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4 WHEEL PARTS PRESIDENT & CEO GREG ADLER GOES UNDERCOVER ON “UNDERCOVER BOSS,” FRIDAY, FEB. 5 ON CBS

Feb 1, 2016   //   by admin   //   Company News  //  No Comments

Friday-v2

Compton, California (February 1, 2016) – Greg Adler, President and CEO of 4 Wheel Parts, the global leader in truck, Jeep, SUV and off-road tires, wheels, lift kits and accessories, goes undercover to meet the employees who keep the company on the right track, on UNDERCOVER BOSS, Friday, Feb. 5 (8:00-9:00 PM, ET/PT) on the CBS Television Network. During his undercover mission, Adler worked alongside employees performing a variety of jobs that represent key aspects of the company’s retail sales and distribution operations.

“4 Wheel Parts is in the midst of an aggressive national expansion and going undercover allowed me the opportunity to step out of my role as CEO and into many of the jobs that are the backbone of our company,” said Adler. “I learned a great deal about our business from the experience and as a result we have been able to enact many companywide initiatives. Most importantly, going undercover reinforced the importance of family to me and reminded me that as the business grows, we continue to keep the feeling of family that is the legacy of 4 Wheel Parts.”

Website: 4wheelparts.com

Twitter: @4wheelparts

Facebook: 4 Wheel Parts

Instagram: 4wheelpartsofficial

UNDERCOVER BOSS, in its seventh season, is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations.  Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.

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About 4 Wheel Parts:

4 Wheel Parts is the global leader in off-road truck, Jeep and SUV aftermarket performance products. With 72 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road parts and accessories including all-terrain tires and lift kits, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™

TRANSAMERICAN AUTO PARTS RETURNS WITH KEY SPONSORSHIPS FOR 2016 KING OF THE HAMMERS

Jan 11, 2016   //   by admin   //   Company News  //  No Comments

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Compton, California (January 11, 2016) – Multiple Transamerican Auto Parts business divisions including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Smittybilt, Pro Comp, Rubicon Express and G2 Axle & Gear. The weeklong “Ultimate Desert Race” featuring multiple classes from motorcycles to the high horse powered Unlimited Class 4400 Ultra4 cars runs from January 30 – February 6, and includes 4 Wheel Parts’ sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.

Team 4 Wheel Parts racers Greg Adler, Brent Goegebuer and Kevin Adler are all slated to compete, with Greg Adler and Goegebuer in Friday’s 4400 marquee event and Kevin Adler running in the Every Man Challenge. As an official partner, 4 Wheel Parts will have a significant retail presence with their Showroom on Wheels providing parts and services for teams in addition to the tens of thousands of off-road enthusiasts expected to descend upon the region dubbed “Hammertown.” Parts and accessories such as tires, tow straps and winches will be available on-site along with expert advice from seasoned off-roaders.

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“King of the Hammers continues to provide us with one of the most unique opportunities to engage with our customers right here in our back yard in Southern California,” says Greg Adler, who along with competing in the event, serves as President and CEO of TAP. “This has become one of the largest gatherings of off-roaders in the country and while the races themselves are the highlights of the week, the open desert and spectacular trails attract countless wheelers who make the pilgrimage out to Johnson Valley each year for Hammers. We are all looking forward to the 10th anniversary of this incredible event. ”

Complementing its sponsorship of the King of the Hammers Stock Class, Pro Comp recently launched its new Tire Racing Program helmed by Kevin Adler, offering racers in various classes the opportunity to benefit from special pricing on select Pro Comp Xtreme MT2 tires. Rubicon Express is also sponsoring Modified division and for the first time, the Legends class will have a sponsor in G2 Axle & Gear.

“We are honored to have lent our support to King of the Hammers from the beginning,” says Chloe Eady, TMG Brands Marketing Manager. “We are excited for the numerous promotions we are running at the event along with the services our brands are providing such as free tire mounting from Pro Comp and drivetrain servicing provided by G2. With all of this in addition to Smittybilt’s return as the 2016 Every Man Challenge title sponsor, it’s going to be quite a week.”

The countdown to the 2016 King of the Hammers begins this Tuesday, January 12 as 4 Wheel Parts teams up with Ultra4 Racing to present the drawing for the Smittybilt Every Man at its Compton 4 Wheel Parts location.

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps and SUVs, including off-road tires and wheels and Jeep Wrangler bumpers. Transamerican operations are comprised of 72 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

4 WHEEL PARTS ACQUIRES NEWEST LOCATION IN VIRGINIA BEACH, VIRGINIA

Nov 12, 2015   //   by admin   //   Company News  //  No Comments

Compton, California (November 12, 2015) – 4 Wheel Parts has announced its most recent retail store acquisition in Virginia Beach, Virginia. The location, formerly Atlantic AutoSports, will bring the total of 4 Wheel Parts showrooms to 72 as the Transamerican Auto Parts subsidiary continues its ambitious national retail expansion.

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Opening its doors in 2010, Atlantic AutoSports built a reputation for excellent quality and service while touting the message, “We install it all.” While retaining the same expert staff, the location will continue to provide superior service and installation from the leader in the off-road performance aftermarket while customers will realize the benefits of a larger selection of products to choose from, shopping online or by phone and convenient in-store pick-up. The location will also continue as an Adrian Steel dealer and installer, providing customers with “Work Ready” commercial van upfits.

“We are excited to introduce 4 Wheel Parts to Virginia Beach and the Mid-Atlantic region,” said Director of Store Operations, Sam Cervantes. “There is an incredible passion for off-roading in the area and we are looking forward to interacting with the local community both in the store and out on the trails.”

In addition to delivering the outstanding pricing and selection 4 Wheel Parts customers have grown accustomed to, the location has been slated for a complete renovation which will include a state of the art showroom. “We’re already planning for the new store remodel and this location, once transformed, will feature an industry leading environment where customers will have the opportunity receive expert advice and review products in our brand new interactive showroom,” said Cervantes.

4 Wheel Parts Virginia Beach (Formerly Atlantic AutoSports)
Address: 3232 Virginia Beach Blvd, Virginia Beach, VA 23452
Phone: (877) 475-0833

About 4 Wheel Parts
4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 72 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 72 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com

TRANSAMERICAN AUTO PARTS ANNOUNCES RECIPIENT OF LIFE IS BETTER OFF-ROAD™ SEMA VEHICLE BUILD AWARD

Nov 5, 2015   //   by admin   //   Company News  //  No Comments

Transamerican Auto Parts has selected a winner in the inaugural “Life is Better Off-Road™” SEMA vehicle build competition. The CC Legend Jeep by Addictive Desert Designs was named as the best presented, truly off-road capable truck, Jeep or SUV on display at the show by a panel of experts in a ceremony hosted at the Pro Comp/Transamerican Auto Parts booth at the annual SEMA automotive aftermarket industry trade show in Las Vegas, Nevada. The winning entry was revealed Thursday, November 5 at the event hosted by NBC Motorsports personality and host of History Channel’s Top Gear USA, Rutledge Wood.

“The CC Legend Jeep exemplifies what we envisioned when we initially conceived the Life is Better Off-Road Award,” said Transamerican Auto Parts President and CEO Greg Adler. “The entries we received set the benchmark in bringing off-road concepts to life with their winning combinations of form and function, well thought out design and execution while demonstrating the use of aftermarket parts and their impressive off-road capabilities.”

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The Chris Kyle “The Legend” JK was built for the Chris Kyle Frog Foundation to raise funds to benefit soldiers and EMS personnel with PTSD. The winning JK will be auctioned off next year for the foundation in an effort to continue to support those in need. Complete Customs of McKinney, Texas built the Chris Kyle “The Legend” Jeep JK to honor Chris and his beliefs and replica models will be built and offered to the general public starting in 2016.

The CC Legend build list includes:

  • Addictive Desert Designs Venom Jeep JK Front & Rear Bumpers
  • Rock Krawler 5.5-inch Trail Gunner Suspension
  • A WARN Winch
  • Interco 40-inch Super Swamper M16 Tires
  • Rigid Industries LED Lighting

The elite panel of judges featured off-road luminaries including Ultra 4 champion and recent Off-Road Hall of Fame Inductee, Shannon Campbell, action sports pioneer and off-road race champion, Brian Deegan, renowned trophy truck builder Rick Geiser and scion of the well-known Currie Enterprises, Casey Currie. Rounding out the experts were Sean P. Holman, Content Director for the Truck Trend Network and Craig Perronne, Editor and Publisher for 4 Wheel Parts’ Off-Road Adventures magazine.

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10 semi-finalists were chosen from submitted entries based on criteria like off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From those contenders, one truck/SUV and one Jeep were selected as finalists competing to be awarded as the most authentic off-road-capable vehicle at the 2015 SEMA Show.

The CC Legend will receive a cover feature and multi-page vehicle spotlight in ORA Magazine and a professional photo shoot. Additionally, the Addictive Desert Designs vehicle will be recognized across the spectrum of Transamerican social media and digital channels, including a promotional email campaign, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award. The semi-finalists will also be included in the full media campaign and receive ribbons in recognition of their accomplishment.

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps and SUVs. Transamerican operations are comprised of 72 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com

TRANSAMERICAN AUTO PARTS LIFE IS BETTER OFF-ROAD™ AWARD JUDGES AND HOST ANNOUNCED

Oct 27, 2015   //   by admin   //   Company News  //  No Comments

Transamerican-Autoparts-Logo

Compton, California (October 27, 2015) Today, Transamerican Auto Parts announced the panel of experts who have been selected as judges for the 2015 “Life is Better Off-Road™” SEMA builder award in addition to the host of the award presentation. The group of judges has been selected to represent a cross section of the off-road industry and includes some of the most recognizable individuals in off-road vehicle design, fabrication, journalism, and competition.

Hosting the award presentation will be renowned automobile enthusiast, NBC Motorsports personality and host of History Channel’s Top Gear USA, Rutledge Wood. While known for his knowledge and enthusiasm for all things automotive, Wood has himself been bitten by the off-road bug, making him the ideal choice to direct this important presentation.

Representing rock crawling, rock racing, Ultra4 competition and fabrication is vehicle builder and race champion, Shannon Campbell. Campbell’s innovative approach to “hard core” 4×4 rock crawling and racing has earned him countless victories and established him as one of the foremost authorities in off-road vehicle design and fabrication.

Joining Campbell on the panel is fellow Ultra4 competitor, short course off-road racer, Jeep enthusiast and scion of the well-known Curry Enterprises, Casey Curry. With his transition from freestyle motocross evolving into a successful Rallycross and short course off-road racing career, action sports icon, Brian Deegan has quickly emerged as a tour de force in the world of off-road motorsports. As a team owner with multiple signature aftermarket products to his name, Deegan will bring his unique perspective and a businesslike approach to the proceedings.

Trophy Truck racing is the premier division in off-road racing with the custom, tube chassis vehicles commonly requiring an investment of hundreds of thousands of dollars and often climbing into seven figures for a complete high end build. Rick Geiser and his brother Jeff are considered the Godfathers of the modern Trophy Truck. With more trucks on the course and more wins under their belts than all other builders combined, Geiser brings a tremendous level of design, development and fabrication experience to the panel.

Rounding out the collection of experts are off-road journalists Sean P. Holman and Craig Perronne.  Holman an off-road enthusiast himself, currently serves as Content Director for the Truck Trend Network, overseeing the editorial content production and strategy for the group’s seven brands. Perronne now serves as both Editor and Publisher for 4 Wheel Parts’ Off-Road Adventures magazine after a 10-year long stint at Dirt Sports Magazine.

The group will be selecting 10 semi-finalists from among the previously submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From those contenders, one Jeep and one truck / SUV will be chosen as the two finalists to vie for the designation of being named the most authentic off-road-capable vehicle at the SEMA Show.

Launching this year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award is an annual industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.

The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 5 at the Pro Comp / Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).

In addition to the award itself, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, a professional photo shoot, recognition across the spectrum of Transamerican social media and digital channels, a promotional email campaign highlighting the award and winners, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award. The 10 semi-finalists will also be included in the full media campaign as well as receiving ribbons in recognition of their accomplishment.

To submit your off-road SEMA display vehicle for award consideration please visit www.transamericanautoparts.com/award.There you may complete your entry on-line or download the PDF application that may be completed and emailed to lifeisbetteroffroadaward@transamericanautoparts.com.

For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road. ™

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 71 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder Customs. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com

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