4 WHEEL PARTS CONTINUES NATIONAL EXPANSION AND RETAIL SHOWROOM RENOVATIONS
For Immediate Release
Compton, California (June 10, 2015) – Transamerican Auto Parts (TAP) subsidiary, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, is advancing an aggressive expansion strategy with the grand opening of their newest location this Saturday, June 13, in Baton Rouge, Louisiana in addition to the simultaneous grand reopenings of their retail showrooms in Denver and Westminster, Colorado that same day.
Joining its neighboring Bossier City location in Louisiana, the Baton Rouge 4 Wheel Parts store expands the company’s total to 69 retail locations in North America, while bringing 4×4, truck, Jeep and SUV owners in the region access to the industries’ top brands presented within 4 Wheel Parts interactive retail store model.
Following the same interactive model, the renovated Denver and Westminster stores in Colorado have been redesigned to feature state-of-the-art showrooms and installation facilities as the newest locations to receive the company’s progressive updates.
“4 Wheel Parts is committed to providing our customers with the best in class customer experience and service to complement our exceptional selection of products,” said Sam Cervantes, the company’s Director of Retail Operations. “As we continue to open new locations such as Baton Rouge and introduce our industry leading store remodels throughout each of our existing locations, customers will have the opportunity to enjoy an experiential shopping environment that is unparalleled in the off-road vehicle performance and aftermarket.”
In addition to this new location in Baton Rouge, the company recently expanded its operations north of the border with stores in both Langley, BC and Edmonton, AB. Earlier this year, 4 Wheel Parts announced the doubling in size and capacity of its distribution center in Coppell, TX, significantly increasing available inventory and servicing wholesale and retail customers in the Southeastern U.S.
Additional objectives for 2015 include a new distribution center to serve the Pacific Northwest and Western Canada slated to open in September and several more new stores as 4 Wheel Parts’ continued growth initiatives reaffirm its position as North America’s only coast to coast retailer catering to the off-road, 4×4, Jeep SUV and Truck performance aftermarket.
“Our customers love to get outside with their 4x4s and get dirty. We take pride in bringing our stores into new regions where we can fill this need for accessible, affordable products for their trucks, Jeeps and SUVs at a lower cost and with more choices and deliver this to them faster than ever before,” said Cervantes.
Grand Opening and Reopening events at all stores are free and family-friendly, providing attendees the opportunity to view the latest truck and Jeep products from popular manufacturers in a setting designed for enthusiasts. ASE-certified technicians are available to perform installs on parts and accessories purchased.
The Baton Rouge Grand Opening Celebration will take place from 9 a.m. to 5 p.m. Saturday, June 13 at the newly-opened Baton Rouge, LA store at 10625 Airline Highway Service Road. For more information, call the store at (225)293-2910 or email [email protected].
The Grand Reopening Events at 4 Wheel Parts’ Denver and Westminster locations are this Saturday June 13 from 9 a.m. to 5 p.m. The Denver store is at 12655 E. 42nd Ave. Suite 1, Denver, CO 80239, Phone 303-341-5337 and Westminster is at 7001 Federal Blvd., Westminster, CO 80030, Phone 303-430-9300.
About 4 Wheel Parts: 4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts like tires and wheels, suspension systems and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
GREG ADLER STANDS ON LUCAS OIL OFF ROAD PODIUM AT LAKE ELSINORE
For Immediate Release
Compton, California (June 2, 2015) – Greg Adler withstood numerous late race challenges to capture a spot on the podium at this past weekend’s Lucas Oil Off Road Racing Series Pro4 finale at Lake Elsinore Motorsports Park. After a disappointing Saturday main event in which Adler’s charge through the field was halted by a late race mechanical issue causing him to settle for a 6th place finish, Team 4 Wheel Parts found redemption on Sunday afternoon, completing the race weekend with a hard fought third place trophy and renewed momentum as they make their climb through the Pro4 standings.
“Today was great for the team,” said Adler from the podium. “These guys work so hard to give me a fast truck and now we’re standing up here for not only them, but for everyone who supports us from the crew to our sponsors and our fans.”
As temperatures soared into the 90s, Saturday’s capacity crowd was treated to a thundering rush of high-octane fueled adrenaline at the series’ signature track in Lake Elsinore, California.
Although a strong qualifying effort found Adler on the front row of the grid for Round 5, the drop of the green flag saw the Pro4 field charge into turn one and in the ensuing chaos Adler was shuffled back into the pack of 900HP machines. Once settled into his rhythm, Adler maintained sight of the leaders as he charged his way back into contention. Now in fourth place and setting his sights on a podium finish, he found himself battling with another competitor as they soared toward the track’s signature “ski jump,” launching the two through the air and bringing them together in the process. The contact resulted in a brake issue for the #10, causing Adler to adjust his pace accordingly and bring the truck home to a 6th place result.
“We knew we had a lot of work to do after the fifth round,” commented Adler. Adding, “after the contact, we lost the brakes and you don’t have any idea how much you need them until you don’t have them. We had an issue with the transmission so we changed that out overnight as well, but we knew that going into Sunday morning we were going to have the truck sorted out.”
Once again qualifying well, Adler’s second row position on the grid put him toward the front of one of the most competitive Pro4 fields in recent memory. Holding his ground through the start, he pushed his way into third on the track as he worked to catch the leaders. With just a small handful of laps to go late in the race, a yellow flag brought the pack back together for a sprint to the finish. Although he was challenged for the spot through the final laps, Adler held his ground and brought the truck home for his best finish of the young season.
For Adler, his strongest showing of the season was a reflection of the combined efforts of the veteran team. “This is the result of hard work from an experienced group of guys who do whatever it takes to get it done,” he said. “We accomplished our goal of qualifying strong and we ran consistent laps all weekend. We were holding strong through the race and the last restart made things interesting, but we were able to put the power down and hold them off. The payoff was a solid finish to the weekend and some momentum going into Utah.”
The 18-round Lucas Oil Off Road Racing Series now heads to the picturesque Tooele Valley, just outside of Salt Lake City, Utah for Rounds 7 & 8 at Miller Motorsports Park on June 20-21. The 2015 Lucas Oil Off Road calendar includes one more visit to Lake Elsinore this season in addition to California’s Glen Helen Raceway, stops in Reno and Las Vegas Nevada and for the first time ever, Ensenada, Mexico. Follow Greg Adler Motorsports on Twitter, Instagram, Facebook and Team4WheelParts.com. Lucas Oil Off Road Racing is broadcast all season long on CBS, the CBS Sports Network and MAVTV.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of truck tires, wheels and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
