For Immediate Release
Compton, California (March 17, 2015) – Today, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, announced its return as the “Official Off Road Parts Retailer” of the Lucas Oil Off Road Racing Series. The popular off-road racing organization kicks off the 2015 season March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, California.
The agreement extends the long time partnership for another year as the series continues to expand into new markets and experience increases in attendance and broadcast viewership. With 4 Wheel Parts President and CEO, Greg Adler competing behind the wheel of a 900-HP truck in the series’ marquee Pro 4 division, the company’s immersion in the sport as both competitor and sponsor truly exemplifies the 4 Wheel Parts mantra, “We Sell It. We Own It. We Live It.”
“Participation and support of off-road motorsports is a cornerstone of our marketing efforts,” said Adler in the midst of preparations for the season opener. “Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that Life is Better Off Road.”
As part of the agreement, 4 Wheel Parts will be recognized with their official designation as a series sponsor in addition to receiving title sponsorship of Round 15 when the series returns to Lake Elsinore Motorsports Park in October. This season, 4 Wheel Parts will also be distributing complimentary tickets to youth under 12 years of age in each region where the series visits throughout the year in a joint promotion with series owner Lucas Oil Products. These free youth tickets will also be made available at participating 4 Wheel Parts stores.
“Lucas Oil Products and 4 Wheel Parts share the same passion for motorsports and of course, short course off-road racing,” said Series Director, Ritchie Lewis. “This passion has fueled a tremendous partnership that we are looking forward to sharing once again this season.”
The Lucas Oil Off Road Racing Series kicks off Friday, March 20 under the lights of Lake Elsinore and continues for 18 rounds of racing visiting California, Arizona, Nevada, and for the first time, Ensenada, Mexico. The complete schedule is available at lucasoiloffroad.com.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.lucasoiloffroad.com.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.
For Immediate Release
Compton, California (March 16, 2015) – 4 Wheel Parts, the global leader in off-road truck and Jeep aftermarket performance products, will be supported by its partnership with the world’s largest hot dog chain, Wienerschnitzel, at the 2015 Lucas Oil Off Road Races. Wienerschnitzel will serve hot dogs and chili dogs at the 4 Wheel Parts hospitality tent during select events at the Lucas Oil short course race series, deemed one of the world’s most intense off-road competitions. 4 Wheel Parts President, CEO and driver, Greg Adler, #10, will be supported by Wienerschnitzel in the Pro 4 racing division as an extension of the developing collaboration between 4 Wheel Parts parent company, Transamerican Auto Parts and Wienerschitzel.
Wienerschnitzel will be present as the season kicks off at Lake Elsinore Motorsports Park on March 21, 2015, with additional appearances in California, Utah and Nevada. To view a schedule of Wienerschnitzel’s race participation, visit: www.wienerschnitzel.com/events
“We could not be more excited about extending our partnership with Greg Adler and the 4 Wheel Parts team while supporting these extreme off-road events,” said Wienerschnitzel’s Chief Visionary Officer, J.R. Galardi. “We’re looking forward to expanding our footprint in the racing world, while serving our world-famous hot dogs to the race community!”
4 Wheel Parts Director of Marketing, Dan Mickelsen shared his enthusiasm for this new facet of the growing partnership. “The Greg Adler Motorsports program provides us with an outstanding opportunity to expand our relationship with Wienerschnitzel,” he said. “Short course off-road racing is one of the most exciting and dynamic forms of motorsports there is and we are thrilled to have our friends at Wienershtzel along with us for the ride.”
To celebrate Wienerschnitzel’s participation at the 2015 Lucas Oil Off Road Races, event ticket giveaways will be held on Wienerschnitzel’s Facebook and Instagram pages. Connect with Wienerschnitzel for your chance to win.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez LLC.
About 4 Wheel Parts
4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products it sells. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™.
For more information visit 4wheelparts.com or call toll free 877-474-4821.
4 Wheel Parts has enlisted as an Event Level Sponsor for the 33rd annual O’Reilly Auto Parts Fall 4-Wheel Jamboree Nationals. Set to happen at the Indiana State Fairgrounds in Indianapolis September 19-21, Lucas Oil’s final Nationals event of the year is expected to draw over 4,500 trucks and Jeeps.
Family activities will be on the schedule along with Monster Truck Thunder Drags, the Dick Cepek Burnout Competition, a Mickey Thompson Tough Trucks Challenge and over 50 onsite vendors. Affiliated 4Wheel Drive Hardware plans to display its Zombie Slayer Jeep so visitors can vote onsite for their favorite Tire & Wheel package to add to the Jeep. Their vote enters them for a chance to win Tires & Wheels to go on their own Jeeps.
Activities at the event will be captured on film to air on different TV channels including SPEED, ESPN 2, Spike TV, Fox Sports Network and The Outdoor Channel. Lucas Oil 2014 Nationals Jamborees were staged earlier this year in Lima, Ohio, Springfield, Illinois, and Bloomsburg, Pennsylvania.