Adler Motorsports is Supported by:
4 Wheel Parts · BFGoodrich Tires · ODYSSEY Battery · MagnaFlow Exhaust · AMP Research / AVS · LUND · Rigid Industries · G2 Axle & Gear · Bushwacker · Makita Industrial Power Tools · Impact Racing · MasterCraft Safety · FOX Racing Shox · K&N Filters · FiberwerX · AAM
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 77 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
GREG ADLER AND TEAM 4 WHEEL CONQUER KING OF THE HAMMERS
Compton, California (February 15, 2017) – 4 Wheel Parts President and CEO, Greg Adler, stepped out from behind his desk and into the driver’s seat to take his #210 Ultra4 Jeep to the finish line of what is widely considered the world’s most challenging single day off-road race – The 2017 King of the Hammers – this past weekend. The annual off-road pilgrimage drew tens of thousands of enthusiasts to the Johnson Valley Lake bed to race, cheer on competitors and celebrate off-road culture and lifestyle during the weeklong festivities.
For Adler, his focus of leading the Transamerican Auto Parts significant marketing efforts throughout the week quickly shifted on Friday as he competed in the nearly 200-mile competition in which he faced a course that combined the high-speed challenges of open desert racing with technical rock crawling through canyons and over boulders in seemingly unpassable conditions. With the race’s opening miles covering an extensive desert portion of the course, he enlisted desert racing icon and multi-time winner of the Baja 1000, Rob MacCachren, to share duties behind the wheel and while MacCachren lived up to his reputation as one of the fastest men on four wheels in the dirt, the team faced its initial challenge of the day as the #210 approached the first serious rock obstacle.
“We got off to a strong start with Rob Mac tearing through the field and putting us to a top five position, but a fitting broke inside the fuel cell and stopped the car at race mile 60,” said Adler. “The team got the situation fixed and we were up and running, but by then we were almost three hours off the pace. At that point, we decided to shift into finish mode and make sure we brought it home to the finish line.”
Now on the move, MacCachren found a pace that would set the tone for the day as he found the race pace with his meticulous driving style and expertise.
“We learned a lot from Rob throughout the week,” said Adler. “Of course, he’s fast and can drive anything, but he has an incredible attention to detail. He’s taking on this challenge with the same painstaking approach he takes to everything he races. It’s been a tremendous experience pre-running and racing with him.”
At about the halfway point in the race, Adler began his stint behind the wheel and immediately began attacking the signature trails that have become an iconic feature of the event. As he made short work of Backdoor, Sledgehammer, Jackhammer and Chocolate Thunder, he headed toward the final and most challenging obstacles that stood in the way between him and the finish line. In those closing few hours, Adler was able to work his way through the final set of challenges before he made the last turn toward home, finishing with a time of eleven hours and twenty seven minutes. Of the 122 Ultra4 vehicles to take the start that morning, he was one of just 50 official finishers in this year’s edition of the epic race with a final position of 31st.
“This certainly wasn’t where we wanted to be in the final standings today,” said Adler. But in a race like this, where the odds are stacked against you, to finish is a great accomplishment for this team.”
For Team 4 Wheel Parts, the result capped a week that saw Greg Adler’s brother, Kevin bring home his #4830 Legends Class Car to the finish line in the prior day’s Smittybilt Every Man Challenge. Kevin Adler was also one of 50 cars to complete the race among a crowded field of 133 vehicles.
“What a week,” said Greg Adler. “I couldn’t be more proud of my brother, Kevin. We brought home two cars and had a great time racing together and that’s what being out here is all about.”
Follow Greg Adler Motorsports on Twitter, Instagram, Facebook and Team4WheelParts.com.
Greg Adler Motorsports is Supported by:
4 Wheel Parts · BFGoodrich Tires · ODYSSEY Battery · MagnaFlow Exhaust · AMP Research / AVS · Lund · Red Kap · Daystar Products · G2 Axle & Gear · Bushwacker · Makita Industrial Power Tools · MasterCraft Safety · Fox Racing Shox · K&N Filters · Fiberwerx · GoPro · AAM
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 78 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
