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TRANSAMERICAN AUTO PARTS ANNOUNCES THE “LIFE IS BETTER OFF-ROAD™” SEMA VEHICLE BUILD AWARD

Jul 8, 2015   //   by David Beran   //   Company News  //  No Comments

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For Immediate Release

Compton, California (July 8, 2015) – Transamerican Auto Parts is proud to introduce the “Life is Better Off-Road™” SEMA builder award. Launching this year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award is an annual industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.

This award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show and will be judged by an elite panel of industry experts. As the off-road performance category continues to grow in popularity at the annual event, the Transamerican Auto Parts “Life is Better Off-Road™” award will recognize the unique technological achievements and engineering advancements specific to the development of aftermarket products for off-road trucks, Jeeps and SUVs.

“It is an honor for us to have an opportunity to recognize the builders, fabricators and manufactures who are the driving force behind the impressive growth of the off-road industry with this award,” said Transamerican Auto Parts President and CEO, Greg Adler. “There are so many incredible builds on display at the SEMA Show each year, and we’re proud to now be able to distinguish the vehicles that truly represent the best of what off-roading is all about.”

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The panel of judges, representing a cross-section of the off-road industry will include fabricators, journalists industry personalities and professional off-road racers. They will select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From those contenders, one Jeep and one truck / SUV will be chosen as the two finalists to vie for the prestigious designation of being named the most authentic off-road-capable vehicle at the show.

The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 5th at the ProComp / Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).

In addition to the award itself, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, a professional photo shoot, recognition across the spectrum of Transamerican social media and digital channels, a promotional email campaign highlighting the award and winners, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with benefitting by the extensive partner media coverage of the award. The 10 semi-finalists will also be included in the full media campaign as well as receiving ribbons in recognition of the accomplishment.

To submit your off-road SEMA display vehicle for award consideration please visit www.transamericanautoparts.com/award. There you may complete your entry on-line or download the PDF application that may be completed and emailed to lifeisbetteroffroadaward@transamericanautoparts.com .

For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award or email questions to lifeisbetteroffroadaward@transamericanautoparts.com.

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Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road. ™

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 70 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com