For Immediate Release
Compton, California (April 29, 2015) – For the first time ever, North America’s only touring off-road show and exposition is coming to Canada when 4 Wheel Parts brings Truck & Jeep Fest to Edmonton’s EXPO Centre on May 2-3. While reinforcing its position as the global leader in truck, Jeep and 4×4 performance product sales and installation, 4 Wheel Parts’ unique Truck & Jeep Fest event complements the corporation’s seven Canadian retail locations which now include the recently opened store in Langley, BC, bringing the total number of stores across North America to 69.
Edmonton Truck & Jeep Fest’s distinctive interactive experience allows visitors the opportunity to engage with leading industry experts and vendor representatives who are on-site providing product demonstrations and the latest in truck, Jeep and 4×4 technology. The free event spreads across 100,000 sq.ft. of the EXPO Centre, is open to the public and features the off-road industry’s most innovative custom trucks and Jeeps alongside displays from North America’s leading off-road performance aftermarket manufacturers. Visitors will be treated to hourly promotional pricing and giveaways while poring over $500,000 in inventory at factory-direct prices.
4 Wheel Parts Director of Canadian Operations, Terry Harvey, expressed his enthusiasm for 4 Wheel Parts’ most recent expansion into Canada as well as for what is to become an annual event in Edmonton. “We’re pleased to be providing a more extensive product offering, expert advice and a complete retail experience to off-road enthusiasts here in Canada,” he said. “Now, after visiting SEMA (Specialty Equipment Market Association Show) each of the last 25 years in Las Vegas, Nevada, it’s exciting to provide an opportunity for our customers to have access to many of the same manufacturers and cutting edge products that comprise the 4 Wheel Parts merchandise lineup in this extraordinary setting here in Edmonton.”
This event is the fourth stop on the Truck & Jeep Fest tour which also visits San Mateo, California; Honolulu, Hawaii; Puyallup, Washington; Dallas, Texas; Ontario, California; Denver, Colorado; Orlando, Florida and Columbiana, Ohio throughout the yearlong schedule.
4 Wheel Parts Truck & Jeep Fest hours on Saturday, May 2 are from 10 a.m. to 4 p.m. and on Sunday Truck & Jeep Fest is open to the public from 11 a.m. to 4 p.m. Expert ASE-certified technicians will also be on-site to provide professional advice as well as install and service event purchases at a discounted rate.
“Attendees are going to be impressed with the wide range of available products and exceptional pricing offered during this event,” concluded Harvey.
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, ARB bumpers and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
On September 27, 4 Wheel Parts held grand opening celebrations for new stores in Edmonton, Alberta Canada and Bossier City, Louisiana. Festivities at the locations included $1,000 shopping sprees, prize drawings and exclusive onsite deals.
“These stores represent the next level of retailing for the off-road industry,” says Transamerican Auto Parts president and CEO Greg Adler. Interactive onsite displays and Google See Inside virtual tours of showrooms and service bays make the stores impressive, state-of-the art destinations for 4×4 enthusiasts.
The Bossier City, Louisiana store is located at 2001 Airline Drive, Bossier City, LA 71111. “We had a 20-foot-tall monster truck bounce house and slide for the kids, two Jeep clubs attending and a car crush,” says Terry Baker, Bossier City store manager. The Edmonton location is at 4220 99 St NW Edmonton, Alberta T6E 5B3 Canada and becomes the sixth 4 Wheel Parts store to open its doors in Canada. Both stores staged ribbon-cutting ceremonies and offered 50% off onsite installation on any one item and heavily discounted Smittybilt XRC 9500 winches.