Browsing articles in "Company News"

TRANSAMERICAN AUTO PARTS RENEWS THE “LIFE IS BETTER OFF-ROAD™” SEMA VEHICLE BUILD AWARD

Sep 27, 2016   //   by admin   //   Company News  //  No Comments

Compton, California (Sept 26, 2016) Transamerican Auto Parts is proud to announce the 2016 renewal of the “Life is Better Off-Road™” SEMA builder award. After a tremendously successful launch last year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award has established itself as the premier industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.

“With the off-road performance aftermarket category firmly entrenched into the landscape at SEMA, the Transamerican Auto Parts “Life is Better Off-Road™” award uniquely recognizes the technical achievements and engineering advancements exclusive to the development of aftermarket products for off-road trucks, Jeeps and SUVs,” said Transamerican Auto Parts President and CEO, Greg Adler. “It’s an honor for us to recognize the individuals responsible for these incredible, off-road capable builds.”

img_7300

The Award’s inaugural winner, The CC Legend Jeep by Addictive Desert Designs, was chosen from among hundreds of submissions by the carefully selected panel of leading industry authorities at the 2015 SEMA show in a ceremony hosted by television personality and noted automotive enthusiast Rutledge Wood. This year’s panel of judges will once again represent a broad section of the off-road industry to include fabricators, journalists, industry personalities and professional off-road racers.

The award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show and will once again be judged by an elite panel of the off-road industry’s leading authorities who select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. The panel will then choose one Jeep and one truck/SUV as the two finalists to be considered for recognition as the most authentic, off-road-capable vehicle at the SEMA Show.

The award, a custom designed trophy, will be presented by Transamerican Auto Parts President and CEO, Greg Adler, at 2 p.m. on Thursday, November 3 at the Pro Comp/Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).

 

img_8575

In addition to the trophy itself, the winner will receive a cover feature and multi-page vehicle spotlight in ORA Magazine, a professional photo shoot and recognition across the spectrum of Transamerican social media and digital channels. A promotional email campaign will highlight the award and winners and TAP will extend an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows and Truck & Jeep Fests. The 10 semi-finalists will also be included in the full media campaign as well as receiving ribbons in recognition of the accomplishment.

To submit your off-road SEMA display vehicle for award consideration, please visit www.transamericanautoparts.com/award.There you may complete your entry on-line or download the PDF application that may be completed and emailed to lifeisbetteroffroadaward@transamericanautoparts.com .

For more information, complete rules, terms and conditions for the Transamerican Auto Parts “Life is Better Off-Road™” SEMA builder award please visit www.transamericanautoparts.com/award or email questions to lifeisbetteroffroadaward@transamericanautoparts.com.

Life is Better Off-Road™

There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road.™

About Transamerican Auto Parts: Transamerican Auto Parts is the world’s leading manufacturer, wholesaler, and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Transamerican operations are comprised of 75 4 Wheel Parts retail locations in North America, Transamerican Wholesale sales and distribution, Dealer Services International and the Transamerican Manufacturing Group which includes Smittybilt, Rubicon Express, G2 Axle & Gear, Pro Comp, LRG Wheels and Poison Spyder. We Sell It. We Own It. We Live It. For more information about Transamerican Auto Parts, Dealer Services International and Transamerican Manufacturing Group, please visit: transamericanautoparts.com.

 

4 WHEEL PARTS UTVUNDERGROUND GARAGE TO INVADE SAND SPORTS SUPER SHOW

Sep 14, 2016   //   by admin   //   Company News  //  No Comments

4 Wheel Parts, the global leader in off-road performance product sales and service has released further details of its upcoming launch into the immensely popular UTV retail marketplace in collaboration with influential UTV Internet portal, UTVUnderground. The alliance, uniting the off-road performance products sales and distribution powerhouse with the Internet’s leading resource for UTV-related content and information, has resulted in the forthcoming introduction of 4 Wheel Parts UTVUnderground Garage – the ultimate UTV parts and accessory shopping experience. The retail marketplace will provide UTV owners enhanced safety, performance and customization with a singular destination backed by 4 Wheel Parts’ industry leading product selection, installation, customer service and nationwide distribution.

utvundergroundgarageatsandsports

With the official launch of the 4 Wheel Parts UTVUnderground Garage at the Sand Sports Super Show September 16-18 at the Orange County Fair and Events Center in Costa Mesa, CA, consumers will have the first opportunity to experience the comprehensive selection of UTV parts and accessories available.

The move into the UTV aftermarket is a natural fit for the off-road retailer explains 4 Wheel Parts Chief Operating Officer, Rich Botello. “The off-road landscape continues to evolve,” said Botello. “Whether they’re out on the trail, the dunes or headed out to a favorite hunting or fishing spot, UTVs provide a unique level of accessibility and affordability for consumers with all levels of off-road driving experience. We’re well positioned to service these consumers with the infrastructure we’ve built and the expertise we’ve acquired over 55 years in the off-road performance and accessory business.” This infrastructure includes 75 retail and installation locations, e-commerce and mail order services, same day pick up or next day delivery and over $125M in inventory of products for off-road enthusiasts.

Visitors to the Sand Sports Super Show will have the opportunity to visit the new 4 Wheel Parts UTVUnderground Garage display which will be overflowing with the latest products from Rigid Industries, Cagewrx, Walker Evans Racing, Cognito Motorsports, FOX SHOX, SDR Motorsports, Tensor Tires, Method Race Wheels, HCR Racing, Nelson & Nelson, MSA Wheels, EFX Tires, Sand Tires Unlimited, BFGoodrich, Factory UTV, King Shocks, PRP Seats, Simpson, K&N Engineering, Racepak, Trinity Racing, HMF, Vision-X, Gorilla Whips, PCI Communications, SSV Works, Mob Armor, Axia Alloys, Assault Industries, Grant Steering Wheels, Motor Master Powersports and more.

4wpandutvundergroundgarage

The 4 Wheel Parts UTVUnderground Garage booth will also feature four newly built custom vehicles showcasing parts and accessories available through The Garage. These four unique builds represent the wide range of UTV performance and capabilities for the desert and the dunes.

“With these four custom builds we wanted to illustrate that in addition to finding the latest UTV parts and accessories via 4 Wheel Parts UTVUnderground Garage, you can also drop your UTV off and have it built without the hassle of chasing down parts and installers,” said Joey DiGiovanni, Founder and CEO of UTVUnderground.com. “We have now made it easy for UTV enthusiasts to customize their UTVs.”

The 4 Wheel Parts UTVUnderground Garage at the Sand Sports Super Show can be found inside the blue gate entrance. Don’t miss this unique opportunity to check out the custom builds and the best selection of the newest UTV parts and accessories.

4 Wheel Parts, UTVUnderground and Polaris RZR are celebrating the launch of The UTVUnderground Garage with a kickoff party at the Sand Sports Super Show booth Friday night September 16 at 6 p.m. It will include free drinks, music, merchandise giveaways and more and UTV enthusiasts are welcome to attend.

What: 4 Wheel Parts UTVUnderground Garage

Where: Sand Sports Super Show

             OC Fair and Events Center – Costa Mesa, CA

Inside by the Blue Gate Entrance

When: September 16-18

About 4 Wheel Parts: 

4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821

About UTVUnderground.com:

The world’s fastest growing all-inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV culture. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

4 WHEEL PARTS ENTERS INTO POPULAR UTV AFTERMARKET

Aug 1, 2016   //   by admin   //   Company News  //  No Comments

4WP-UTVUnderground-logo

Compton, California (August 1, 2016) – 4 Wheel Parts, the global leader in off-road performance product sales and service, has announced its entrance into the immensely popular and growing UTV aftermarket. In launching its foray into the emerging UTV marketplace, 4 Wheel Parts has formed a multi-tiered alliance with the influential digital portal, UTVUnderground that will include content creation, marketing collaboration and the launch of the “UTVUnderground Garage” which will provide a vital retail resource to the UTV enthusiast.

“We’re enthusiasts ourselves and we have seen firsthand the explosion of excitement surrounding the UTV market,” said Rich Botello, 4 Wheel Parts COO. “UTVUnderground is the leading destination for UTV reviews, news, information and unique content. We are excited about this multifaceted collaboration as it will provide us with an authentic platform in which to connect with the UTV enthusiast.”

With the widening popularity of UTVs as a performance platform, UTVUnderground and its online destination UTVUnderground.com has emerged as the preeminent authority in the category. Along with many first to market product reviews and significant manufacturer engagement, UTVUnderground has established itself as the leading influencer in the continually expanding UTV marketplace.

“There are millions of UTV enthusiasts looking for information and products every day and we are inundated with inquiries from people looking to purchase the products we feature on UTVUnderground.com,” said Joey DiGiovanni, founder and CEO of UTVUnderground.

4 Wheel Parts sales and distribution of UTV performance parts and accessories will provide consumers the opportunity to shop by phone, in-store and online with the same convenience and dependability truck and Jeep owners have come to rely on for decades. Retail sales and installations of UTV products will be first introduced to select Southern California, Nevada and Arizona 4 Wheel Parts locations as all 75 stores nationwide will subsequently be retrofitted with UTV focused displays and in-store inventory.

“In addition to numerous customers inquiring about UTV products, many of our suppliers are adding UTV parts and accessories to their existing lineups. Having over 55 years of experience servicing the off-road enthusiast, it is a natural fit for 4 Wheel Parts to expand into this category,” added Botello.

“This partnership with 4 Wheel Parts allows us to complete the circle and sell directly to customers with a combination of 4 Wheel Parts brick and mortar retail infrastructure and a significant online presence. Our goal will be to create an exceptional retail experience. After all, we are selling this exciting lifestyle,” said DiGiovanni.

Spearheaded by motorsports content powerhouse Mad Media, the creators of the Polaris XP1K viral video series franchise that has collected over 24 million views, UTVUnderground and 4 Wheel Parts will be collaborating on an aggressive marketing program designed to introduce UTV enthusiasts to 4 Wheel Parts and UTVUnderground Garage through unique, compelling content.

“We have a proven history of creating some of the most engaging content in the off-road and UTV industry,” said Mad Media CEO, Matt Martelli. “We will be launching an aggressive content plan that includes a television package, online video and photography as well as editorial content. It’s a new way to entertain, inform and sell to UTV enthusiasts along with mainstream consumers. We are just barely scratching the surface in the UTV aftermarket. This partnership with 4 Wheel Parts will radically evolve mainstream UTV retail targeting,” concluded Martelli.

UTV enthusiasts will have their first opportunity to see elements of this partnership at the official unveiling of the 4 Wheel Parts/UTVUnderground Garage on Friday, September 16th at the Sand Sports Expo in Costa Mesa, Ca. Visitors to the massive 4 Wheel Parts/UTVUnderground Garage display at the show will have an opportunity to check out several insane UTV builds, purchase accessories from some of the best brands in the industry and enter to win a brand new 2016 Polaris RZR 1000.

About 4 Wheel Parts: 

4 Wheel Parts is the global leader in off-road truck, Jeep and aftermarket performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, suspension products, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821

About UTVUnderground.com:

The world’s fastest growing all-inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV culture. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

About Mad Media

Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series. Owner of The Mint 400 off-road race and UTV World Championship off-road race, Mad Media has pioneered marketing campaigns integrating events with print, online, social media, TV content and merchandise to create fully integrated brand experiences.

4 WHEEL PARTS CELEBRATING 75TH STORE GRAND OPENING IN RICHMOND, VIRGINIA

Jul 15, 2016   //   by admin   //   Company News  //  No Comments

Compton, California (July 15, 2016) – This Saturday, July 16, 4 Wheel Parts will hold the grand opening celebration for its newest retail store in Richmond, Virginia. The official opening of this 75th retail location represents a new milestone for the global leader in off-road performance product sales and installation. With the company in the midst of an aggressive North American expansion, the event comes on the heels of recent grand openings in Jacksonville, Florida and Langley, BC, Canada.

riverside-4wheelparts-grand-opening-crowd

“We’re truly humbled by the growth that we’ve experienced in recent years,” said 4 Wheel Parts President and CEO, Greg Adler. “Through the support of tremendous communities and, of course, passionate off-road enthusiasts, we are proud to reach this milestone with the opening of our newest 4 Wheel Parts store in Richmond, Virginia. This company began with a catalog at the kitchen table and for us to now be opening this 75th store is exceedingly rewarding.”

Led by Brandon Holmberg, who has been tapped to manage the new location, 4 Wheel Parts Richmond will be opening its doors to customers on Saturday morning to an immaculate, state-of-the-art showroom featuring installation facilities outfitted with cutting-edge equipment and the industry’s most advanced diagnostic tools.

“This is a very special store and opening the 75th 4 Wheel Parts location is an incredible opportunity for us here in Richmond,” said Holmberg, an industry veteran. “It’s a wonderful community to be a part of and whether someone is a hardcore off-roader or a truck, Jeep or SUV owner seeking accessories for their daily driver, we look forward to providing expert advice and the largest selection of parts and accessories in the business.”

Saturday, guests will be treated to a family-friendly, atmosphere with the special opportunity to discover products from many leading manufacturers while participating in activities that include live remote radio broadcasts, hourly giveaways, vendor and vehicle displays along with complimentary Southern BBQ.

vegas-grand-opening2

“We’re thrilled to be joined by our friends from the RVA Rock Crawlers along with the Virginia 4 Wheel Drive Association as we showcase our new store,” added Holmberg.

The free gathering will offer discounted grand opening specials on a spectrum of products while onsite, ASE-certified technicians will provide installation discounts on select parts.

What: 4 Wheel Parts – Richmond, Virginia Grand Opening Celebration

When: Saturday, July 16 from 9 a.m. – 5 p.m.

Location:    4 Wheel Parts – Richmond, Virginia

8400 Midlothian Turnpike, Suite B
Richmond VA 23235

804-272-1216

Free Admission

About 4 Wheel Parts

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

 

LEGENDARY GLEN HELEN RACEWAY TO HOST 4 WHEEL PARTS ULTRA4 OFF-ROAD GRAND PRIX

Jun 10, 2016   //   by admin   //   Company News  //  No Comments

Compton, California (June 10, 2016) – This weekend, Ultra4 Racing and Team 4 Wheel Parts will be storming the hillsides of Southern California’s Glen Helen Raceway with the 6th edition of the 4 Wheel Parts Glen Helen Grand Prix. 4 Wheel Parts President and CEO, Greg Adler along with brother, Kevin will be among the more than 100 Ultra4 vehicles slated to take on this second event in the 2016 Ultra4 Trail-Gear Western Regional Series June 10-11.

Brent Car KOH-promo

Legendary Glen Helen Raceway has hosted a significant number of prolific two and four-wheel off-road events, but none more grueling than the hybridization of rock crawling with short course and desert racing, with competitors racing against the clock in a Grand Prix format with a $10,000 purse on the line. The closed course event conducted across the venue’s sprawling hillside landscape will provide spectators the opportunity to enjoy the event from multiple vantage points, providing them an up close and personal perspective of the same vehicles that compete annually in the King of the Hammers race. Greg Adler, a veteran of Ultra4 competition, will be campaigning a vehicle owned by Brent Goegebuer, who has been sidelined due to a violent crash at the 2016 King of the Hammers.

“This is going to be the first time I’ve had a chance to race in Brent’s car,” said Adler. “We know it’s fast and capable and against some serious competition, I think we’ll be a strong contender. I know Brent wants to be behind the wheel this weekend and I’m sure we’ll see him back at it soon. This weekend we’re going to bring the team together and give it everything we’ve got to put his car on the podium.”

As the series’ final visit to Southern California for the year, the 4 Wheel Parts Grand Prix represents a cherished opportunity for competitors to earn a coveted invitation to the marquee King of the Hammers event as well as tally valuable points toward the Nitto National Championship. For Greg Adler, his presence in the race also serves to further represent 4 Wheel Parts as the industry leader in the truck, Jeep and SUV performance aftermarket.

IMG_3193s

Kevin Adler will be pitted alongside his brother as he campaigns his Smittybilt Every Man Challenge #4602 Jeep in the Pro Comp stock class. While his limited class vehicle based on a factory Jeep JK doesn’t boast the horsepower or suspension travel of the Ultra4 cars, he will be taking on the very same course as his unlimited class brethren.

“We can prepare for every contingency, but during the course of the race there are countless challenges on the track,” said Kevin Adler. “We’re taxing the equipment beyond anything it was built for and putting every part of the vehicle to the test. It’s going to be a battle of attrition and we’re going to set our sights on being one of the last men standing when the dust settles.”

The event’s two day format features Friday afternoon qualifying sessions to determine Saturday’s preliminary starting position with racing kicking off at noon on Saturday.

Ultra4 weekend passes are available for $20. The Glen Helen facility offers no-charge dry camping for spectators with the purchase of a weekend pass. Saturday’s action packed day of racing features UTV, Legends, Stock and Modified 4-wheel drive vehicles in addition to the marquee Ultra4 division.

Please visit Ultra4racing.com for a complete listing of the weekend’s events, driver rosters and additional information about Ultra4 racing and the 4 Wheel Parts Glen Helen Grand Prix.

4 Wheel Parts Glen Helen Grand Prix

  •  June 10-11, 2016
  •  Glen Helen Raceway
  •  18585 Verdemont Ranch Rd.
  •  San Bernardino, CA 

About 4 Wheel Parts

4 Wheel Parts is the global leader in truck, Jeep, SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call toll-free 877-474-4821.

Pages:«1234567...16»