Life is Better Off-Road Award



The Industry Award Dedicated to Truly Off-Road Capable Trucks and Jeeps

The “Life is Better Off-Road” award is an annual industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the SEMA show. Your pretty candy paint job and layers of Carnauba wax won’t get it done here. This award is open to all off-road vehicle constructors and product manufacturers in attendance at the SEMA show as judged by an elite panel of industry experts. The Transamerican Auto Parts “Life is Better Off-Road” award recognizes the unique technological achievements and engineering advancements specific to the development of aftermarket products for off-road trucks, Jeeps and SUVs.


Winner receives:

  1. 1. A handsome custom trophy
  2. 2. Professional photo shoot
  3. 3. Cover feature and multi-page vehicle spotlight in ORA Magazine
  4. 4. Recognition across Transamerican social media and digital channels
  5. 5. Promotional email campaign spotlighting the award and winner(s)
  6. 6. Extensive partner media coverage
  7. 7. Invitation to be displayed in feature location at TAP-sponsored events, tradeshows, Truck & Jeep Fests, etc.
  8. 8. Focus of PR campaign for 2018 award presentation
  9. 9. Top 10 contenders receive ribbons / mentions / in conjunction with campaign
The award will be judged by the following criteria:

  • 1. Off-Road Reliability
  • 2. Off-Road Capability
  • 3. Real World Functionality
  • 4. Quality of Craftsmanship
  • 5. Overall Presentation

Award presentation will be made by Transamerican Auto Parts President and CEO, Greg Adler at 2 p.m. on Thursday, November 2nd at the Pro Comp / Transamerican Auto Parts Booth #62112 within the SEMA SCORE Baja 1000 Experience Area (Located outside of the South Hall in the Silver Lot).


Learn more about the 2016 Life is Better Off-Road Award Recipient, The CC Legend Jeep by Addictive Desert Designs:

To be considered for the Transamerican Auto Parts “Life is Better Off-Road” Award 

Please Provide the Following:

Entries must be submitted by October 27, 2017

(Big tires and skinny axles need not apply.)


Company Name


Phone Number

Social Media Handle(s)


SEMA Booth #

Build Description

Build List

Please upload Photos or Renderings to accompany your submission.


Complete this entry form and email it to

Life is Better Off-Road™
There are those among us who believe that pursuing life off-road means rock crawling, trail running, and mud bogging, or maybe storming across the open desert at speed. We agree. Setting off to conquer the earth is why you built your ultimate truck or Jeep. To others, the ultimate adventure is finding the wave, hiking a new trail, kayaking down a roaring river or skiing the impossible run. Your adventure could be loading the family into your truck and heading out to camp under the stars, pulling your boat to a lake, or carrying your dirt bike to a remote trail. Whatever your adventure, make the journey as exciting as the destination. Get outside. Explore, unplug, play in the dirt and go further. Because Life is Better Off-Road™.

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