Compton, California (June 10, 2016) – This weekend, Ultra4 Racing and Team 4 Wheel Parts will be storming the hillsides of Southern California’s Glen Helen Raceway with the 6th edition of the 4 Wheel Parts Glen Helen Grand Prix. 4 Wheel Parts President and CEO, Greg Adler along with brother, Kevin will be among the more than 100 Ultra4 vehicles slated to take on this second event in the 2016 Ultra4 Trail-Gear Western Regional Series June 10-11.
Legendary Glen Helen Raceway has hosted a significant number of prolific two and four-wheel off-road events, but none more grueling than the hybridization of rock crawling with short course and desert racing, with competitors racing against the clock in a Grand Prix format with a $10,000 purse on the line. The closed course event conducted across the venue’s sprawling hillside landscape will provide spectators the opportunity to enjoy the event from multiple vantage points, providing them an up close and personal perspective of the same vehicles that compete annually in the King of the Hammers race. Greg Adler, a veteran of Ultra4 competition, will be campaigning a vehicle owned by Brent Goegebuer, who has been sidelined due to a violent crash at the 2016 King of the Hammers.
“This is going to be the first time I’ve had a chance to race in Brent’s car,” said Adler. “We know it’s fast and capable and against some serious competition, I think we’ll be a strong contender. I know Brent wants to be behind the wheel this weekend and I’m sure we’ll see him back at it soon. This weekend we’re going to bring the team together and give it everything we’ve got to put his car on the podium.”
As the series’ final visit to Southern California for the year, the 4 Wheel Parts Grand Prix represents a cherished opportunity for competitors to earn a coveted invitation to the marquee King of the Hammers event as well as tally valuable points toward the Nitto National Championship. For Greg Adler, his presence in the race also serves to further represent 4 Wheel Parts as the industry leader in the truck, Jeep and SUV performance aftermarket.
Kevin Adler will be pitted alongside his brother as he campaigns his Smittybilt Every Man Challenge #4602 Jeep in the Pro Comp stock class. While his limited class vehicle based on a factory Jeep JK doesn’t boast the horsepower or suspension travel of the Ultra4 cars, he will be taking on the very same course as his unlimited class brethren.
“We can prepare for every contingency, but during the course of the race there are countless challenges on the track,” said Kevin Adler. “We’re taxing the equipment beyond anything it was built for and putting every part of the vehicle to the test. It’s going to be a battle of attrition and we’re going to set our sights on being one of the last men standing when the dust settles.”
The event’s two day format features Friday afternoon qualifying sessions to determine Saturday’s preliminary starting position with racing kicking off at noon on Saturday.
Ultra4 weekend passes are available for $20. The Glen Helen facility offers no-charge dry camping for spectators with the purchase of a weekend pass. Saturday’s action packed day of racing features UTV, Legends, Stock and Modified 4-wheel drive vehicles in addition to the marquee Ultra4 division.
Please visit Ultra4racing.com for a complete listing of the weekend’s events, driver rosters and additional information about Ultra4 racing and the 4 Wheel Parts Glen Helen Grand Prix.
4 Wheel Parts Glen Helen Grand Prix
- June 10-11, 2016
- Glen Helen Raceway
- 18585 Verdemont Ranch Rd.
- San Bernardino, CA
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
Compton, California (January 11, 2016) – Multiple Transamerican Auto Parts business divisions including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Smittybilt, Pro Comp, Rubicon Express and G2 Axle & Gear. The weeklong “Ultimate Desert Race” featuring multiple classes from motorcycles to the high horse powered Unlimited Class 4400 Ultra4 cars runs from January 30 – February 6, and includes 4 Wheel Parts’ sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.
Team 4 Wheel Parts racers Greg Adler, Brent Goegebuer and Kevin Adler are all slated to compete, with Greg Adler and Goegebuer in Friday’s 4400 marquee event and Kevin Adler running in the Every Man Challenge. As an official partner, 4 Wheel Parts will have a significant retail presence with their Showroom on Wheels providing parts and services for teams in addition to the tens of thousands of off-road enthusiasts expected to descend upon the region dubbed “Hammertown.” Parts and accessories such as tires, tow straps and winches will be available on-site along with expert advice from seasoned off-roaders.
“King of the Hammers continues to provide us with one of the most unique opportunities to engage with our customers right here in our back yard in Southern California,” says Greg Adler, who along with competing in the event, serves as President and CEO of TAP. “This has become one of the largest gatherings of off-roaders in the country and while the races themselves are the highlights of the week, the open desert and spectacular trails attract countless wheelers who make the pilgrimage out to Johnson Valley each year for Hammers. We are all looking forward to the 10th anniversary of this incredible event. ”
Complementing its sponsorship of the King of the Hammers Stock Class, Pro Comp recently launched its new Tire Racing Program helmed by Kevin Adler, offering racers in various classes the opportunity to benefit from special pricing on select Pro Comp Xtreme MT2 tires. Rubicon Express is also sponsoring Modified division and for the first time, the Legends class will have a sponsor in G2 Axle & Gear.
“We are honored to have lent our support to King of the Hammers from the beginning,” says Chloe Eady, TMG Brands Marketing Manager. “We are excited for the numerous promotions we are running at the event along with the services our brands are providing such as free tire mounting from Pro Comp and drivetrain servicing provided by G2. With all of this in addition to Smittybilt’s return as the 2016 Every Man Challenge title sponsor, it’s going to be quite a week.”
The countdown to the 2016 King of the Hammers begins this Tuesday, January 12 as 4 Wheel Parts teams up with Ultra4 Racing to present the drawing for the Smittybilt Every Man at its Compton 4 Wheel Parts location.
About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps and SUVs, including off-road tires and wheels and Jeep Wrangler bumpers. Transamerican operations are comprised of 72 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.
For Immediate Release
Compton, California (August 12, 2015) – This weekend marks the 19th edition of the “Longest off-road race in the United States” and Team 4 Wheel Parts, in partnership with General Tire, will be challenging the grueling 545-mile course in the #1717 JeepSpeed XJ, with a pair of distinctive co-drivers making their off-road racing debut.
The Best in the Desert “General Tire Vegas to Reno” race will see more than 300 entries from across the country and around the world take on the Nevada desert on a punishing course as they traverse the Silver State. Among them will be 4 Wheel Parts’ salesmen, Victor Rosales Jr. from the Chula Vista location and Ronald Sims, traveling to Nevada all the way from the 4 Wheel Parts Hawaii store, who will be sharing time in the navigator’s seat courtesy of General Tire as Team 4 Wheel Parts’ Dylan Cochran pilots the #1717. Victor and Ronald stood head and shoulders above their 4 Wheel Parts peers in the sales of General Grabber tires and now they have the chance to race on those identical tires in the Best in the Desert Series’ signature event.
“It is an honor to receive the support of General Tire for this program,” said Cochran. “This is a tremendous opportunity for these guys to come out from behind the 4 Wheel Parts counter and into the grueling environment where we put our General Tires to the test.”
The Best in the Desert “General Tire Vegas to Reno” race kicks off early on Friday, August 14 in Beatty, Nevada, about 100 miles north of Las Vegas and continues to the finish line at the Nevada Event Center in Dayton, just south of Reno. In addition to the #1717 challenging in the Jeepspeed class, entrants in America’s longest off-road race include motorcycles, quads, UTVs, purpose-built buggies and trucks as well as the 7,000 lb. 600HP Trick Trucks tearing across the open desert, all vying for individual class titles as well as the overall victory.
For Rosales and Sims, the event represents their first opportunity to participate in a competitive off-road race. “This is going to be a brutal race but we’re setting our sights on a strong finish,” said Cochran. “We’re looking forward to sharing this memorable experience with Victor and Ronald.”
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 71 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
Ultra4 Racing and Team 4 Wheel Parts are returning to Southern California this weekend with the 5th annual 4 Wheel Parts Glen Helen Grand Prix. The legendary off-road facility carved into the hills of San Bernardino welcomes Greg Adler, Brent Goegebuer and the more than 100 Ultra4 cars expected to compete in this second event in the 2015 Ultra4 Trail-Gear Western Regional Series July 10-11.
Glen Helen Raceway will once again be the epicenter of off-road racing as the top competitors in Ultra4 Racing vie for a $10,000 purse while honing their skills for the 2016 King of The Hammers. The 4 Wheel Parts Grand Prix, represents the series’ final visit to Southern California for the year and while many of the competitors will be racing to earn a coveted spot in the Hammers event as well as points toward the Nitto National Championship, Adler and Goegebuer will be looking to represent the 4 Wheel Parts organization in the company’s title event. With the Glen Helen facilities’ unique hillside landscape affording onlookers the opportunity to spectate from a variety of vantage points, the grand prix style event is a favorite for racers and fans alike.
“Along with the short course off-road track, Glen Helen’s famed motocross and Enduro tracks combine to make a fun but demanding course,” said Adler. “We know we have a solid car and can run a fast pace. The challenge is going to be finding the balance between running flat out and preserving the car while battling for the lead with more than 40 cars on the track at a time.”
For Goegebuer, Glen Helen affords him the opportunity to represent 4 Wheel Parts in the company’s signature Ultra4 event while continuing to dial in his new for 2015 Ultra4 machine.
“We’re hoping we got the bugs out with the first two events of the season,” he said. “Now we’ve had the opportunity to make some adjustments to the car and we feel that we have a solid package. This should be a good test for us this weekend.”
The two day format begins with qualifying sessions on Friday afternoon to determine Saturday Morning preliminary starting position with racing kicking off at noon on Saturday.
Ultra4 weekend passes are available for $20. The Glen Helen facility offers no-charge dry camping for spectators with the purchase of a weekend pass. Saturday’s action packed day of racing features UTV, Legends, Stock and Modified 4 wheel drive vehicles in addition to the marquee Ultra4 division.
For a full schedule of events, roster of drivers and additional information about Ultra4 racing and the 4 Wheel Parts Glen Helen Grand Prix, please visit Ultra4racing.com.
4 Wheel Parts Glen Helen Grand Prix
July 10-11, 2015
Glen Helen Raceway
18585 Verdemont Ranch Rd.
San Bernardino, CA
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 70 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, WARN winches and lift kits, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
For Immediate Release
Compton, California (June 2, 2015) – Greg Adler withstood numerous late race challenges to capture a spot on the podium at this past weekend’s Lucas Oil Off Road Racing Series Pro4 finale at Lake Elsinore Motorsports Park. After a disappointing Saturday main event in which Adler’s charge through the field was halted by a late race mechanical issue causing him to settle for a 6th place finish, Team 4 Wheel Parts found redemption on Sunday afternoon, completing the race weekend with a hard fought third place trophy and renewed momentum as they make their climb through the Pro4 standings.
“Today was great for the team,” said Adler from the podium. “These guys work so hard to give me a fast truck and now we’re standing up here for not only them, but for everyone who supports us from the crew to our sponsors and our fans.”
As temperatures soared into the 90s, Saturday’s capacity crowd was treated to a thundering rush of high-octane fueled adrenaline at the series’ signature track in Lake Elsinore, California.
Although a strong qualifying effort found Adler on the front row of the grid for Round 5, the drop of the green flag saw the Pro4 field charge into turn one and in the ensuing chaos Adler was shuffled back into the pack of 900HP machines. Once settled into his rhythm, Adler maintained sight of the leaders as he charged his way back into contention. Now in fourth place and setting his sights on a podium finish, he found himself battling with another competitor as they soared toward the track’s signature “ski jump,” launching the two through the air and bringing them together in the process. The contact resulted in a brake issue for the #10, causing Adler to adjust his pace accordingly and bring the truck home to a 6th place result.
“We knew we had a lot of work to do after the fifth round,” commented Adler. Adding, “after the contact, we lost the brakes and you don’t have any idea how much you need them until you don’t have them. We had an issue with the transmission so we changed that out overnight as well, but we knew that going into Sunday morning we were going to have the truck sorted out.”
Once again qualifying well, Adler’s second row position on the grid put him toward the front of one of the most competitive Pro4 fields in recent memory. Holding his ground through the start, he pushed his way into third on the track as he worked to catch the leaders. With just a small handful of laps to go late in the race, a yellow flag brought the pack back together for a sprint to the finish. Although he was challenged for the spot through the final laps, Adler held his ground and brought the truck home for his best finish of the young season.
For Adler, his strongest showing of the season was a reflection of the combined efforts of the veteran team. “This is the result of hard work from an experienced group of guys who do whatever it takes to get it done,” he said. “We accomplished our goal of qualifying strong and we ran consistent laps all weekend. We were holding strong through the race and the last restart made things interesting, but we were able to put the power down and hold them off. The payoff was a solid finish to the weekend and some momentum going into Utah.”
The 18-round Lucas Oil Off Road Racing Series now heads to the picturesque Tooele Valley, just outside of Salt Lake City, Utah for Rounds 7 & 8 at Miller Motorsports Park on June 20-21. The 2015 Lucas Oil Off Road calendar includes one more visit to Lake Elsinore this season in addition to California’s Glen Helen Raceway, stops in Reno and Las Vegas Nevada and for the first time ever, Ensenada, Mexico. Follow Greg Adler Motorsports on Twitter, Instagram, Facebook and Team4WheelParts.com. Lucas Oil Off Road Racing is broadcast all season long on CBS, the CBS Sports Network and MAVTV.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of truck tires, wheels and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.