Compton, California (July 15, 2016) – This Saturday, July 16, 4 Wheel Parts will hold the grand opening celebration for its newest retail store in Richmond, Virginia. The official opening of this 75th retail location represents a new milestone for the global leader in off-road performance product sales and installation. With the company in the midst of an aggressive North American expansion, the event comes on the heels of recent grand openings in Jacksonville, Florida and Langley, BC, Canada.
“We’re truly humbled by the growth that we’ve experienced in recent years,” said 4 Wheel Parts President and CEO, Greg Adler. “Through the support of tremendous communities and, of course, passionate off-road enthusiasts, we are proud to reach this milestone with the opening of our newest 4 Wheel Parts store in Richmond, Virginia. This company began with a catalog at the kitchen table and for us to now be opening this 75th store is exceedingly rewarding.”
Led by Brandon Holmberg, who has been tapped to manage the new location, 4 Wheel Parts Richmond will be opening its doors to customers on Saturday morning to an immaculate, state-of-the-art showroom featuring installation facilities outfitted with cutting-edge equipment and the industry’s most advanced diagnostic tools.
“This is a very special store and opening the 75th 4 Wheel Parts location is an incredible opportunity for us here in Richmond,” said Holmberg, an industry veteran. “It’s a wonderful community to be a part of and whether someone is a hardcore off-roader or a truck, Jeep or SUV owner seeking accessories for their daily driver, we look forward to providing expert advice and the largest selection of parts and accessories in the business.”
Saturday, guests will be treated to a family-friendly, atmosphere with the special opportunity to discover products from many leading manufacturers while participating in activities that include live remote radio broadcasts, hourly giveaways, vendor and vehicle displays along with complimentary Southern BBQ.
“We’re thrilled to be joined by our friends from the RVA Rock Crawlers along with the Virginia 4 Wheel Drive Association as we showcase our new store,” added Holmberg.
The free gathering will offer discounted grand opening specials on a spectrum of products while onsite, ASE-certified technicians will provide installation discounts on select parts.
What: 4 Wheel Parts – Richmond, Virginia Grand Opening Celebration
When: Saturday, July 16 from 9 a.m. – 5 p.m.
Location: 4 Wheel Parts – Richmond, Virginia
8400 Midlothian Turnpike, Suite B
Richmond VA 23235
About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
4 WHEEL PARTS PRESIDENT & CEO GREG ADLER GOES UNDERCOVER ON “UNDERCOVER BOSS,” FRIDAY, FEB. 5 ON CBS
Compton, California (February 1, 2016) – Greg Adler, President and CEO of 4 Wheel Parts, the global leader in truck, Jeep, SUV and off-road tires, wheels, lift kits and accessories, goes undercover to meet the employees who keep the company on the right track, on UNDERCOVER BOSS, Friday, Feb. 5 (8:00-9:00 PM, ET/PT) on the CBS Television Network. During his undercover mission, Adler worked alongside employees performing a variety of jobs that represent key aspects of the company’s retail sales and distribution operations.
“4 Wheel Parts is in the midst of an aggressive national expansion and going undercover allowed me the opportunity to step out of my role as CEO and into many of the jobs that are the backbone of our company,” said Adler. “I learned a great deal about our business from the experience and as a result we have been able to enact many companywide initiatives. Most importantly, going undercover reinforced the importance of family to me and reminded me that as the business grows, we continue to keep the feeling of family that is the legacy of 4 Wheel Parts.”
Facebook: 4 Wheel Parts
UNDERCOVER BOSS, in its seventh season, is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and SUV aftermarket performance products. With 72 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts and accessories including all-terrain tires and lift kits, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
Life is Better Off-Road™
There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™
Compton, California (January 11, 2016) – Multiple Transamerican Auto Parts business divisions including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Smittybilt, Pro Comp, Rubicon Express and G2 Axle & Gear. The weeklong “Ultimate Desert Race” featuring multiple classes from motorcycles to the high horse powered Unlimited Class 4400 Ultra4 cars runs from January 30 – February 6, and includes 4 Wheel Parts’ sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.
Team 4 Wheel Parts racers Greg Adler, Brent Goegebuer and Kevin Adler are all slated to compete, with Greg Adler and Goegebuer in Friday’s 4400 marquee event and Kevin Adler running in the Every Man Challenge. As an official partner, 4 Wheel Parts will have a significant retail presence with their Showroom on Wheels providing parts and services for teams in addition to the tens of thousands of off-road enthusiasts expected to descend upon the region dubbed “Hammertown.” Parts and accessories such as tires, tow straps and winches will be available on-site along with expert advice from seasoned off-roaders.
“King of the Hammers continues to provide us with one of the most unique opportunities to engage with our customers right here in our back yard in Southern California,” says Greg Adler, who along with competing in the event, serves as President and CEO of TAP. “This has become one of the largest gatherings of off-roaders in the country and while the races themselves are the highlights of the week, the open desert and spectacular trails attract countless wheelers who make the pilgrimage out to Johnson Valley each year for Hammers. We are all looking forward to the 10th anniversary of this incredible event. ”
Complementing its sponsorship of the King of the Hammers Stock Class, Pro Comp recently launched its new Tire Racing Program helmed by Kevin Adler, offering racers in various classes the opportunity to benefit from special pricing on select Pro Comp Xtreme MT2 tires. Rubicon Express is also sponsoring Modified division and for the first time, the Legends class will have a sponsor in G2 Axle & Gear.
“We are honored to have lent our support to King of the Hammers from the beginning,” says Chloe Eady, TMG Brands Marketing Manager. “We are excited for the numerous promotions we are running at the event along with the services our brands are providing such as free tire mounting from Pro Comp and drivetrain servicing provided by G2. With all of this in addition to Smittybilt’s return as the 2016 Every Man Challenge title sponsor, it’s going to be quite a week.”
The countdown to the 2016 King of the Hammers begins this Tuesday, January 12 as 4 Wheel Parts teams up with Ultra4 Racing to present the drawing for the Smittybilt Every Man at its Compton 4 Wheel Parts location.
About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps and SUVs, including off-road tires and wheels and Jeep Wrangler bumpers. Transamerican operations are comprised of 72 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.
Compton, California (October 14, 2015) – 4 Wheel Parts is sponsoring the second annual Ultra4 Nitto National Championship October 16-17 in Reno, Nevada. Wild West Motorsports Park will be the site of a two-mile long natural terrain course where members of Team 4 Wheel Parts will compete in the two-day event presented by MetalCloak. Champions from each division in Ultra4 Series competition will gather to contend for the National Title and Greg Adler and Brent Goegebuer will be battling for Team 4 Wheel Parts.
Characterized as “King of the Hammers on a Short Course,” the track features straightaways, steep hill climbs and rock heavy sections for crawling. Forecasted to be a war of attrition with over 120 drivers registered, the field includes off-road racing luminaries Shannon Campbell and Loren Healy. Classes are Stock, Mod, Spec, Legends, 4400 and UTV and Greg Adler’s #210 car and Goegebuer’s #4473 rig will race in the 4400 class.
“We’re proud to be a sponsor and participate in one of the year’s most dynamic races for spectators,” said 4 Wheel Parts President/CEO Greg Adler. “We we have a strong racecar and we’re pushing for the podium to close the year out. With open pits and a fan friendly environment, we’re looking forward to everyone stopping by the pits to say hello.”
The course has altered from last year, but the one constant is it’s still varied and challenging. “Huge elevation changes, difficult rock climbs and monster jumps will push our new Ultra4 cars to the extreme,” said 4 Wheel Parts’ Advertising Director Brent Goegebuer.
On site vendors including Smittybilt and Rubicon Express will offer attendees aftermarket truck parts and Jeep Wrangler accessories. Tickets to the race are available at the Ultra4 racing website at ultra4racing.com.
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 71 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires and wheels, lift kits and Jeep accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
Ultra4 Racing and Team 4 Wheel Parts are returning to Southern California this weekend with the 5th annual 4 Wheel Parts Glen Helen Grand Prix. The legendary off-road facility carved into the hills of San Bernardino welcomes Greg Adler, Brent Goegebuer and the more than 100 Ultra4 cars expected to compete in this second event in the 2015 Ultra4 Trail-Gear Western Regional Series July 10-11.
Glen Helen Raceway will once again be the epicenter of off-road racing as the top competitors in Ultra4 Racing vie for a $10,000 purse while honing their skills for the 2016 King of The Hammers. The 4 Wheel Parts Grand Prix, represents the series’ final visit to Southern California for the year and while many of the competitors will be racing to earn a coveted spot in the Hammers event as well as points toward the Nitto National Championship, Adler and Goegebuer will be looking to represent the 4 Wheel Parts organization in the company’s title event. With the Glen Helen facilities’ unique hillside landscape affording onlookers the opportunity to spectate from a variety of vantage points, the grand prix style event is a favorite for racers and fans alike.
“Along with the short course off-road track, Glen Helen’s famed motocross and Enduro tracks combine to make a fun but demanding course,” said Adler. “We know we have a solid car and can run a fast pace. The challenge is going to be finding the balance between running flat out and preserving the car while battling for the lead with more than 40 cars on the track at a time.”
For Goegebuer, Glen Helen affords him the opportunity to represent 4 Wheel Parts in the company’s signature Ultra4 event while continuing to dial in his new for 2015 Ultra4 machine.
“We’re hoping we got the bugs out with the first two events of the season,” he said. “Now we’ve had the opportunity to make some adjustments to the car and we feel that we have a solid package. This should be a good test for us this weekend.”
The two day format begins with qualifying sessions on Friday afternoon to determine Saturday Morning preliminary starting position with racing kicking off at noon on Saturday.
Ultra4 weekend passes are available for $20. The Glen Helen facility offers no-charge dry camping for spectators with the purchase of a weekend pass. Saturday’s action packed day of racing features UTV, Legends, Stock and Modified 4 wheel drive vehicles in addition to the marquee Ultra4 division.
For a full schedule of events, roster of drivers and additional information about Ultra4 racing and the 4 Wheel Parts Glen Helen Grand Prix, please visit Ultra4racing.com.
4 Wheel Parts Glen Helen Grand Prix
July 10-11, 2015
Glen Helen Raceway
18585 Verdemont Ranch Rd.
San Bernardino, CA
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 70 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, WARN winches and lift kits, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821