Browsing articles tagged with " greg adler"

TRANSAMERICAN AUTO PARTS ANNOUNCES ACQUISITION BY POLARIS INDUSTRIES, INC.

Oct 12, 2016   //   by David Beran   //   Company News  //  No Comments

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Transamerican Auto Parts (“TAP”, “Transamerican” or “ the “Company”), the world’s leading manufacturer, wholesaler, retailer, and installer of aftermarket parts and accessories for trucks, Jeeps®, SUVs and four-wheel drive vehicles, has entered into an agreement to be acquired by Polaris Industries, Inc. (“Polaris”), a public company on the NYSE (PII) based in Medina, Minnesota. Polaris is a global off-road leader with popular vehicles such as RZR®, RANGER®, SPORTSMAN® and Polaris GENERAL™.

“Polaris is a terrific fit for TAP,” said Transamerican President and CEO Greg Adler. “Scott Wine, CEO of Polaris and his team share our enthusiast-based culture of ‘We Own it. We Sell it. We Live it.’ and our collective customers share a passion for the off-road.” TAP will continue to operate as it does today under the leadership of Adler and the current management team. “TAP is committed to expanding our footprint of retail, distribution and industry leading brands,” stated Adler. “Our focus will remain in the growing truck and Jeep category while adding the adjacent power sports accessory segment and other potential synergies with Polaris. The strength of Polaris will fuel TAP’s growth plans and ensure a long and successful future for all TAP employees, partners and customers.”

Jefferies acted as lead financial advisor to Transamerican. Houlihan Lokey also served as financial advisor to TAP and Sullivan & Cromwell acted as TAP’s legal advisor. BofA Merrill Lynch acted as exclusive financial advisor to Polaris, and Faegre Baker Daniels LLP acted as Polaris’ legal advisor.

About Transamerican Auto Parts

Transamerican Auto Parts is the world’s leading manufacturer, wholesaler and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four-wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Rims and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group,, please visit: transamericanautoparts.com.

About Polaris

Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales $4.7 billion. Polaris fuels the passion of riders, workers and outdoors enthusiast with our Ranger®, RZR® and Polaris GENERAL™ side-by-side off road vehicles; our SPORTSMAN® and Polaris ACE® all-terrain off-road vehicles; Victory® and Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.

LEGENDARY GLEN HELEN RACEWAY TO HOST 4 WHEEL PARTS ULTRA4 OFF-ROAD GRAND PRIX

Jun 10, 2016   //   by David Beran   //   Company News  //  No Comments

Compton, California (June 10, 2016) – This weekend, Ultra4 Racing and Team 4 Wheel Parts will be storming the hillsides of Southern California’s Glen Helen Raceway with the 6th edition of the 4 Wheel Parts Glen Helen Grand Prix. 4 Wheel Parts President and CEO, Greg Adler along with brother, Kevin will be among the more than 100 Ultra4 vehicles slated to take on this second event in the 2016 Ultra4 Trail-Gear Western Regional Series June 10-11.

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Legendary Glen Helen Raceway has hosted a significant number of prolific two and four-wheel off-road events, but none more grueling than the hybridization of rock crawling with short course and desert racing, with competitors racing against the clock in a Grand Prix format with a $10,000 purse on the line. The closed course event conducted across the venue’s sprawling hillside landscape will provide spectators the opportunity to enjoy the event from multiple vantage points, providing them an up close and personal perspective of the same vehicles that compete annually in the King of the Hammers race. Greg Adler, a veteran of Ultra4 competition, will be campaigning a vehicle owned by Brent Goegebuer, who has been sidelined due to a violent crash at the 2016 King of the Hammers.

“This is going to be the first time I’ve had a chance to race in Brent’s car,” said Adler. “We know it’s fast and capable and against some serious competition, I think we’ll be a strong contender. I know Brent wants to be behind the wheel this weekend and I’m sure we’ll see him back at it soon. This weekend we’re going to bring the team together and give it everything we’ve got to put his car on the podium.”

As the series’ final visit to Southern California for the year, the 4 Wheel Parts Grand Prix represents a cherished opportunity for competitors to earn a coveted invitation to the marquee King of the Hammers event as well as tally valuable points toward the Nitto National Championship. For Greg Adler, his presence in the race also serves to further represent 4 Wheel Parts as the industry leader in the truck, Jeep and SUV performance aftermarket.

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Kevin Adler will be pitted alongside his brother as he campaigns his Smittybilt Every Man Challenge #4602 Jeep in the Pro Comp stock class. While his limited class vehicle based on a factory Jeep JK doesn’t boast the horsepower or suspension travel of the Ultra4 cars, he will be taking on the very same course as his unlimited class brethren.

“We can prepare for every contingency, but during the course of the race there are countless challenges on the track,” said Kevin Adler. “We’re taxing the equipment beyond anything it was built for and putting every part of the vehicle to the test. It’s going to be a battle of attrition and we’re going to set our sights on being one of the last men standing when the dust settles.”

The event’s two day format features Friday afternoon qualifying sessions to determine Saturday’s preliminary starting position with racing kicking off at noon on Saturday.

Ultra4 weekend passes are available for $20. The Glen Helen facility offers no-charge dry camping for spectators with the purchase of a weekend pass. Saturday’s action packed day of racing features UTV, Legends, Stock and Modified 4-wheel drive vehicles in addition to the marquee Ultra4 division.

Please visit Ultra4racing.com for a complete listing of the weekend’s events, driver rosters and additional information about Ultra4 racing and the 4 Wheel Parts Glen Helen Grand Prix.

4 Wheel Parts Glen Helen Grand Prix

  •  June 10-11, 2016
  •  Glen Helen Raceway
  •  18585 Verdemont Ranch Rd.
  •  San Bernardino, CA 

About 4 Wheel Parts

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

4 WHEEL PARTS ANNOUNCES RENEWAL OF PARTNERSHIP WITH LUCAS OIL OFF ROAD RACING SERIES

Mar 14, 2016   //   by David Beran   //   Company News  //  No Comments

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Compton, California (March 14, 2016) –  4 Wheel Parts, the global leader in aftermarket performance products and accessories for 4x4s, trucks, Jeeps and SUVs, announced today the renewal of their multi-tiered partnership with Lucas Oil Products and the Lucas Oil Off Road Racing Series. The agreement is comprised of 4 Wheel Parts being named “Official Off Road Parts Retailer” of the popular short course off road racing series, the expansion of their successful “Youth Ticket Program,” along with a dynamic Lucas Oil Products marketing and promotional effort in all seventy-four North American 4 Wheel Parts retail store locations.

The pact for the longtime partners comes as 4 Wheel Parts continues an aggressive national expansion while Lucas Oil continues to solidify itself as the premier destination for grassroots motorsports with the recent launch of its signature Lucas Oil Racing TV online network.

With their 16-round season set to kick-off on March 19 in Chandler, Arizona, the Lucas Oil Off Road Racing Series has well established itself as the preeminent short course off road racing series in the nation. 4 Wheel Parts’ corporate message of “Life is Better Off-Road” is personified by President and CEO, Greg Adler as he prepares to challenge for a championship in the series’ marquee Pro 4 division.

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“4 Wheel Parts has enjoyed a long and successful affiliation with our friends at Lucas Oil,” said Adler. “We have their products on our shelves, we rely on them in our racecars and we connect with our customers through our participation in their series both as a sponsor and as a team. Our collaboration with Lucas demonstrates what can be achieved through a truly great partnership.”

This season, 4 Wheel Parts will once again partner with the series in distributing complimentary tickets to youth under 12 years of age throughout the regions where short course off-road events will be held.  The free youth tickets will also be available at participating 4 Wheel Parts stores. 4 Wheel Parts will also be bestowed the official designation as a series sponsor in addition to the being recognized as title sponsor of the year-end, season finale at Chandler’s Wild Horse Motorsports Park in October.

“We take immense pride in the fact that our connection with 4 Wheel Parts extends well beyond a traditional sponsorship,” said Jamie Devney, Team Lucas Vice President of Brand Development. “With our business to business relationship along with our joint promotional efforts complementing their engagement, 4 Wheel Parts is a valued partner. We are thrilled to be embarking on a new season with them alongside us.”

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Chandler, Arizona will welcome the Lucas Oil Off Road Racing Series for its season opener March 19-20 followed by 14 rounds of racing as the series visits California, Nevada, and Ensenada, Mexico before returning to Arizona for the season finale October 22-23. You may view the complete 2016 schedule at LucasOilOffRoad.com.

About the Lucas Oil Off Road Racing Series:

The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com.

About 4 Wheel Parts 

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 74 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

 

 

 

 

 

4 WHEEL PARTS REVVED UP FOR THE MINT 400 OFF-ROAD RACE

Mar 8, 2016   //   by David Beran   //   Company News  //  No Comments

The festivities kick off on Wednesday at 12:45 p.m. with the 4 Wheel Parts Vehicle Parade, as many of the race entrants including Adler’s Ultra4, will bring the thunder of over 75,000 horsepower down the famed Las Vegas Strip to Fremont Street. The green flag drops on the race itself on March 12 and features a field of over 350 of desert racing’s most prominent competitors.

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The Mint 400 has built a reputation for attracting thousands of enthusiasts to Las Vegas to join the hundreds of race participants, creating what has become the greatest spectacle in American off-road racing. For the drivers and teams, the weeklong event culminates in a desert battle where the attrition rate makes merely finishing the first step on the way to capturing one of the many coveted class victories.

For Greg Adler, an experienced desert and short course competitor who raced in the Mint early in his off-road career, this Mint 400 represents his return to the desert as he brings his four-wheel drive Ultra4, purpose-built machine, normally reserved for King of the Hammers duty, to the open desert environment.

“We are proud to be a part of The Mint 400 and its tradition for being a very special event for racers and fans alike,” said Adler. “Beyond our support of the weeklong activities, we are looking forward to seeing what we can do in our Ultra4 car. It’s a rough course and this car has been built to take on anything that’s thrown at it. It’s going to be a lot of fun.”

4 Wheel Parts is returning to sponsor the Mint 400 Vehicle Parade for the fourth consecutive year. The 4 Wheel Parts Vehicle Parade down the world renowned Las Vegas Strip, will showcase some of the toughest off-road vehicles on the planet with a procession spanning 10 miles. Grand Marshal and off-road legend Rod Hall will lead the immense group of racecars past the Las Vegas crowds eager to catch a glimpse of their favorites.

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Time trials will be at 11 a.m. on Thursday, March 10 and teams competing in the Mint 400’s Pit Crew Challenge sponsored by Method Race Wheels will have a chance to qualify and contend in the finals on Thursday night at 7:30 p.m. On Saturday, the Limited Race starts at 6 a.m. with the Unlimited class racing at 12:30 p.m. The Awards Brunch at the Golden Nugget Hotel is slated to happen at 11 a.m. Sunday.

About the Mint 400
The Mint 400 began in 1967 and has established itself as a classic 400-mile battle between the world’s premier off-road racers. In 1988, after the Mint Hotel was sold, the race took a 20-year sabbatical until 2008 when it was restarted. Actor/director Steve McQueen, astronaut Gordon Cooper and power boat champion Bill Muncey number among the luminaries who have competed in past races.

About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 74 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

4 WHEEL PARTS RENEWS LUCAS OIL OFF ROAD RACING SERIES PARTNERSHIP

Mar 17, 2015   //   by David Beran   //   Company News  //  No Comments

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For Immediate Release

Compton, California (March 17, 2015) – Today, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, announced its return as the “Official Off Road Parts Retailer” of the Lucas Oil Off Road Racing Series. The popular off-road racing organization kicks off the 2015 season March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, California.

The agreement extends the long time partnership for another year as the series continues to expand into new markets and experience increases in attendance and broadcast viewership. With 4 Wheel Parts President and CEO, Greg Adler competing behind the wheel of a 900-HP truck in the series’ marquee Pro 4 division, the company’s immersion in the sport as both competitor and sponsor truly exemplifies the 4 Wheel Parts mantra, “We Sell It. We Own ItWe Live It.”

“Participation and support of off-road motorsports is a cornerstone of our marketing efforts,” said Adler in the midst of preparations for the season opener. “Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that Life is Better Off Road.”

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As part of the agreement, 4 Wheel Parts will be recognized with their official designation as a series sponsor in addition to receiving title sponsorship of Round 15 when the series returns to Lake Elsinore Motorsports Park in October. This season, 4 Wheel Parts will also be distributing complimentary tickets to youth under 12 years of age in each region where the series visits throughout the year in a joint promotion with series owner Lucas Oil Products. These free youth tickets will also be made available at participating 4 Wheel Parts stores.

“Lucas Oil Products and 4 Wheel Parts share the same passion for motorsports and of course, short course off-road racing,” said Series Director, Ritchie Lewis. “This passion has fueled a tremendous partnership that we are looking forward to sharing once again this season.”

The Lucas Oil Off Road Racing Series kicks off Friday, March 20 under the lights of Lake Elsinore and continues for 18 rounds of racing visiting California, Arizona, Nevada, and for the first time, Ensenada, Mexico. The complete schedule is available at lucasoiloffroad.com.

About the Lucas Oil Off Road Racing Series:

The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.lucasoiloffroad.com.

About 4 Wheel Parts 

4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 69 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.

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