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Inaugural Mint 400 Off-Road Vehicle Parade Sponsored by 4 Wheel Parts

Mar 18, 2013   //   by admin   //   Company News  //  No Comments

Industry-leading retailer of aftermarket parts and accessories for off-road vehicles, 4 Wheel Parts, is scheduled to sponsor the 2013 Mint 400 Off-Road Vehicle Parade on March 20. The inaugural parade in Las Vegas celebrates General Tire’s Mint 400 presented by Polaris. For the first time in history off-road vehicles will be showcased cruising down Las Vegas Boulevard.

The rich tradition of past Fremont Street processions is being rekindled and updated by 4 Wheel Parts. “I was honored to take part in the Fremont Street parades years ago and Team 4 Wheel Parts is extremely proud to be involved in this new inaugural parade,” says Jeepspeed racer Eric Heiden. Heiden started racing the Mint 400 in the mid-80s and says it’s great to see the parade tradition resurrected.

The 4 Wheel Parts Mint 400 Off-Road Vehicle Parade kicks off at Circus Circus Las Vegas Hotel & Casino on Wednesday, March 20 at 3:15 p.m. local time. The route travels three miles south and winds up at Mandalay Bay Hotel & Casino. Participants in the event are a segment of the 250+ entries competing Saturday, March 23rd at The Great American Off-Road Race. The Mint 400 has garnered a reputation as the greatest off-road desert race in North America and after a 20 year hiatus it was re-imagined in 2008.

New 4 Wheel Parts Reno Store Gives Glimpse of the Future

Feb 27, 2013   //   by admin   //   Company News  //  No Comments

On February 16, 4 Wheel Parts opened its 59th store location in Reno, Nevada. As the first 4 Wheel Parts store in Northern Nevada, it features a prototype of the cutting-edge design 4 Wheel Parts plans to adopt at its other stores. With ample space for product displays, the layout encourages customers to go to a wall or an area and get educated about products. Greg Adler, 4 Wheel Parts CEO & President, says “This is the start of what we’re prototyping as some of the newer things we hope to take to all our stores in the future. We want our customers to have the greatest experience possible when they enter the stores and we want to create more excitement about shopping at 4 Wheel Parts.”

Highlights of the brand new Reno store include $2 million in inventory, 8 installation bays, and a total of 10 store employees. “Whether it’s a ring and pinion and an axle or a complete suspension system, our ASE-trained technicians can handle any install” says Reno Store Manager Aaron Mundine. “When customers leave 4 Wheel Parts and get their vehicles on the road, we want to make sure they’re driving with confidence.”

The February 16 Grand Opening showcased giveaways, instant rebates, and exclusive onsite deals. “We had a wall of Smittybilt XRC8 winches on sale and they were gone within the hour,” says Mundine. “Everybody was excited to see the modernized look. We stepped away from the traditional merchandising layout and the changes were really well-received.”

Redondo Beach 4 Wheel Parts Store Ushers in Google Virtual Tour

Feb 15, 2013   //   by admin   //   Company News  //  No Comments

The 4 Wheel Parts Redondo Beach store recently debuted its Google Maps Business Photo feature, a virtual tour of the showroom displaying the entire layout and allowing users navigability to zoom in or out. The interactive tour is accessible from the Google Maps page and includes high resolution images of products for off-road vehicles. Online users can enter the service facilities to see 4x4s being worked on and get a sense of the particular location’s premises.

Reaction to the novel online feature has been positive. “A customer came in the store and told me he’d checked out the layout on Google and saw we had the winch he was looking for,” says Erik Bauhofer, Redondo Beach 4 Wheel Parts Store Manager. “People seem to like the new online feature.” 4 Wheel Parts has already made the virtual tours available for 22 of its 59 store locations and more are being included. Competitors like Pep Boys are currently not offering Google Virtual tours of their locations.

Google Virtual Tours are ideal for conveniently accessing a brick and mortar store online. Users can zoom in and out, and navigate 360⁰ to interact with a store space and examine products. Images show up on Google in searches, maps, and Google+ and can be embedded on business websites and social media pages.

Two New 4 Wheel Parts Stores Open in Reno and Tulsa

Feb 11, 2013   //   by admin   //   Company News  //  No Comments

4 Wheel Parts recently grew its number of stores to 59 nationwide with two new store openings. The Reno, Nevada and Tulsa, Oklahoma locations celebrated their Grand Openings on February 16 and February 23, respectively. The events solidified 4 Wheel Parts’ role as a destination for the local off-roading community and featured onsite giveaways, specialty shows, and instant rebates.

Reno Grand Opening special attractions were the 4 Wheel Parts’ Showroom on Wheels, local truck and Jeep clubs, and a car crush. “Our new facility was originally built as a car lot so we have a lot of real estate,” says Reno 4 Wheel Parts Store Manager Aaron Mundine. Tulsa’s Store Manager Corey Marshall says their opening celebration was quite a show. “For the Grand Opening, we had a bunch of giveaways, free food, custom Jeeps, hot rods and great deals on truck accessories.”

The new Reno and Tulsa 4 Wheel Parts stores now feature online Google virtual tours of their showrooms, allowing users to navigate the entire premises. These interactive tours have high resolution images of off-road vehicle products and accessories that users can share via social media.

TAP Takes Home Five New Product Awards at 2012 SEMA

Jan 22, 2013   //   by admin   //   Company News  //  No Comments

Transamerican Auto Parts received a total of five 2012 SEMA Show awards for new products offered by its Smittybilt and G2 brands. The company garnered Global Media Awards for four different products and a Popular Mechanics Best Car Tech Editor’s Choice Award. Thousands of inspiring new car and truck products were showcased at the Las Vegas 3,600 sq. foot exhibit during the weeklong event.

“It shows that our brands are leading the way with innovative products that set the standard for others,” says Mark Mathews, Marketing Manager for TAP’s house brands. TAP was awarded SEMA’s Global Media Award for three Smittybilt products: the XRC Rock Sliders w/step, the M1 Universal Truck Tie Down System, and the M1 Bumper for the Toyota FJ Cruiser. Popular Mechanics’ Best Car Tech Editor’s Choice award went to the M1 Universal Truck Tie Down System. The G2 Core 44 Axle Assembly was also recognized for excellence by winning a Global Media Award.

Attendees saw TAP display 50+ new auto parts and truck accessories at the October-November 2012 SEMA Show and the company debuted its new brand LRG Rims. SEMA also featured enthusiasts lining up to meet the founder of Metal Mulisha and motorsports icon Brian Deegan, fresh off his recent win at the Pro 2 Championship in the Lucas Oil Off-Road Series.