For Immediate Release
Compton, California (August 12, 2015) – This weekend marks the 19th edition of the “Longest off-road race in the United States” and Team 4 Wheel Parts, in partnership with General Tire, will be challenging the grueling 545-mile course in the #1717 JeepSpeed XJ, with a pair of distinctive co-drivers making their off-road racing debut.
The Best in the Desert “General Tire Vegas to Reno” race will see more than 300 entries from across the country and around the world take on the Nevada desert on a punishing course as they traverse the Silver State. Among them will be 4 Wheel Parts’ salesmen, Victor Rosales Jr. from the Chula Vista location and Ronald Sims, traveling to Nevada all the way from the 4 Wheel Parts Hawaii store, who will be sharing time in the navigator’s seat courtesy of General Tire as Team 4 Wheel Parts’ Dylan Cochran pilots the #1717. Victor and Ronald stood head and shoulders above their 4 Wheel Parts peers in the sales of General Grabber tires and now they have the chance to race on those identical tires in the Best in the Desert Series’ signature event.
“It is an honor to receive the support of General Tire for this program,” said Cochran. “This is a tremendous opportunity for these guys to come out from behind the 4 Wheel Parts counter and into the grueling environment where we put our General Tires to the test.”
The Best in the Desert “General Tire Vegas to Reno” race kicks off early on Friday, August 14 in Beatty, Nevada, about 100 miles north of Las Vegas and continues to the finish line at the Nevada Event Center in Dayton, just south of Reno. In addition to the #1717 challenging in the Jeepspeed class, entrants in America’s longest off-road race include motorcycles, quads, UTVs, purpose-built buggies and trucks as well as the 7,000 lb. 600HP Trick Trucks tearing across the open desert, all vying for individual class titles as well as the overall victory.
For Rosales and Sims, the event represents their first opportunity to participate in a competitive off-road race. “This is going to be a brutal race but we’re setting our sights on a strong finish,” said Cochran. “We’re looking forward to sharing this memorable experience with Victor and Ronald.”
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 71 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
For Immediate Release
Compton, California (July 16, 2015) – Transamerican Auto Parts (TAP) retail subsidiary, 4 Wheel Parts, the global leader in off-road performance product sales and installation, will hold multiple Grand Reopening events this Saturday, July 18 in Houston, Texas and Las Vegas, Nevada, as 4 Wheel Parts continues its national store renovation initiative.
The reopening celebrations will feature vehicles and premium aftermarket products on display, exclusive discounts, and hourly giveaways while attendees have the opportunity to win prizes including $500 shopping sprees at each location. Both Houston retail stores have received major renovations while the Las Vegas store was completely relocated before receiving the signature look that has become the standard for renovated 4 Wheel Parts stores. All three locations are now ready to re-join the ever-growing lineup of 70 4 Wheel Parts stores throughout North America.
“It’s exciting to be launching three events simultaneously in Houston and Las Vegas,” said 4 Wheel Parts Director of Retail Operations, Sam Cervantes. “With live radio broadcasts on-site, live bands at the Houston location and great food for everyone, there is an electric atmosphere at the stores. We have put a great deal of hard work and investment into these locations and now this is a fantastic opportunity for people to come on down, check out the stores and pick something up for their truck or Jeep. ”The free, family-friendly events offer plenty of activities for off-road enthusiasts including product displays from the industry’s leading manufacturers including MHT Wheels, Fab Fours, N-Fab and Skyjacker Suspension. ASE-certified technicians will be onsite performing installations with exclusive pricing on select parts purchased at the Grand Reopenings.
In conjunction with the Las Vegas retail store celebration, attendees will have the unique opportunity to watch the 4 Wheel Parts’ Ironman 4 Competition, featuring the top off-road industry technicians as they compete head-to-head in multiple challenges.
“This is the fourth year of 4 Wheel Parts’ Ironman Competition and the competition gets better and more intense each year,” said Mark Allen, 4 Wheel Parts Director of Service Operations. “Over the last few months we have narrowed the competitors from 300 down to just six of the best technicians in the off-road industry. Now they’re going to compete in a Jeep build-off that will include bumpers, suspension lift and tires and wheels to determine who the best 4 Wheel Parts technician really is.”
Having recently doubled the size and capacity of its distribution center in Coppell, Texas, 4 Wheel Parts’ parent company Transamerican Auto Parts (TAP), has also recently unveiled plans to open a new warehouse distribution center in the Pacific Northwest as part of its expansion initiative. The 75,000 sq. ft. Post Falls, Idaho location will increase supply and inventory levels at retail stores in western Canada and the Pacific Northwest while the two newly re-opened Texas locations will continue to be served by TAP’s Coppell distribution center.
What: 4 Wheel Parts Grand Reopening Celebrations
When: Saturday, July 18 from 9 a.m. – 5 p.m.
13820 Westheimer Rd.
Houston, TX 77077
1410 S. Loop West
Houston, TX 77054
3901 W. Russell Rd
Las Vegas, NV 89118
About 4 Wheel Parts 4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 70 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts like tires, wheels, ARB bumpers and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.
Ultra4 Racing and Team 4 Wheel Parts are returning to Southern California this weekend with the 5th annual 4 Wheel Parts Glen Helen Grand Prix. The legendary off-road facility carved into the hills of San Bernardino welcomes Greg Adler, Brent Goegebuer and the more than 100 Ultra4 cars expected to compete in this second event in the 2015 Ultra4 Trail-Gear Western Regional Series July 10-11.
Glen Helen Raceway will once again be the epicenter of off-road racing as the top competitors in Ultra4 Racing vie for a $10,000 purse while honing their skills for the 2016 King of The Hammers. The 4 Wheel Parts Grand Prix, represents the series’ final visit to Southern California for the year and while many of the competitors will be racing to earn a coveted spot in the Hammers event as well as points toward the Nitto National Championship, Adler and Goegebuer will be looking to represent the 4 Wheel Parts organization in the company’s title event. With the Glen Helen facilities’ unique hillside landscape affording onlookers the opportunity to spectate from a variety of vantage points, the grand prix style event is a favorite for racers and fans alike.
“Along with the short course off-road track, Glen Helen’s famed motocross and Enduro tracks combine to make a fun but demanding course,” said Adler. “We know we have a solid car and can run a fast pace. The challenge is going to be finding the balance between running flat out and preserving the car while battling for the lead with more than 40 cars on the track at a time.”
For Goegebuer, Glen Helen affords him the opportunity to represent 4 Wheel Parts in the company’s signature Ultra4 event while continuing to dial in his new for 2015 Ultra4 machine.
“We’re hoping we got the bugs out with the first two events of the season,” he said. “Now we’ve had the opportunity to make some adjustments to the car and we feel that we have a solid package. This should be a good test for us this weekend.”
The two day format begins with qualifying sessions on Friday afternoon to determine Saturday Morning preliminary starting position with racing kicking off at noon on Saturday.
Ultra4 weekend passes are available for $20. The Glen Helen facility offers no-charge dry camping for spectators with the purchase of a weekend pass. Saturday’s action packed day of racing features UTV, Legends, Stock and Modified 4 wheel drive vehicles in addition to the marquee Ultra4 division.
For a full schedule of events, roster of drivers and additional information about Ultra4 racing and the 4 Wheel Parts Glen Helen Grand Prix, please visit Ultra4racing.com.
4 Wheel Parts Glen Helen Grand Prix
July 10-11, 2015
Glen Helen Raceway
18585 Verdemont Ranch Rd.
San Bernardino, CA
About 4 Wheel Parts:
4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 70 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, WARN winches and lift kits, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821
For Immediate Release
Compton, California (July 8, 2015) – Transamerican Auto Parts is proud to introduce the “Life is Better Off-Road™” SEMA builder award. Launching this year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award is an annual industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.
This award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show and will be judged by an elite panel of industry experts. As the off-road performance category continues to grow in popularity at the annual event, the Transamerican Auto Parts “Life is Better Off-Road™” award will recognize the unique technological achievements and engineering advancements specific to the development of aftermarket products for off-road trucks, Jeeps and SUVs.
“It is an honor for us to have an opportunity to recognize the builders, fabricators and manufactures who are the driving force behind the impressive growth of the off-road industry with this award,” said Transamerican Auto Parts President and CEO, Greg Adler. “There are so many incredible builds on display at the SEMA Show each year, and we’re proud to now be able to distinguish the vehicles that truly represent the best of what off-roading is all about.”
The panel of judges, representing a cross-section of the off-road industry will include fabricators, journalists industry personalities and professional off-road racers. They will select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From those contenders, one Jeep and one truck / SUV will be chosen as the two finalists to vie for the prestigious designation of being named the most authentic off-road-capable vehicle at the show.
The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 5th at the ProComp / Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).
In addition to the award itself, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, a professional photo shoot, recognition across the spectrum of Transamerican social media and digital channels, a promotional email campaign highlighting the award and winners, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with benefitting by the extensive partner media coverage of the award. The 10 semi-finalists will also be included in the full media campaign as well as receiving ribbons in recognition of the accomplishment.
To submit your off-road SEMA display vehicle for award consideration please visit www.transamericanautoparts.com/award. There you may complete your entry on-line or download the PDF application that may be completed and emailed to firstname.lastname@example.org .
For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award or email questions to email@example.com.
Life is Better Off-Road™
There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road. ™
About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 70 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com
For Immediate Release
Compton, California (June 10, 2015) – Transamerican Auto Parts (TAP) subsidiary, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, is advancing an aggressive expansion strategy with the grand opening of their newest location this Saturday, June 13, in Baton Rouge, Louisiana in addition to the simultaneous grand reopenings of their retail showrooms in Denver and Westminster, Colorado that same day.
Joining its neighboring Bossier City location in Louisiana, the Baton Rouge 4 Wheel Parts store expands the company’s total to 69 retail locations in North America, while bringing 4×4, truck, Jeep and SUV owners in the region access to the industries’ top brands presented within 4 Wheel Parts interactive retail store model.
Following the same interactive model, the renovated Denver and Westminster stores in Colorado have been redesigned to feature state-of-the-art showrooms and installation facilities as the newest locations to receive the company’s progressive updates.
“4 Wheel Parts is committed to providing our customers with the best in class customer experience and service to complement our exceptional selection of products,” said Sam Cervantes, the company’s Director of Retail Operations. “As we continue to open new locations such as Baton Rouge and introduce our industry leading store remodels throughout each of our existing locations, customers will have the opportunity to enjoy an experiential shopping environment that is unparalleled in the off-road vehicle performance and aftermarket.”
In addition to this new location in Baton Rouge, the company recently expanded its operations north of the border with stores in both Langley, BC and Edmonton, AB. Earlier this year, 4 Wheel Parts announced the doubling in size and capacity of its distribution center in Coppell, TX, significantly increasing available inventory and servicing wholesale and retail customers in the Southeastern U.S.
Additional objectives for 2015 include a new distribution center to serve the Pacific Northwest and Western Canada slated to open in September and several more new stores as 4 Wheel Parts’ continued growth initiatives reaffirm its position as North America’s only coast to coast retailer catering to the off-road, 4×4, Jeep SUV and Truck performance aftermarket.
“Our customers love to get outside with their 4x4s and get dirty. We take pride in bringing our stores into new regions where we can fill this need for accessible, affordable products for their trucks, Jeeps and SUVs at a lower cost and with more choices and deliver this to them faster than ever before,” said Cervantes.
Grand Opening and Reopening events at all stores are free and family-friendly, providing attendees the opportunity to view the latest truck and Jeep products from popular manufacturers in a setting designed for enthusiasts. ASE-certified technicians are available to perform installs on parts and accessories purchased.
The Baton Rouge Grand Opening Celebration will take place from 9 a.m. to 5 p.m. Saturday, June 13 at the newly-opened Baton Rouge, LA store at 10625 Airline Highway Service Road. For more information, call the store at (225)293-2910 or email firstname.lastname@example.org.
The Grand Reopening Events at 4 Wheel Parts’ Denver and Westminster locations are this Saturday June 13 from 9 a.m. to 5 p.m. The Denver store is at 12655 E. 42nd Ave. Suite 1, Denver, CO 80239, Phone 303-341-5337 and Westminster is at 7001 Federal Blvd., Westminster, CO 80030, Phone 303-430-9300.
About 4 Wheel Parts: 4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 69 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts like tires and wheels, suspension systems and bumpers, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.