Two New 4 Wheel Parts Stores Throw Successful Grand Openings
On September 27, 4 Wheel Parts held grand opening celebrations for new stores in Edmonton, Alberta Canada and Bossier City, Louisiana. Festivities at the locations included $1,000 shopping sprees, prize drawings and exclusive onsite deals.
“These stores represent the next level of retailing for the off-road industry,” says Transamerican Auto Parts president and CEO Greg Adler. Interactive onsite displays and Google See Inside virtual tours of showrooms and service bays make the stores impressive, state-of-the art destinations for 4×4 enthusiasts.
The Bossier City, Louisiana store is located at 2001 Airline Drive, Bossier City, LA 71111. “We had a 20-foot-tall monster truck bounce house and slide for the kids, two Jeep clubs attending and a car crush,” says Terry Baker, Bossier City store manager. The Edmonton location is at 4220 99 St NW Edmonton, Alberta T6E 5B3 Canada and becomes the sixth 4 Wheel Parts store to open its doors in Canada. Both stores staged ribbon-cutting ceremonies and offered 50% off onsite installation on any one item and heavily discounted Smittybilt XRC 9500 winches.
4 Wheel Parts Joins Sponsors at Indy 4-Wheel Jamboree Nationals
4 Wheel Parts has enlisted as an Event Level Sponsor for the 33rd annual O’Reilly Auto Parts Fall 4-Wheel Jamboree Nationals. Set to happen at the Indiana State Fairgrounds in Indianapolis September 19-21, Lucas Oil’s final Nationals event of the year is expected to draw over 4,500 trucks and Jeeps.
Family activities will be on the schedule along with Monster Truck Thunder Drags, the Dick Cepek Burnout Competition, a Mickey Thompson Tough Trucks Challenge and over 50 onsite vendors. Affiliated 4Wheel Drive Hardware plans to display its Zombie Slayer Jeep so visitors can vote onsite for their favorite Tire & Wheel package to add to the Jeep. Their vote enters them for a chance to win Tires & Wheels to go on their own Jeeps.
Activities at the event will be captured on film to air on different TV channels including SPEED, ESPN 2, Spike TV, Fox Sports Network and The Outdoor Channel. Lucas Oil 2014 Nationals Jamborees were staged earlier this year in Lima, Ohio, Springfield, Illinois, and Bloomsburg, Pennsylvania.
