Browsing articles from "August, 2011"

4 Wheel Parts To Host 4-Wheeling Event in Texas over Labor Day Weekend

Aug 31, 2011   //   by admin   //   Company News  //  No Comments

Off-road enthusiasts in Texas are invited to join 4 Wheel Parts for a Labor Day celebration and customer appreciation event at Hidden Falls Adventure Park in Marble Falls. The event begins September 3 and runs through September 5. Throughout the weekend, attendees will have access to the park’s 200 miles of off-road driving trails. Camping sites are available for those who want to stay all weekend.
Scheduled activities include a women-only driving competition, silent auction, free barbecue dinner, scavenger hunt, and a presentation on Wheelers for the Wounded, a group that organizes outdoor activities for wounded military personnel. Two custom lifted Jeeps will also be on display, courtesy of Northwest Jeep in Houston.
Hidden Falls Adventure Park is located at 7030 East FM 1431 in Marble Falls. Registration is not required to attend, but enthusiasts are encouraged to sign up on the event Facebook page. For more information, visit or call a 4 Wheel Parts store in Austin, Houston, or San Antonio. Find a 4 Wheel Parts store.

Truck & Jeep Fest Arrives in Orlando on August 20, 2011

Aug 12, 2011   //   by admin   //   Company News  //  No Comments

Truck & Jeep Fest, a successful off-road show organized by Transamerican Auto Parts, will complete its 2011 tour in Orlando, Fla., on August 20-21, 2011 at the Orlando Orange County Center. Truck & Jeep Fest draws thousands of off-road enthusiasts looking to explore vehicles on display and take advantage of factory-direct pricing offered by the industry’s most popular manufacturers.

Admission to Truck & Jeep Fest is free. The doors open at 10am on Saturday, August 20, and at 11am on Sunday, August 21. The event closes at 4pm on both days.

Truck & Jeep Fest features manufacturer exhibits, custom trucks and Jeeps, product demonstrations, flash sales, product giveaways, and off-road-themed activities. Manufacturers regularly in attendance include BFGoodrich, K&N, KMC Wheels, MagnaFlow, and WARN. While event-exclusive product discounts are a big draw, attendees also appreciate the opportunity to ask manufacturer representatives for product advice and insight.

In 2011, Truck & Jeep Fest was held in San Mateo, Calif.; Honolulu, Hawaii; Puyallup, Wash.; Dallas, Texas; Houston, Texas; Atlanta, Ga.; Denver, Colo.; and Ontario, Calif. For more information about the event, visit the Truck & Jeep Fest page at

Transamerican Auto Parts Purchases Rubicon Express

Aug 12, 2011   //   by admin   //   Company News  //  No Comments

Transamerican Auto Parts has purchased Rubicon Express, an innovative off-road suspension manufacturer with a loyal following among Jeep owners.

Transamerican President and CEO Greg Adler explains, “This acquisition is a perfect fit for Transamerican.” He continues, “Jeep enthusiasts have come to know Rubicon Express as the ultimate system for their vehicles. Our 4Wheel Parts stores and our 4Wheel Drive Hardware business serve these enthusiasts, and the Rubicon brand will strengthen this core segment. Our 25 years of experience in suspension manufacturing at Pro Comp will help in the integration of the Rubicon business.”

The Rubicon Express transaction was announced in May, 2011, and Transamerican quickly began honoring warranty requests. In August, 2011, Rubicon Express products and replacement parts were re-launched to the marketplace. Transamerican is working closely with the Rubicon team to maintain the same manufacturing processes and to protect the integrity and quality of the Rubicon Express brand.
Rubicon Express was established in the 1990s by Jeep owners who set out to make tougher, better performing suspension parts for extreme off-road applications. Trail-tested Rubicon Express products are now recognized within the off-road community for their quality, durability, and performance.