Browsing articles tagged with "easter | Transamerican Auto Parts"


Mar 29, 2015   //   by admin   //   Company News  //  No Comments



For Immediate Release

Compton, California (March 29, 2015) – This week, thousands of Jeep and off-road enthusiasts will be making their annual pilgrimage to the picturesque off-road destination of Moab, Utah and multiple subsidiaries of Transamerican Auto Parts (TAP) will be among them. TAP subsidiaries will introduce and display the most recent off-road and Jeep products and vehicles, conduct research and development as well as participate in trail runs sponsored by both 4 Wheel Parts and the Transamerican Auto Parts Wholesale Division.

Featuring some of the best off-road environment in the nation, the event, hosted by Red Rock 4-Wheelers, invites four-wheelers to challenge themselves on trails ranging from a scenic cruise to intense hardcore rock crawling that extracts the most out of man and machine. The event is enhanced by a two day Exposition at the Spanish Trail Arena where the industry’s top manufacturers, including Transamerican Manufacturing Group (TMG) brands Rubicon Express, G2 Axle & Gear, LRG Wheels, SmittyBilt, Pro Comp and TMG’s most recent acquisition, Poison Spyder Customs are showing off their newest products and incredible Jeep builds.

A significant number of TAP employees will be on-site and on the trails throughout the week to engage with enthusiasts and vendors while taking in the atmosphere of one of the nation’s most unique off-road events along the majestic slickrock trails of Moab. While making the trek to Utah from the company’s Southern California headquarters, TAP Marketing Director, Dan Mickelsen views Easter Jeep Safari as a vital event on the off-road calendar. “There is something truly unique about Moab that brings together off-roaders from all over the country,” he said. “The varied trails offer something for everyone, while each is an opportunity to join in the camaraderie and atmosphere of the event. We look forward to spending time on the trails with our customers and vendors as together we put our products to the test.”

As Moab becomes the epicenter of the off-road universe for nine days leading up to Easter, TAP is utilizing the opportunity to make two significant announcements during the week. The first announcement to be officially released on Wednesday, April 1, is the presentation of partnership between BFGoodrich Tires and 4 Wheel Parts that will make a contribution to the off-road community while expanding their combined off-road trail preservation efforts.

Thursday, TAP business unit, Dealer Services International, will be unveiling the COMMANDO Jeep Concept Vehicle designed by DSI and modeled after the Hendrick Dynamics COMMANDO Jeep featuring products from Pro Comp, Smittybilt and G2 Axle & Gear.

“It’s certainly going to be a busy week for us. Between the trails runs, expo and the exciting new Jeep Commando Concept Vehicle, we’re looking forward to a great event,” concluded Mickelsen.

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 69 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit:

About 4 Wheel Parts 

4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products we sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at or call toll-free 877-474-4821.