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GREG ADLER AND TEAM 4 WHEEL PARTS TO BATTLE FOR THE HAMMERS CROWN

Feb 2, 2018   //   by admin   //   Company News  //  No Comments

Compton, California (February 2, 2018) – In the constantly evolving world of off-road racing and recreation, the words “King of the Hammers” have come to represent an event that combines elements of the famed Burning Man gathering with the raw, unbridled, no-holds-barred horsepower of a Mad Max film – all centered around a 200-mile off-road race that will pit Greg Adler and Team 4 Wheel Parts against some of the biggest names in off-road motorsports. Piloting his Mint 400 winning Ultra4 #210 built by his co-driver, Brian Kirby, Adler will share driving duties with off-road racing icon, Rob MacCachren and together, they will attempt to tame the course while outlasting and out racing the competition in what is widely viewed as the toughest single day race in the world.

 

“We had a tremendously successful year with our Ultra4 car,” said Adler, in the midst of final preparations for the event. “We were among an elite group of finishers at Hammers last year, then we dusted off the car took on the Mint 400 and captured the win. Ending the season with a podium at the Baja 1000 was the icing on the cake. We’ve put some miles on the car and know what it’s capable of and now, we’re headed to Hammers with greater expectations of ourselves.”

Also representing Team 4 Wheel Parts in the elite Ultra4 field is company Events and Advertising Director, Brent Goegebuer. Goegebuer, a veteran competitor in his own right, completes the one-two punch in the high horse powered main event.

 

“There’s no other race in the world that combines the high speed action of the wide open desert with the slow, technical rock crawling that Hammers puts us through,” said Goegebuer. “This course tears up equipment and the attrition rate is going to be high. We’re going to set our sights on the finish line and if everything comes together, we’re going to fight to put Team 4 Wheel Parts on the podium.”

 

For most of the year, you will find the lake bed in Southern California’s Johnson Valley, to be a quiet, desolate outpost on the edge of the Mojave Desert, attracting the occasional weekend warrior as they enjoy the peaceful serenity and various forms of off-road recreation. Most travelers, passing by on lonely Highway 247 that links the Yucca Valley and Joshua Tree to Victorville are unaware that this particular lakebed hosts the largest gathering of off-road enthusiasts for a single week each February and once a year, this lake bed is transformed from a hardcore rock crawler’s paradise into the mecca of the sport as tens of thousands of spectators join off-roading’s elite competitors for the annual pilgrimage known as King of the Hammers.

 

For those tens of thousands of off-road enthusiasts, “The Lakebed is Calling” has become more than a marketing slogan, it has become the battle cry for the die-hard off-roaders throughout the Nation who have marked February 2 – 10 on their calendars as the can’t miss off-road event of the year. Once a single race combining rock crawling and desert racing is now a weeklong event comprised of five unique races held over the course of seven days. Along with his role as competitor, Adler the President and CEO of off-road retailer, 4 Wheel Parts, also leads a contingent of employees who are onsite throughout the week to support their corporate sponsorship of the event while engaging with customers and suppliers.

 

“As much more than an off-road race, KOH is a gathering of off-roaders and a celebration of everything we represent at 4 Wheel Parts,” said Adler. “Dave Cole and his team do an amazing job putting it all together and we are proud to lend our support to this incredible event. For the entire week, we have the opportunity to engage with enthusiasts, customers and suppliers in an environment that really shows off our products, while keeping our finger on the pulse of the industry.”

 

Ultimately for Adler though, King of the Hammers is about a race in which competitors are more likely to face catastrophic failure and be left behind than see the checkered flag and a race in which only an elite few have ever claimed victory.

 

“We’re ready,” said Adler. “Rob is incredibly fast in the desert and we proved last year, that together, we have the pace to be among the leaders. I’m looking forward to sharing driving duties with him and seeing where we stack up when the dust settles.”

 

Follow Greg Adler Motorsports on Twitter, Instagram, Facebook and Team4WheelParts.com.

 

Greg Adler Motorsports is Supported by:

4 Wheel Parts · BFGoodrich Tires · ODYSSEY Battery · MagnaFlow Exhaust · AMP Research / AVS · Lund · WARN · G2 Axle & Gear · Smittybilt · ARB · Bushwacker · Rubicon Express · Poison Spyder · Makita Industrial Power Tools · MasterCraft Safety · Fox Racing Shox · K&N Filters ·

 

 

About 4 Wheel Parts: 

4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 77 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821

TRANSAMERICAN AUTO PARTS HOLDS SECOND JOB FAIR IN CARLISLE, PA

Nov 4, 2017   //   by admin   //   Company News  //  No Comments

Compton, California (November 4, 2017)  Transamerican Auto Parts (TAP) is returning to Carlisle, Pennsylvania this Tuesday, Wednesday and Thursday, November 7, 8 & 9 for a three-day Job Fair at Comfort Suites in Downtown Carlisle on 10 S. Hanover St. to staff their soon-to-be-open distribution center, retail and wholesale operations facilities in Carlisle, Pennsylvania.

This major expansion of the Nation’s leader in the distribution and sales of off-road aftermarket and performance parts and accessories was announced in September and there remains a need for qualified applicants from the local area to fill the more than 70 positions required to staff the facility and corresponding retail store. The available positions at the distribution center located at 5 Logistics Drive in Carlisle, Pa. include Wholesale Sales, Quality Control Representative, Export Coordinator, Facilities Maintenance Coordinator, Material Handler, Administrative Assistant, Fleet Drivers and General Warehouse personnel. In bringing the total of Transamerican’s national distribution centers to six, once open, the Carlisle DC will provide an essential resource as the company continues to expand its wholesale, retail sales and distribution operations into the Northeast.

A 4 Wheel Parts retail store adjacent to the distribution center is scheduled to be opened in early 2018 bringing with it the need to fill multiple essential roles including Store Manager, Assistant Manager, Sales Representatives, Service Manager and shop Technicians. This Carlisle store will join the roster of what today numbers more than 84 such stores across North America.

“Our first Job Fair in September was a tremendous success in allowing us the chance to meet some wonderful applicants while speaking with them in-person about the many opportunities available with Transamerican Auto Parts,” said Transamerican Auto Parts Director of Human Resources, Randy Krzesinski. “With TAP’s aggressive expansion that has also included the recent openings of two retail locations in nearby Ohio and of course here in Carlisle, this is an important facility to our overall business plan. This is an exciting time for our company. We project opening ten more new retail stores next year – many in the Midwest and Northeast – therefore our Carlisle DC is going to be an essential part of our future growth.”

The new Carlisle distribution center promises to offer significant benefits to new and existing TAP wholesale and retail customers such as a reduction in freight costs, more attractive shipping rates and the ability to receive next- day pick-up of the majority of product categories in regional retail stores.

The three-day Job Fair will be held at the Comfort Suites in Downtown Carlisle this Tuesday – Thursday, November 7- 9. Representatives from the TAP Talent Acquisition Team will be onsite from 10 a.m. until 2 p.m. and from 4 p.m. until 8 p.m. each day to meet with applicants.

“As we near the opening of our largest facility in the region, our team is looking forward to returning to Carlisle this week to visit with qualified applicants and discuss the many career opportunities that we offer with TAP,” concluded Krzesinski.

 

Transamerican Auto Parts Job Fair

Location: Comfort Suites Downtown Carlisle
10 S Hanover St, Carlisle, PA 17013

Hours:       Tuesday, November 7 from 10 a.m. – 2 p.m. & 4 p.m. – 8 p.m.
Wednesday, November 8 from 10 a.m. – 2 p.m. & 4 p.m. – 8 p.m.

Thursday, November 9 from 10 a.m. – 2 p.m. & 4 p.m. – 8 p.m.

Refreshments Served

Validated Parking

 

 About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 84 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com

TRANSAMERICAN AUTO PARTS ANNOUNCES WINNER OF 2017 LIFE IS BETTER OFF-ROAD™ SEMA VEHICLE BUILD AWARD

Nov 2, 2017   //   by admin   //   Company News  //  No Comments

Compton, California (November 2, 2017)Today, Transamerican Auto Parts named the winner of the third-annual “Life is Better Off-Road™” SEMA vehicle competition at the 2017 SEMA automotive aftermarket industry trade show in Las Vegas, Nevada. This year’s best presented, truly off-road capable truck, Jeep or SUV on display at the show as deemed by an elite panel of off-road industry experts, is the Synergy Manufacturing’s 1971 Jeepster Commando built on a 2017 Jeep JK Unlimited chassis.

The ceremony, held at the Pro Comp/Transamerican Auto Parts SEMA Show booth, revealing the winning entry was hosted by World Famous KROQ DJ Jay “Lightning” Tilles alongside the panel of judges featuring some of the most distinguished names in off-road vehicle engineering and development, fabrication, journalism and motorsports.

“Synergy’s Jeepster Commando captures the essence of the Life is Better Off-Road Award for its on and off-road capabilities and the perfect blend of modern 4×4 technology and vintage, attention grabbing style,” said Transamerican Auto Parts President and CEO Greg Adler  “There was clearly a lot of thought, effort and skill put into this build and with so many over-the-top trucks and Jeeps on display at the show, this simple, clean, well-executed project represents exactly what this award is all about.”

According to Dave Schlossberg of Synergy Manufacturing, his team wanted to create a stock looking Jeep that remained one-hundred percent functional as an off-roader while bringing out the exquisiteness of vintage Jeep Iron. To achieve this, the team began with a 1971 Jeepster Commando that had seen better days and mated it to a brand-new Jeep JKU Chassis. With nearly 50 years separating these two Jeeps, Dave set out to keep the stock appearance and the Jeepster’s 101” wheel base while completely modifying the frame and suspension.

“We want to thank Transamerican Auto Parts for hosting this award. I want to say thank you to everyone who had a part of making this project come to life and all of the partners who came together to support this build,” said Schlossberg. “It was truly a team effort!”

The select panel of judges featured off-road icons and personalities off-road champion and vehicle builder, Casey Currie, DIY fabricator and racer Bill Caswell, fabricator and vehicle builder, Rob “Tinbender” Park, celebrated Trophy Truck developer and builder Jeff Geiser, Content Director for the Truck Trend Network Sean P. Holman and Editor and Publisher for 4 Wheel Parts’ Off-Road Adventures magazine Craig Perronne.

Entries were submitted up until just days before the SEMA Show began and semi-finalists were selected based on criteria such as off-road reliability and capability, quality of craftsmanship, real-world functionality and overall vehicle presentation. From this field, one truck/SUV and one Jeep were chosen as finalists competing to be awarded as the most authentic off-road-capable vehicle at the 2017 SEMA Show.

The Jeepster Commando will receive a professional photo shoot and a cover feature and multi-page vehicle spotlight in ORA Magazine. Additionally, the vehicle will be recognized across the spectrum of Transamerican social media and digital channels, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award. The semi-finalists will also be included in the full media campaign and receive ribbons in recognition of their accomplishment.

 

Semi-finalists for the 2017 Life is Better Off-Road Award: 

  • Daystar – CJ10 Honcho
  • The SkyJacker – 1966 Bronco
  • Fear One – 2018 Chevy Colorado
  • Hellwig Suspension Products – 2017 Ford F-350 XLT,
  • Chris Payne  – Chevy Colorado
  • Chris Payne – Prerunner Bronco
  • Doetsch Off-Road –  2017 Jeep Wrangler Unlimited Rubicon
  • IT&A Off Road Jeep Wrangler Rubicon

 

Build Specifications for the Synergy Manufacturing Jeepster Commando:

  • Motor: LQ4 mildly build with cam & heads
  • Transmission: Gearstar built 4L60E
  • Transfer Case: Atlas T-Case 4.3/1
  • Axles: Stock JK Rubicon Axles, 4.10 gears, factory e-lockers
  • Winch: Warn
  • Suspension: Synergy Stage 3, 3.0″ Lift
  • Steering: Synergy High Steer W/Fox Stabilizer
  • Drivelines: JE Reel 1350 ZCV Front & Rear
  • Auxiliary Lighting: Baja Designs
  • Audio: Full Custom Alpine with Sub, Install Drive Customs
  • Wheels: Wheel Vintiques Smoothies
  • Tires: Nitto 35/17 Ridge Grapplers

 

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™

 

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 84 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

TRANSAMERICAN AUTO PARTS ANNOUNCES HOST AND JUDGING PANEL FOR 2017 SEMA LIFE IS BETTER OFF-ROAD™AWARD

Oct 26, 2017   //   by admin   //   Company News  //  No Comments

Compton, California (October 26, 2017) Today, Transamerican Auto Parts announced the panel of expert judges who will be selecting the recipient of the 2017 “Life is Better Off-Road™” SEMA builder award in addition to naming the host for the award presentation. The highly respected group of professionals was chosen to represent a broad spectrum of the off-road industry and are noted as some of the most accomplished names in off-road vehicle engineering, development, fabrication, journalism and off-road motorsports.

Now in its third year, the “Life is Better Off-Road™” award is an annual industry prize awarded by Transamerican Auto Parts to the best-presented, truly off-road capable truck, Jeep or SUV on display at the SEMA Show in Las Vegas.

Hosting the award presentation is Los Angeles radio DJ, producer and personality Jay “Lightning” Tilles from the world famous KROQ radio station. As an icon in L.A. radio, Lightning, has cultivated a love for Trucks, Jeeps and custom automobiles since his childhood and his personal collection of vehicles is a testament to that passion. In addition to Lightning’s busy on-air schedule, he is seen at car shows across the country along with hosting events from the Lucas Off-Road Expo to SEMA.

Renowned as a true innovator, Jeff Geiser and his brother Rick have collected more off-road overall victories than all other vehicle builders combined. Together with their company, Geiser Brothers Design and Development, they have cornered the market on the elaborate, technically advanced, seven-figure Trophy Trucks designed to fly across the desert at speed. Taking over judging duties from his brother Rick, Jeff will be joining the panel for the first time, bringing many years of vehicle building expertise to the group.

Off-road racing champion and world-renowned Jeep accessory designer and manufacturer, Casey Currie, returns to the panel this year. Respected throughout the industry, Casey has spent nearly his entire life racing, building and creating innovative solutions for off-road enthusiasts. Always the competitor, Casey will be headed south of the border for the 50th annual SCORE Baja 1000 just a few short weeks after SEMA to take on this grueling point-to-point race.

Joining the panel for the first time this year is metal manipulator, veteran fabricator and pioneer in rock crawler vehicle building and racing, Rob “Bender” Park. Rob has been modifying and fabricating since his youth while learning to weld at the age of seven and has built rigs for some of the biggest names in racing, including Mike Shaffer, Pete Mazzoni and many more. His decades of fabricating and intricate knowledge of vehicle building make him a perfect addition to the judge’s panel.

Returning for his second year of judging is grassroots racer, self-taught fabrication role model, internet personality and journalist, Bill Caswell. Caswell rose to Internet fame in 2010 by purchasing a $500 used BMW on Craig’s list and competing in an FIA-sanctioned WRC event, taking a podium finish in class. This year, he returns to the legendary Baja 1000 to race his infamous Baja Pig again down the treacherous Mexican Peninsula. In between building low-budget race cars and general tomfoolery, Bill can be viewed across the internet appearing with the Hoonigans while amassing millions of views with his individualized personal flair.

Completing the expert panel are noted truck, Jeep and off-road journalists Sean P. Holman and Craig Perronne. In Holman’s role as Content Director, Truck & Off-Road Group at TEN: The Enthusiast Network, he oversees the editorial content, production and strategy for the group’s seven brands while Perronne, who has had an extensive career as an off-road journalist, is Editor and Publisher for 4 Wheel Parts’ Off-Road Adventures magazine.

The group will be selecting 10 semi-finalists from among previously submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From these contenders, one Jeep and one truck or SUV will be chosen as the two finalists vie for the designation of being named the most authentic off-road-capable vehicle at the SEMA Show.

The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 2 at the ProComp /Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).

As part of the award package, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, recognition across the spectrum of Transamerican social media and digital channels, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows and Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award. The 10 semi-finalists will also be mentioned in the full media campaign as well as receiving ribbons in recognition of their achievement.

To submit your off-road SEMA display vehicle for award consideration please visit www.transamericanautoparts.com/award.There you may complete your entry on-line or download the PDF application that may be completed and emailed to lifeisbetteroffroadaward@transamericanautoparts.com.

For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award

 

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road. ™

 

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 84 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com

4 WHEEL PARTS REVEALS NEWEST LOCATION IN COLUMBUS, OHIO

Oct 18, 2017   //   by admin   //   Company News  //  No Comments

Off-Road Retailer Opens 84th North American Location

Compton, California (October 18, 2017) 4 Wheel Parts, the global leader in off-road performance product sales and installation, is bringing the nation’s largest selection of aftermarket parts and accessories for trucks and Jeeps to Columbus, Ohio with its grand opening celebration this Saturday, October 21st. The family-friendly event, located at 4242 W. Broad St. Columbus, Ohio will feature exclusive grand opening discounts, installation specials along with multiple promotions and giveaways to coincide with the launch of 4 Wheel Parts’ newest state-of the-art showroom and service center.

“This is now our third location here in Ohio, so truck and Jeep enthusiasts in the region are definitely learning what 4 Wheel Parts is all about,” said Store Manager, Tim Vanstrom. “While we specialize in everything from complete builds, lift kits and the widest selection of off-road wheels and tires available, we are also the destination for anyone looking for accessories such as new floor mats, side steps and storage solutions for their vehicles.”

The grand opening event provides attendees their first opportunity to experience the brand-new, interactive showroom which exhibits an array of products while engaging with the team of off-road performance experts who will be providing their insight. Numerous industry-leading manufacturers such as Pro Comp, Rubicon Express, Poison Spyder, G2 Axle and Gear, MHT Wheels, Polaris, General Tire and Body Armor will be on-site displaying and demonstrating their latest products. The event will also have a live DJ and a bounce house providing entertainment for the whole family. Complementary lunch will be provided in addition to drinks from Monster Energy. Off-road enthusiasts from throughout the region are expected to join in the celebration including members of the MOJO (Mid-Ohio Jeepers Organization) Jeep Club. Up for grabs throughout the day will be 4 Wheel Parts Gift Cards, prizes from Husky Floor Mats, Pro Comp Wheels and Body Armor along with a $1000 4 Wheel Parts shopping spree and much more.

ASE-certified technicians will be on-site providing installation discounts on select products purchased in addition to exclusive one-day specials.

“I’ve been with the company at our Charlotte location for more than 10 years and I’ve never experienced anything as significant as the anticipation for this new location in Columbus,” said Vanstrom. “We have two very successful stores in Ohio, one in Cleveland and one in Cincinnati and now we have this brand new showroom and industry leading inventory selection available in the heart of Columbus. Customers can now shop with the confidence that comes with knowing that they are being offered the most comprehensive selection of products combined with industry leading service and expert advice throughout Ohio.”

 

 

 

 

 

 

 

What: 4 Wheel Parts Grand Opening Celebration
When: Saturday, October 21st – 9 a.m. – 5 p.m.
Location:  4242 W Broad St.
Columbus, Ohio 43228

 Complimentary Admission

 

About 4 Wheel Parts

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 84 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821

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