New 4 Wheel Parts Reno Store Gives Glimpse of the Future

Feb 27, 2013   //   by David Beran   //   Company News  //  No Comments

On February 16, 4 Wheel Parts opened its 59th store location in Reno, Nevada. As the first 4 Wheel Parts store in Northern Nevada, it features a prototype of the cutting-edge design 4 Wheel Parts plans to adopt at its other stores. With ample space for product displays, the layout encourages customers to go to a wall or an area and get educated about products. Greg Adler, 4 Wheel Parts CEO & President, says “This is the start of what we’re prototyping as some of the newer things we hope to take to all our stores in the future. We want our customers to have the greatest experience possible when they enter the stores and we want to create more excitement about shopping at 4 Wheel Parts.”

Highlights of the brand new Reno store include $2 million in inventory, 8 installation bays, and a total of 10 store employees. “Whether it’s a ring and pinion and an axle or a complete suspension system, our ASE-trained technicians can handle any install” says Reno Store Manager Aaron Mundine. “When customers leave 4 Wheel Parts and get their vehicles on the road, we want to make sure they’re driving with confidence.”

The February 16 Grand Opening showcased giveaways, instant rebates, and exclusive onsite deals. “We had a wall of Smittybilt XRC8 winches on sale and they were gone within the hour,” says Mundine. “Everybody was excited to see the modernized look. We stepped away from the traditional merchandising layout and the changes were really well-received.”